Give & Get Employer Branding Book Summary - Give & Get Employer Branding Book explained in key points
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Give & Get Employer Branding summary

Bryan Adams Charlotte Marshall

Repel the Many and Compel the Few with Impact, Purpose and Belonging

4.3 (128 ratings)
20 mins

Brief summary

'Give & Get Employer Branding' by Bryan Adams and Charlotte Marshall is a guide for companies on how to develop an authentic employer brand that attracts top talent, engages employees, and drives business goals.

Table of Contents

    Give & Get Employer Branding
    Summary of 7 key ideas

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    Key idea 1 of 7

    If you want better candidates, create a better employee value proposition.

    If you have vacant positions you need to fill, what do you do? Most businesses will attempt to attract candidates through the usual methods, like posting a standard job description on a few websites and social media channels like LinkedIn and Facebook.

    Certainly, these efforts can result in a large number of applications piling up in no time. However, while everyone wants a decent selection of candidates, is there anything worse than going through heaps of unqualified and undesirable applicants? The answer to that question is, of course, “No.” 

    The key message here is: If you want better candidates, create a better employee value proposition.

    Every hiring process takes time, money, and energy. There are résumés to sort through and candidates to interview. So wouldn’t it be great if you only had to deal with the best, most qualified, and highly motivated candidates? 

    It may sound radical, but it is possible to get better candidates by turning the majority of them away before they even send in a résumé. As the authors put it, it’s time to “repel the many and compel the few.”

    The way to do this is through an honest and bold EVP, or employee value proposition. Essentially, an EVP is the answer to the question, “Why should I apply for this job or want to work for this company?”

    Now, the traditional EVP usually includes a lot of positives. In order to attract candidates, they tend to be heavy on the benefits and perks and light on difficulties and challenges.

    This may sound sensible, but it can easily backfire. After all, the more you make it sound like a cozy, unchallenging job, the more likely it is you’ll get unqualified candidates wasting your time. Or, on the other hand, by neglecting to mention all the challenges, you’ll get new hires who will quickly end up frustrated once the harsh realities of the job come to light.

    This is why the authors are proposing the Give and Get approach to the EVP. Give and Get is all about putting the difficulties, struggles, and challenges of the job up front as a way to scare off the undesirables and leave you with only the candidates who have the right stuff.

    You still tell the candidates what they’ll get from the job, but you’ll also emphasize the harsh realities and what they’ll be expected to give

    In the blinks ahead we’ll look at what you can expect from this bold, new approach – and how you can start activating it today.

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    Key ideas in Give & Get Employer Branding

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    What is Give & Get Employer Branding about?

    Give & Get Employer Branding (2020) is a handy introduction and guidebook into the world of employer branding. You’ll find all the basic information you need to reinvigorate your employer brand in order to attract the best candidates and turn your current employees into loyal and eager ambassadors for your organization.

    Give & Get Employer Branding Review

    Give & Get Employer Branding (2021) is a book that explores the world of employer branding and provides valuable insights for both employers and job seekers. Here's why this book is worth reading:

    • Featuring in-depth analysis and case studies, it offers a comprehensive understanding of how to build a strong employer brand and attract top talent.
    • The book provides practical strategies and actionable advice, making it a valuable resource for HR professionals and business owners looking to enhance their company's reputation.
    • With its engaging approach and relatable examples, it manages to make a potentially dry topic interesting and accessible to a wide range of readers.

    Best quote from Give & Get Employer Branding

    Of course, while every prospective customer will be sold a product, no business on earth wants to hire everyone who steps forward.

    —Bryan Adams and Charlotte Marshall
    example alt text

    Who should read Give & Get Employer Branding?

    • Anyone working in human resources
    • Managers who want to attract better candidates
    • Executives tired of wasting time and money on ineffective recruitment techniques

    About the Author

    Bryan Adams is the CEO and founder of Ph.Creative, a world-renowned employer-branding agency that has worked with some of the biggest international companies, including Apple and Virgin. He is also an influential writer and author – in 2015, he cowrote the bestselling book Getting Goosebumps.

    Charlotte Marshall is an award-winning international speaker and employer brand specialist with years of experience in creating and launching employer brands for businesses that include Fortune 500 companies. She specializes in using HR professionals, marketing, and communications to attract the perfect talent.

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    Give & Get Employer Branding FAQs 

    What is the main message of Give & Get Employer Branding?

    Crafting a strong employer brand helps companies attract and retain top talent.

    How long does it take to read Give & Get Employer Branding?

    Reading time for Give & Get Employer Branding varies. The Blinkist summary can be read in just 15 minutes.

    Is Give & Get Employer Branding a good book? Is it worth reading?

    Give & Get Employer Branding is worth reading because it provides valuable insights and strategies for building a strong employer brand.

    Who is the author of Give & Get Employer Branding?

    The authors of Give & Get Employer Branding are Bryan Adams and Charlotte Marshall.

    What to read after Give & Get Employer Branding?

    If you're wondering what to read next after Give & Get Employer Branding, here are some recommendations we suggest:
    • The Employee Experience Advantage by Jacob Morgan
    • Leading from Anywhere by David Burkus
    • Hiring Success by Jerome Ternynck
    • Every Job Is a Sales Job by Cindy McGovern
    • The Art of War (new version) by Sun Tzu
    • How to Talk to Anyone by Leil Lowndes
    • Digital Minimalism by Cal Newport
    • Think Simple by Ken Segall
    • Attention Factory by Matthew Brennan
    • The New Strategist by Günter Müller-Stewens