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The Hero Factor

How Great Leaders Transform Organizations and Create Winning Cultures

By Jeffrey Hayzlett with Jim Eber
12-minute read
Audio available
The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures by Jeffrey Hayzlett with Jim Eber

The Hero Factor (2018) explains why business leaders need to focus as much on their people as they do on their profits. Using fascinating real-world examples and inspiring true stories of success, the authors examine the true meaning of heroic leadership in the workplace.

  • Managers wanting tips on how to become an inspirational leader
  • Those looking to brush up on their people skills
  • Entrepreneurs looking for a fresh perspective on success

Jeffrey Hayzlett is a prominent television presenter and podcast host. He is also the former Chief Marketing Officer of a Fortune 100 company, and a regular contributor to the business pages of Forbes, Mashable and Marketing Week.

Jim Eber is an experienced marketing author, who specializes in writing about business.

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