[{"id":"628243776cee0700081e067e","kind":"book","slug":"branding-between-the-ears-en","title":"Branding Between the Ears","subtitle":"Using Cognitive Science to Build Lasting Customer Connections","subtitleHtmlSafe":"Using Cognitive Science to Build Lasting Customer Connections","aboutTheBook":"

Branding Between the Ears (2021) explores how marketers can apply the latest scientific insights to their branding strategy. It explores how the human brain responds to advertising, and how consumers really make the decision to buy or not to buy.

","buyOnAmazonUrl":"/en/books/branding-between-the-ears-en/purchase","author":"Sandeep Dayal","truncatedAuthor":"Sandeep Dayal","sourceAuthor":"Sandeep Dayal","url":"https://www.blinkist.com/en/books/branding-between-the-ears-en","browseUrl":"/en/nc/browse/books/branding-between-the-ears-en","previewUrl":"/en/books/branding-between-the-ears-en","readUrl":"/en/nc/reader/branding-between-the-ears-en","playUrl":"/en/nc/reader/branding-between-the-ears-en?play=1","readingDuration":21,"minutesToRead":21,"isAudio":true,"readCount":null,"image":{"default":{"src":"https://images.blinkist.io/images/books/628243776cee0700081e067e/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/628243776cee0700081e067e/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/628243776cee0700081e067e/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/628243776cee0700081e067e/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/628243776cee0700081e067e/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/628243776cee0700081e067e/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/628243776cee0700081e067e/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/628243776cee0700081e067e/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":6,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.4,"totalRatings":122,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."}]},{"id":"60140e9d6cee070007f4833a","kind":"book","slug":"the-psychology-of-money-en","title":"The Psychology of Money","subtitle":"Timeless Lessons on Wealth, Greed, and Happiness","subtitleHtmlSafe":"Timeless Lessons on Wealth, Greed, and Happiness","aboutTheBook":"

The Psychology of Money (2020) looks at the way money works in the real world. Financial decisions are rarely driven by the theories of economists and the neat spreadsheets of accountants. Instead, a myriad of factors, from personal history to pride and even envy, shape our decision-making. The results are often surprising – and always fascinating.

","buyOnAmazonUrl":"/en/books/the-psychology-of-money-en/purchase","author":"Morgan Housel","truncatedAuthor":"Morgan Housel","sourceAuthor":"Morgan Housel","url":"https://www.blinkist.com/en/books/the-psychology-of-money-en","browseUrl":"/en/nc/browse/books/the-psychology-of-money-en","previewUrl":"/en/books/the-psychology-of-money-en","readUrl":"/en/nc/reader/the-psychology-of-money-en","playUrl":"/en/nc/reader/the-psychology-of-money-en?play=1","readingDuration":22,"minutesToRead":22,"isAudio":true,"readCount":null,"image":{"default":{"src":"https://images.blinkist.io/images/books/60140e9d6cee070007f4833a/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/60140e9d6cee070007f4833a/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/60140e9d6cee070007f4833a/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/60140e9d6cee070007f4833a/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/60140e9d6cee070007f4833a/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/60140e9d6cee070007f4833a/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/60140e9d6cee070007f4833a/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/60140e9d6cee070007f4833a/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":8,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Psychology","sprite":"psychology","slug":"psychology-en"},"averageRating":4.4,"totalRatings":630,"categories":[{"id":"547890366439320008360000","url":"/en/content/categories/psychology-en","sprite":"psychology","slug":"psychology-en","title":"Psychology","subtitle":"The human mind and brain are the most complex structures on our planet. We'll present you expert knowledge and scientific research to help you get a grasp on them."},{"id":"54788fef6439320008240000","url":"/en/content/categories/money-and-investments-en","sprite":"money-and-investments","slug":"money-and-investments-en","title":"Money & Investments","subtitle":"You work hard for your money, right? Let the experts show you how to make it work hard for you."}]},{"id":"5f6dbb4a6cee070006551ce9","kind":"book","slug":"mind-over-money-en","title":"Mind Over Money","subtitle":"The Psychology of Money and How To Use It Better","subtitleHtmlSafe":"The Psychology of Money and How To Use It Better","aboutTheBook":"

Mind Over Money (2016) reveals just how much our psychological baggage and irrational associations affect the decisions we make about money. From our nostalgic affinity for bank notes to how much we save to what we spend our money on, our behavior is influenced by years of “financial socialization” that we’re often completely unaware of. By acknowledging that this behavior is usually irrational, we can create strategies to help us rewire our brains and make money work for – rather than against – us.

