Get the key ideas from

Give & Get Employer Branding

Repel the Many and Compel the Few with Impact, Purpose and Belonging

By Bryan Adams and Charlotte Marshall
13-minute read
Audio available
Give & Get Employer Branding by Bryan Adams and Charlotte Marshall

Give & Get Employer Branding (2020) is a handy introduction and guidebook into the world of employer branding. You’ll find all the basic information you need to reinvigorate your employer brand in order to attract the best candidates and turn your current employees into loyal and eager ambassadors for your organization.

  • Anyone working in human resources
  • Managers who want to attract better candidates
  • Executives tired of wasting time and money on ineffective recruitment techniques

Bryan Adams is the CEO and founder of Ph.Creative, a world-renowned employer-branding agency that has worked with some of the biggest international companies, including Apple and Virgin. He is also an influential writer and author – in 2015, he cowrote the bestselling book Getting Goosebumps.

Charlotte Marshall is an award-winning international speaker and employer brand specialist with years of experience in creating and launching employer brands for businesses that include Fortune 500 companies. She specializes in using HR professionals, marketing, and communications to attract the perfect talent.

Go Premium and get the best of Blinkist

Upgrade to Premium now and get unlimited access to the Blinkist library. Read or listen to key insights from the world’s best nonfiction.

Upgrade to Premium

What is Blinkist?

The Blinkist app gives you the key ideas from a bestselling nonfiction book in just 15 minutes. Available in bitesize text and audio, the app makes it easier than ever to find time to read.

Discover
4,000+ top
nonfiction titles

Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.

Join Blinkist to get the key ideas from
Get the key ideas from
Get the key ideas from

Give & Get Employer Branding

Repel the Many and Compel the Few with Impact, Purpose and Belonging

By Bryan Adams and Charlotte Marshall
  • Read in 13 minutes
  • Audio & text available
  • Contains 8 key ideas
Upgrade to Premium Read or listen now
Give & Get Employer Branding by Bryan Adams and Charlotte Marshall
Synopsis

Give & Get Employer Branding (2020) is a handy introduction and guidebook into the world of employer branding. You’ll find all the basic information you need to reinvigorate your employer brand in order to attract the best candidates and turn your current employees into loyal and eager ambassadors for your organization.

Key idea 1 of 8

If you want better candidates, create a better employee value proposition.

If you have vacant positions you need to fill, what do you do? Most businesses will attempt to attract candidates through the usual methods, like posting a standard job description on a few websites and social media channels like LinkedIn and Facebook.

Certainly, these efforts can result in a large number of applications piling up in no time. However, while everyone wants a decent selection of candidates, is there anything worse than going through heaps of unqualified and undesirable applicants? The answer to that question is, of course, “No.” 

The key message here is: If you want better candidates, create a better employee value proposition.

Every hiring process takes time, money, and energy. There are résumés to sort through and candidates to interview. So wouldn’t it be great if you only had to deal with the best, most qualified, and highly motivated candidates? 

It may sound radical, but it is possible to get better candidates by turning the majority of them away before they even send in a résumé. As the authors put it, it’s time to “repel the many and compel the few.”

The way to do this is through an honest and bold EVP, or employee value proposition. Essentially, an EVP is the answer to the question, “Why should I apply for this job or want to work for this company?”

Now, the traditional EVP usually includes a lot of positives. In order to attract candidates, they tend to be heavy on the benefits and perks and light on difficulties and challenges.

This may sound sensible, but it can easily backfire. After all, the more you make it sound like a cozy, unchallenging job, the more likely it is you’ll get unqualified candidates wasting your time. Or, on the other hand, by neglecting to mention all the challenges, you’ll get new hires who will quickly end up frustrated once the harsh realities of the job come to light.

This is why the authors are proposing the Give and Get approach to the EVP. Give and Get is all about putting the difficulties, struggles, and challenges of the job up front as a way to scare off the undesirables and leave you with only the candidates who have the right stuff.

You still tell the candidates what they’ll get from the job, but you’ll also emphasize the harsh realities and what they’ll be expected to give

In the blinks ahead we’ll look at what you can expect from this bold, new approach – and how you can start activating it today.

Upgrade to continue Read or listen now

Key ideas in this title

Upgrade to continue Read or listen now

Learn more, live more

Sign up now to learn and grow every day with the key ideas from top nonfiction and podcasts in 15 minutes.
Created with Sketch.