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The 1% Windfall

How Successful Companies Use Price to Profit and Grow

By Rafi Mohammed
12-minute read
Audio available
The 1% Windfall: How Successful Companies Use Price to Profit and Grow by Rafi Mohammed

The 1% Windfall (2010) introduces the often-overlooked strategy of price setting and shows how companies can grow even further by making smart pricing decisions. How can a firm not only survive but also thrive amid stiff market competition or even inflationary periods or a recession? These blinks will help you find the path to attracting the customers you want and keeping those you have.

  • Business owners unsure of how to price their products competitively
  • Companies that want to reach the broadest possible market
  • Customers interested in how exactly product pricing works

Rafi Mohammed is the founder of Culture of Profit, a consultancy that helps businesses develop and improve pricing strategies. With some 20 years of experience in his specialty, Mohammed has also authored other business books, including The Art of Pricing.

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