","buyOnAmazonUrl":"/en/books/mind-over-money-en/purchase","author":"Claudia Hammond","truncatedAuthor":"Claudia Hammond","sourceAuthor":"Claudia Hammond","url":"https://www.blinkist.com/en/books/mind-over-money-en","browseUrl":"/en/nc/browse/books/mind-over-money-en","previewUrl":"/en/books/mind-over-money-en","readUrl":"/en/nc/reader/mind-over-money-en","playUrl":"/en/nc/reader/mind-over-money-en?play=1","readingDuration":27,"minutesToRead":27,"isAudio":true,"readCount":"4.6k","image":{"default":{"src":"https://images.blinkist.io/images/books/5f6dbb4a6cee070006551ce9/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5f6dbb4a6cee070006551ce9/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5f6dbb4a6cee070006551ce9/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5f6dbb4a6cee070006551ce9/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5f6dbb4a6cee070006551ce9/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5f6dbb4a6cee070006551ce9/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5f6dbb4a6cee070006551ce9/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5f6dbb4a6cee070006551ce9/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":9,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Psychology","sprite":"psychology","slug":"psychology-en"},"averageRating":4.3,"totalRatings":194,"categories":[{"id":"547890366439320008360000","url":"/en/content/categories/psychology-en","sprite":"psychology","slug":"psychology-en","title":"Psychology","subtitle":"The human mind and brain are the most complex structures on our planet. We'll present you expert knowledge and scientific research to help you get a grasp on them."},{"id":"54788fef6439320008240000","url":"/en/content/categories/money-and-investments-en","sprite":"money-and-investments","slug":"money-and-investments-en","title":"Money & Investments","subtitle":"You work hard for your money, right? Let the experts show you how to make it work hard for you."}]},{"id":"5f69b65b6cee070006a7313e","kind":"book","slug":"the-science-of-selling-en","title":"The Science of Selling","subtitle":"Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal","subtitleHtmlSafe":"Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal","aboutTheBook":"

The Science of Selling (2016) is a detailed handbook on the science of making a sale. Combining insights from neuroscience and social psychology, this guide presents an evidence-based approach to making a convincing pitch.

","buyOnAmazonUrl":"/en/books/the-science-of-selling-en/purchase","author":"David Hoffeld","truncatedAuthor":"David Hoffeld","sourceAuthor":"David Hoffeld","url":"https://www.blinkist.com/en/books/the-science-of-selling-en","browseUrl":"/en/nc/browse/books/the-science-of-selling-en","previewUrl":"/en/books/the-science-of-selling-en","readUrl":"/en/nc/reader/the-science-of-selling-en","playUrl":"/en/nc/reader/the-science-of-selling-en?play=1","readingDuration":21,"minutesToRead":21,"isAudio":true,"readCount":"4k","image":{"default":{"src":"https://images.blinkist.io/images/books/5f69b65b6cee070006a7313e/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5f69b65b6cee070006a7313e/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5f69b65b6cee070006a7313e/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5f69b65b6cee070006a7313e/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5f69b65b6cee070006a7313e/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5f69b65b6cee070006a7313e/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5f69b65b6cee070006a7313e/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5f69b65b6cee070006a7313e/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":7,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.6,"totalRatings":220,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."},{"id":"54788f416439320008020000","url":"/en/content/categories/communication-and-social-skills-en","sprite":"communication-and-social-skills","slug":"communication-and-social-skills-en","title":"Communication Skills","subtitle":"Things you never knew about public speaking, body language, and social IQ—start here to become a better you."}]},{"id":"5f0396046cee0700061ac510","kind":"book","slug":"foragers-farmers-and-fossil-fuels-en","title":"Foragers, Farmers, and Fossil Fuels","subtitle":"How Human Values Evolve","subtitleHtmlSafe":"How Human Values Evolve","aboutTheBook":"

Foragers, Farmers, and Fossil Fuels (2015) argues that the values we hold most dear stem from one fundamental source: energy. While anthropologists have spent centuries attempting to understand differences between cultures, few have attempted to explain those differences. These blinks do just that.

