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Branding Between the Ears (2021) explores how marketers can apply the latest scientific insights to their branding strategy. It explores how the human brain responds to advertising, and how consumers really make the decision to buy or not to buy.

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Sandeep Dayal is the managing director of Cerenti, a marketing and business strategy consulting firm. Dayal has 25 years of experience in marketing and branding strategy and has previously worked for McKinsey and Booz Allen Hamilton.

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Abundance explains why our current predicament is not as gloomy as we believe it to be and presents a compelling case for ways in which we could have a future marked by abundance and not scarcity. It takes readers on a whistle-stop tour of transformative technologies, their key players and a glimpse of how these technologies could be employed to solve many of the resource problems we face today. Above all, this book reminds readers that it’s an interesting and exciting time to exist.

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Peter H. Diamandis is an American engineer and physician and founder of the XPRIZE, an incentive prize awarded to foster innovation and creative solutions to humanity’s greatest problems. He’s also the co-founder of the Singularity University, which aims to educate people on the potential impact of cutting-edge technology from its key location in Silicon Valley.

Steven Kotler is an American author and journalist who has written articles for a wide range of magazines from The New Yorker to Wired. His work is often characterized by the clash between culture and science, and he frequently draws on his knowledge of academic work from neuroscience, psychology and evolutionary theory.

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The Psychology of Money (2020) looks at the way money works in the real world. Financial decisions are rarely driven by the theories of economists and the neat spreadsheets of accountants. Instead, a myriad of factors, from personal history to pride and even envy, shape our decision-making. The results are often surprising – and always fascinating.

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Morgan Housel is a partner at the Collaborative Fund and a financial journalist who has written for the Motley Fool and the Wall Street Journal. Based in Seattle, he has won multiple awards for his writing, including the New York Times Sidney Award and the Best in Business Award from the Society of American Business Editors and Writers.

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The Science of Selling (2016) is a detailed handbook on the science of making a sale. Combining insights from neuroscience and social psychology, this guide presents an evidence-based approach to making a convincing pitch.

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David Hoffeld is the CEO and chief sales expert at the Hoffeld Group, a leading sales and consultancy firm. His insightful approach to sales has landed him lecture spots at Harvard Business School and features in the Wall Street Journal, Fast Company, and U.S. News & World Report.

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Foragers, Farmers, and Fossil Fuels (2015) argues that the values we hold most dear stem from one fundamental source: energy. While anthropologists have spent centuries attempting to understand differences between cultures, few have attempted to explain those differences. These blinks do just that.

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Ian Morris is an archaeologist, historian, university professor, and co-founder of the Stanford Archaeology Center. His book Why the West Rules – For Now won the 2011 PEN Center USA Literary Award for Creative Nonfiction. He holds honorary degrees from DePauw University and Birmingham University.

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The Grid (2017) identifies a set of factors that can make or break businesses. Rooted in a holistic approach, these blinks will help you evaluate business ideas, anticipate the impact of your decisions, and take advantage of changes in the market. Apply these principles in your own company, and you’ll be able to identify the true causes of problems rather than simply treating the symptoms.

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Matt Watkinson is an internationally renowned business consultant. His first book, The Ten Principles Behind Great Customer Experiences, won the 2014 Chartered Management Institute’s Management Book of the Year Award.

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Flip The Script (2019) helps you up your sales and negotiation game. Sales is all about the art of persuasion but we all know that nobody likes to feel manipulated. In order to sell your idea or product in today’s world, your buyers need to feel like they’re making that decision on their own terms. Flip The Script provides techniques that allow you to subtly convince anyone that your idea is the right one.

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Oren Klaff is one of the leading experts on sales and negotiation. As an advisor on raising capital and investment funds, his services are in demand in a wide array of industries around the world. His first book, Pitch Anything, has sold over one million copies to date.

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Objections (2019) explores the secrets behind turning around common sales objections. Drawing on insights from both the business world and psychology, it shows how you can transform even the most reluctant prospect into an eager buyer.

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Jeb Blount is the CEO of the international training consultancy Sales Gravy, which helps businesses boost their sales performance and optimize their human capital. In addition to authoring eleven books, including Fanatical Prospecting and Sales EQ , Blount is also a highly sought-after speaker on the topics of sales, customer experience and leadership.

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The Power Paradox (2016) draws on a wealth of data from numerous social-science studies over the past 20 years to explore the dynamics of power. Dr. Dacher Keltner gets to the bottom of what power means in everyday life, discusses why so many people lose and abuse their power and explains how it can be used to make the world a better place.

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Dacher Keltner is a professor of psychology at the University of California, Berkeley. Over the course of his career, he has published over 190 articles in publications such as the New York Times and the Wall Street Journal. He is also the author of multiple best-selling books, including Born to Be Good: The Science of a Meaningful Life and The Compassionate Instinct.

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Predictive Analytics (2016) provides a helpful introduction to a complex and fascinating field. Learn how data gets crunched so that people can make more informed decisions, a practice that has drastically altered the way the world conducts its research and runs its businesses. Siegel offers an enlightening glimpse at the wide-ranging areas that have been forever changed, from marketing to health care, banking to artificial intelligence.

