The Hero Factor Book Summary - The Hero Factor Book explained in key points
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The Hero Factor summary

Jeffrey Hayzlett with Jim Eber

How Great Leaders Transform Organizations and Create Winning Cultures

4.1 (64 ratings)
19 mins
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    The Hero Factor
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    The world is crying out for heroic leaders who can align their own goals with those of their employees.

    In the era of #metoo, when so many of our corporate leaders are being caught up in odious scandals, it can be easy to adopt a cynical approach toward them all. Are they really interested in the well-being of the ordinary people who work for them, or are they just out for themselves, exploiting those lower down the food chain along the way?

    In this climate of extreme distrust, we need executives who can refute these terrible examples of toxic leadership and prove that the good guys are still winning. In other words, we are in desperate need of heroic leaders.

    The author’s journey toward heroic leadership started in 2009, when he was invited to attend the annual conference of Hero Partners, a nationwide club for leaders in charge of fast-growing businesses who are also committed to responsible, sustainable and compassionate entrepreneurialism. The author, himself a Chief Marketing Officer at the time, was so impressed with Hero Partners and its values that if he went all in and bought the company in 2016.

    So what are the heroic values that the author and his club of forward-thinking entrepreneurs believe all leaders should live by?

    Well, commitment and courage are essential. Specifically, leaders need the commitment and courage to constantly find ways to give something back and to serve others, including their employees, their communities, or the environment.

    Simple, right? Perhaps, but most businesses these days are doing a poor job in this regard. Instead, they’re wholly focused on three totally different things: their clients, their shareholders and their bottom line. And the hard-working employees? They’re overlooked, not listened to, and have to make do with scraps from the boardroom table.

    So what’s the solution? As we’ll find out, leaders can go from zero to hero by recalibrating their focus, ensuring that their workers, and even the wider community, start to feel that the company’s goals are aligned with their own.

    These employee goals are likely to include having a decent life for themselves while doing the best they can at work. Ask yourself, are you, as a leader, committed to this goal, too? If not, it’s time to re-read your company’s mission statement, where these goals are likely enshrined, and get to work on embodying them.

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    What is The Hero Factor about?

    The Hero Factor (2018) explains why business leaders need to focus as much on their people as they do on their profits. Using fascinating real-world examples and inspiring true stories of success, the authors examine the true meaning of heroic leadership in the workplace.

    Best quote from The Hero Factor

    A business that makes nothing but money is a poor business. Henry Ford.

    —Jeffrey Hayzlett with Jim Eber
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    Who should read The Hero Factor?

    • Managers wanting tips on how to become an inspirational leader
    • Those looking to brush up on their people skills
    • Entrepreneurs looking for a fresh perspective on success

    About the Author

    Jeffrey Hayzlett is a prominent television presenter and podcast host. He is also the former Chief Marketing Officer of a Fortune 100 company, and a regular contributor to the business pages of Forbes, Mashable and Marketing Week. 

    Jim Eber is an experienced marketing author, who specializes in writing about business.

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