","buyOnAmazonUrl":"/en/books/foragers-farmers-and-fossil-fuels-en/purchase","author":"Ian Morris","truncatedAuthor":"Ian Morris","sourceAuthor":"Ian Morris","url":"https://www.blinkist.com/en/books/foragers-farmers-and-fossil-fuels-en","browseUrl":"/en/nc/browse/books/foragers-farmers-and-fossil-fuels-en","previewUrl":"/en/books/foragers-farmers-and-fossil-fuels-en","readUrl":"/en/nc/reader/foragers-farmers-and-fossil-fuels-en","playUrl":"/en/nc/reader/foragers-farmers-and-fossil-fuels-en?play=1","readingDuration":22,"minutesToRead":22,"isAudio":true,"readCount":"3.4k","image":{"default":{"src":"https://images.blinkist.io/images/books/5f0396046cee0700061ac510/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5f0396046cee0700061ac510/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5f0396046cee0700061ac510/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5f0396046cee0700061ac510/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5f0396046cee0700061ac510/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5f0396046cee0700061ac510/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5f0396046cee0700061ac510/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5f0396046cee0700061ac510/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":7,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"History","sprite":"biography-and-history","slug":"biography-and-history-en"},"averageRating":4.0,"totalRatings":44,"categories":[{"id":"5478901464393200082d0000","url":"/en/content/categories/biography-and-history-en","sprite":"biography-and-history","slug":"biography-and-history-en","title":"History","subtitle":"Delve into the entire history of humankind: From the fall of the Ottoman Empire to the creation of the printing press to reports on Sierra Leone's civil war — we'll feed your hungry history brain."},{"id":"5b868335b238e100074cc4f8","url":"/en/content/categories/philosophy-en","sprite":"philosophy","slug":"philosophy-en","title":"Philosophy","subtitle":"Want to learn about life, death and everything in between from the wisest who have ever lived? Turn to these sage philosophers for answers to all your burning questions."},{"id":"5b8685f7b238e1000726ccbd","url":"/en/content/categories/nature-and-environment-en","sprite":"nature-and-environment","slug":"nature-and-environment-en","title":"Nature & the Environment","subtitle":"Quirky animal reads, our fascination with nature, and the importance of the environment."}]},{"id":"5e6b7a986cee070007dabd3c","kind":"book","slug":"flip-the-script-en","title":"Flip The Script","subtitle":"Getting People to Think Your Idea Is Their Idea","subtitleHtmlSafe":"Getting People to Think Your Idea Is Their Idea","aboutTheBook":"

Flip The Script (2019) helps you up your sales and negotiation game. Sales is all about the art of persuasion but we all know that nobody likes to feel manipulated. In order to sell your idea or product in today’s world, your buyers need to feel like they’re making that decision on their own terms. Flip The Script provides techniques that allow you to subtly convince anyone that your idea is the right one.

","buyOnAmazonUrl":"/en/books/flip-the-script-en/purchase","author":"Oren Klaff","truncatedAuthor":"Oren Klaff","sourceAuthor":"Oren Klaff","url":"https://www.blinkist.com/en/books/flip-the-script-en","browseUrl":"/en/nc/browse/books/flip-the-script-en","previewUrl":"/en/books/flip-the-script-en","readUrl":"/en/nc/reader/flip-the-script-en","playUrl":"/en/nc/reader/flip-the-script-en?play=1","readingDuration":18,"minutesToRead":18,"isAudio":true,"readCount":"10.2k","image":{"default":{"src":"https://images.blinkist.io/images/books/5e6b7a986cee070007dabd3c/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5e6b7a986cee070007dabd3c/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5e6b7a986cee070007dabd3c/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5e6b7a986cee070007dabd3c/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5e6b7a986cee070007dabd3c/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5e6b7a986cee070007dabd3c/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5e6b7a986cee070007dabd3c/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5e6b7a986cee070007dabd3c/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":6,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Communication Skills","sprite":"communication-and-social-skills","slug":"communication-and-social-skills-en"},"averageRating":4.1,"totalRatings":83,"categories":[{"id":"54788f416439320008020000","url":"/en/content/categories/communication-and-social-skills-en","sprite":"communication-and-social-skills","slug":"communication-and-social-skills-en","title":"Communication Skills","subtitle":"Things you never knew about public speaking, body language, and social IQ—start here to become a better you."}]},{"id":"5dcac5806cee070007e48571","kind":"book","slug":"objections-en","title":"Objections","subtitle":"The Ultimate Guide for Mastering The Art and Science of Getting Past No","subtitleHtmlSafe":"The Ultimate Guide for Mastering The Art and Science of Getting Past No","aboutTheBook":"

