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Blink
The Power of Thinking Without Thinking
Blink examines the phenomenon of snap judgments, meaning the split-second decisions we make unconsciously. These snap judgments are important decision-making tools, but can also lead to bad choices and all manner of problems. Blink explains how we can best make use of them.
- Anyone interested in intuition and decision-making
- Anyone interested in ridding themselves of their prejudices and stereotypes
- Anyone who wants to know when to trust their intuition
Malcolm Gladwell is an American journalist and author. He has previously published the bestsellers The Tipping Point and Outliers, both available in blinks.
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