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How Brands Grow

What Marketers Don’t Know

By Byron Sharp
15-minute read
Audio available
How Brands Grow: What Marketers Don’t Know by Byron Sharp

In How Brands Grow, Byron Sharp tackles conventional marketing wisdom, disproving many of the conventional marketing myths with scientific facts and establishing some scientifically proven principles marketers should use.

  • Anyone working in marketing
  • Anyone interested in how science can affect marketing practice
  • Anyone who wants to know how advertising works

Byron Sharp is a professor of marketing science at the University of South Australia. He has written over a hundred articles on research in marketing and focuses mainly on establishing empirical laws that can be used in marketing practice.

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