Objections (2019) explores the secrets behind turning around common sales objections. Drawing on insights from both the business world and psychology, it shows how you can transform even the most reluctant prospect into an eager buyer.

","buyOnAmazonUrl":"/en/books/objections-en/purchase","author":"Jeb Blount","truncatedAuthor":"Jeb Blount","sourceAuthor":"Jeb Blount","url":"https://www.blinkist.com/en/books/objections-en","browseUrl":"/en/nc/browse/books/objections-en","previewUrl":"/en/books/objections-en","readUrl":"/en/nc/reader/objections-en","playUrl":"/en/nc/reader/objections-en?play=1","readingDuration":21,"minutesToRead":21,"isAudio":true,"readCount":"28k","image":{"default":{"src":"https://images.blinkist.io/images/books/5dcac5806cee070007e48571/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5dcac5806cee070007e48571/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5dcac5806cee070007e48571/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5dcac5806cee070007e48571/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5dcac5806cee070007e48571/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5dcac5806cee070007e48571/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5dcac5806cee070007e48571/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5dcac5806cee070007e48571/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":7,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Communication Skills","sprite":"communication-and-social-skills","slug":"communication-and-social-skills-en"},"averageRating":4.4,"totalRatings":92,"categories":[{"id":"54788f416439320008020000","url":"/en/content/categories/communication-and-social-skills-en","sprite":"communication-and-social-skills","slug":"communication-and-social-skills-en","title":"Communication Skills","subtitle":"Things you never knew about public speaking, body language, and social IQ—start here to become a better you."}]},{"id":"5aa4642ab238e10007af442d","kind":"book","slug":"skin-in-the-game-en","title":"Skin in the Game","subtitle":"Hidden Asymmetries in Daily Life","subtitleHtmlSafe":"Hidden Asymmetries in Daily Life","aboutTheBook":"

Skin in the Game (2018) explores the ways in which our interactions with others are secretly influenced by risk and symmetry. By drawing on ideas from the field of probability, and applying them to everyday scenarios, Taleb reveals unexpected and often dazzling insights about what really makes society tick.

","buyOnAmazonUrl":"/en/books/skin-in-the-game-en/purchase","author":"Nassim Nicholas Taleb","truncatedAuthor":"Nassim Nicholas Taleb","sourceAuthor":"Nassim Nicholas Taleb","url":"https://www.blinkist.com/en/books/skin-in-the-game-en","browseUrl":"/en/nc/browse/books/skin-in-the-game-en","previewUrl":"/en/books/skin-in-the-game-en","readUrl":"/en/nc/reader/skin-in-the-game-en","playUrl":"/en/nc/reader/skin-in-the-game-en?play=1","readingDuration":18,"minutesToRead":18,"isAudio":true,"readCount":"9.2k","image":{"default":{"src":"https://images.blinkist.io/images/books/5aa4642ab238e10007af442d/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5aa4642ab238e10007af442d/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5aa4642ab238e10007af442d/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5aa4642ab238e10007af442d/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5aa4642ab238e10007af442d/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5aa4642ab238e10007af442d/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5aa4642ab238e10007af442d/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5aa4642ab238e10007af442d/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":6,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Science","sprite":"science","slug":"science-en"},"averageRating":4.2,"totalRatings":291,"categories":[{"id":"507445dee4b0c9817ab36592","url":"/en/content/categories/science-en","sprite":"science","slug":"science-en","title":"Science","subtitle":"The matter of genes, the universe and computers—discover what has shaped the past and will define the future."},{"id":"5b868618b238e1000726ccc0","url":"/en/content/categories/society-and-culture-en","sprite":"society-and-culture","slug":"society-and-culture-en","title":"Society & Culture","subtitle":"What has shaped our societies? Find enthralling reads on cultural identity, pop phenomena and society's fight for justice."}]},{"id":"5a43a08fb238e10007128c34","kind":"book","slug":"the-power-paradox-en","title":"The Power Paradox","subtitle":"How We Gain and Lose Influence","subtitleHtmlSafe":"How We Gain and Lose Influence","aboutTheBook":"

