The Hero Factor (2018) explains why business leaders need to focus as much on their people as they do on their profits. Using fascinating real-world examples and inspiring true stories of success, the authors examine the true meaning of heroic leadership in the workplace.
Jeffrey Hayzlett is a prominent television presenter and podcast host. He is also the former Chief Marketing Officer of a Fortune 100 company, and a regular contributor to the business pages of Forbes, Mashable and Marketing Week.
Jim Eber is an experienced marketing author, who specializes in writing about business.
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