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Eric Siegel is a world-renowned leader in the field of predictive analytics and the founder of the Predictive Analytics World Conference Series. A former Columbia University professor, he’s also the executive editor of the Predictive Analytics Times.

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Selling with Noble Purpose (2013) is about finding the right balance between making money and doing something meaningful with your life. It allows you to reframe your work by focusing your intention on the customer and how they truly benefit from your product. It’s a perspective that also keeps employees happier, more motivated and effective. Selling doesn’t have to be focused on profits and greed; it can also be about making the world a better place.

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Lisa Earle McLeod is a sales expert who has worked for leading companies such as Procter & Gamble, Apple and Kimberly-Clark. She is a commentator for the business website Forbes.com and has written for the New York Times and the Wall Street Journal.

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Millionaire (1999) tells the story of the late seventeenth-century gambler and economist John Law. While he spent his early life as a dandy in England, he went on to become a fabled financial authority and economist in continental Europe. Although Law’s ideas about economics and money briefly brought both him and the nation of France incredible wealth, it also showed the inherent danger of speculation and boom and bust economics. Despite failing in his day, several of his ideas gained currency over time and remain intrinsic parts of the modern economic system.

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Janet Gleeson is the author of The Arcanum, The Grenadillo Box, and The Serpent in the Garden. She has worked for the Impressionist Paintings Department at Sotheby’s and has written for many magazines, especially on antiques and art.

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Irresistible (2017) shows how dangerously dependent we’ve become on the smartphones, tablets, video games and social platforms that we’ve surrounded ourselves with. Is our attachment to these devices strictly related to the convenience they provide? Or have we actually grown addicted to the psychological rewards they offer?

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Adam Alter, PhD, teaches psychology at New York University’s Stern School of Business. His ideas and research on social psychology have made him a sought-after consultant for a number of businesses, including Google and Microsoft. He’s written for such publications as the New York Times and WIRED. His previous book is the bestseller Drunk Tank Pink.

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The Strategy and Tactics of Pricing (2010) reveals the fundamental importance of how you price your products. By exposing common misconceptions, explaining the three dimensions of effective pricing and the five steps you can take to achieve it, these blinks are an essential guide to maximizing your profits through clever pricing.

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Thomas Nagle, John Hogan and Joseph Zale are industry leaders in strategic pricing, having made significant contributions to the theory and practice of pricing, as well as the development of software to aid businesses around the world. Hogan and Zale are partners at Monitor Deloitte, a leading strategy consulting practice based in Cambridge, Massachusetts.

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You May Also Like (2016) dives into the ever-changing world of taste, or what you like and why you like it. Trying to guess whether a consumer will enjoy a movie or buy a product is both tricky science and big business, as a myriad of different factors influences the decisions you make daily.

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Tom Vanderbilt is a writer whose work on culture, technology and design has been published in The New York Times Magazine, Rolling Stone and The Wall Street Journal, among others. He’s also a contributing editor for Wired and Artforum, and the author of the bestselling book Traffic: Why We Drive the Way We Do (and What it Says About Us).

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The Innovator’s Hypothesis (2014) shows us how modern innovation no longer comes from big, costly, time-intensive research and development departments. These days, the innovation process is different. Big ideas come from business experiments being quickly conducted by small teams at little cost. It’s time to get on board and find out how your business can adapt for the future – before it’s too late!

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Michael Schrage is an advisor and consultant on innovative risk management. He is also a research fellow at the MIT Sloan School of Management for Digital Business as well as an in-demand speaker on innovation and business experiments.

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Mindware (2015) is a guide to reason. These blinks explain why we make irrational assumptions while presenting the cognitive tools that statisticians, logicians and philosophers use to approach everyday problems with objectivity.

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Richard E. Nisbett is one of the world’s most respected psychologists. He received the American Psychological Association’s Award for Distinguished Scientific Contributions as well as many other national and international awards.

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The Power of Ideals (2016) shines a light on the questionable science behind the new thinking in psychology that holds people are inherently immoral beings. These blinks offer a deeper, clearer look into the nature of human morality and show how our actions are shaped by innate human traits of empathy, humility and honesty, as exemplified by the achievements of society’s moral leaders.

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William Damon is a professor of education at Stanford University and a senior fellow at the Hoover Institution on War, Revolution and Peace. He is also the author of Greater Expectations: Overcoming the Culture of Indulgence in Our Homes and Schools and over a dozen other books.

Anne Colby is a consulting professor at Stanford University.

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Breaking The Page (2014) explores the new possibilities ebooks offer to readers. Throughout these blinks, you’ll learn about the differences between traditional books and ebooks, and why we need to rethink what a book is in order to make the most of the powers of the digital wor(l)d.

","aboutTheAuthor":"

Peter Meyers has written for the New York Times, the Wall Street Journal, Wired and the Village Voice. He founded the company Digital Learning Interactive and is a pioneer in multimedia textbook publishing.

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Pricing For Profit (2013) is a practical strategy guide for pricing. These blinks use real world business examples to paint a comprehensive picture of how to optimize your pricing and maximize your profits.

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Peter Hill is an accountant with over 30 years of experience, a popular speaker and a host of seminars on pricing and profit for clients like Lloyds and HSBC.

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