The Power Paradox (2016) draws on a wealth of data from numerous social-science studies over the past 20 years to explore the dynamics of power. Dr. Dacher Keltner gets to the bottom of what power means in everyday life, discusses why so many people lose and abuse their power and explains how it can be used to make the world a better place.

","buyOnAmazonUrl":"/en/books/the-power-paradox-en/purchase","author":"Dacher Keltner","truncatedAuthor":"Dacher Keltner","sourceAuthor":"Dacher Keltner","url":"https://www.blinkist.com/en/books/the-power-paradox-en","browseUrl":"/en/nc/browse/books/the-power-paradox-en","previewUrl":"/en/books/the-power-paradox-en","readUrl":"/en/nc/reader/the-power-paradox-en","playUrl":"/en/nc/reader/the-power-paradox-en?play=1","readingDuration":13,"minutesToRead":13,"isAudio":true,"readCount":"4k","image":{"default":{"src":"https://images.blinkist.io/images/books/5a43a08fb238e10007128c34/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5a43a08fb238e10007128c34/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5a43a08fb238e10007128c34/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5a43a08fb238e10007128c34/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5a43a08fb238e10007128c34/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5a43a08fb238e10007128c34/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5a43a08fb238e10007128c34/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5a43a08fb238e10007128c34/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":5,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Management & Leadership","sprite":"management-and-leadership","slug":"management-and-leadership-en"},"averageRating":3.6,"totalRatings":89,"categories":[{"id":"54788e1066333100094b0000","url":"/en/content/categories/management-and-leadership-en","sprite":"management-and-leadership","slug":"management-and-leadership-en","title":"Management & Leadership","subtitle":"Every great leader has unique secrets to success, but what’s one they all agree on? Books! Read up, step up, and shine."}]},{"id":"5a193e52b238e10006ebb457","kind":"book","slug":"predictive-analytics-en","title":"Predictive Analytics","subtitle":"The Power to Predict Who Will Click, Buy, Lie, Or Die","subtitleHtmlSafe":"The Power to Predict Who Will Click, Buy, Lie, Or Die","aboutTheBook":"

Predictive Analytics (2016) provides a helpful introduction to a complex and fascinating field. Learn how data gets crunched so that people can make more informed decisions, a practice that has drastically altered the way the world conducts its research and runs its businesses. Siegel offers an enlightening glimpse at the wide-ranging areas that have been forever changed, from marketing to health care, banking to artificial intelligence.

","buyOnAmazonUrl":"/en/books/predictive-analytics-en/purchase","author":"Eric Siegel","truncatedAuthor":"Eric Siegel","sourceAuthor":"Eric Siegel","url":"https://www.blinkist.com/en/books/predictive-analytics-en","browseUrl":"/en/nc/browse/books/predictive-analytics-en","previewUrl":"/en/books/predictive-analytics-en","readUrl":"/en/nc/reader/predictive-analytics-en","playUrl":"/en/nc/reader/predictive-analytics-en?play=1","readingDuration":17,"minutesToRead":17,"isAudio":true,"readCount":"5.5k","image":{"default":{"src":"https://images.blinkist.io/images/books/5a193e52b238e10006ebb457/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5a193e52b238e10006ebb457/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5a193e52b238e10006ebb457/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5a193e52b238e10006ebb457/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5a193e52b238e10006ebb457/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5a193e52b238e10006ebb457/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5a193e52b238e10006ebb457/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5a193e52b238e10006ebb457/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":7,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.0,"totalRatings":51,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."}]}]

Log in to Blinkist

Sign up for Blinkist

Learn more, live more