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Who Not How (2020) introduces a new way of thinking about entrepreneurship, goal setting, and collaboration. Developed by business coach Dan Sullivan, the Who Not How mindset shows the importance of delegating tasks to others. By inviting them to help you achieve your goals, you’ll gain more free time, increase your income, and develop valuable, lasting professional relationships.

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Dan Sullivan is an entrepreneurial coach, consultant, and strategic planner. As founder and president of The Strategic Coach Inc., Sullivan has helped entrepreneurs around the world accomplish personal and professional goals. He’s the author or coauthor of numerous books and publications, including Who Do You Want To Be A Hero To? and The Gap and the Gain.

Dr. Benjamin Hardy is an organizational psychologist. Hardy’s blogs have been read by over 100 million people and featured in publications such as the New York Times and Harvard Business Review. He cowrote The Gap and the Gain with Dan Sullivan, authored Willpower Doesn’t Work and Personality Isn’t Permanent.

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The Practice of Groundedness (2021) provides some counterbalance to all those self-help books that extol us to never stop optimizing ourselves, becoming more productive, and pushing ourselves toward more success. Drawing from both ancient wisdom and modern science, it identifies six principles of a more grounded way of living. It also tells the personal story of how the author came to understand these principles while struggling to overcome mental health issues.

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Brad Stulberg is an expert on human performance, sustainable success, and well-being. He’s the coauthor of the best-selling Peak Performance and The Passion Paradox. His articles have appeared in the New York Times, the Wall Street Journal, Wired, and Forbes. He’s also a contributing editor to Outside Magazine. He coaches executives, entrepreneurs, and elite athletes.

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Humor, Seriously (2021) explores the value of a human-centered approach to business, and of the funny that can be found and created in any environment. It relies on science, psychology, and humorous anecdotes from experts in the field to show how using humor can create a culture of levity, build trust, and unlock creativity.

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Dr. Jennifer Aaker is a leading expert on how purpose and meaning shape individual choices. Her work has been widely published in leading scientific journals, and featured in the Economist, the New York Times, the Wall Street Journal, the Atlantic, and Science. She counts winning a dance-off in the 1980s as one of her greatest feats.

Naomi Bagdonas, a Stanford professor, facilitates interactive sessions for leaders, Fortune 100 companies, and nonprofits. She also coaches executives and celebrities for appearances on shows ranging from Saturday Night Live to Today. Her constant stream of foster dogs describe her as gullible and full of treats.

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Stealing Fire (2017) explores the controversial and exciting pursuit of altered states of consciousness. From tech entrepreneurs to BASE jumpers, meditators to festival-goers, it takes readers on a whirlwind tour of the revolutionary nonconformists trying to change the way they experience the world.

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Steven Kotler is a New York Times best-selling author who specializes in human performance. He’s been nominated for two Pulitzer Prizes and has appeared in over 100 publications, including the Atlantic and the Harvard Business Review. His other books include The Rise of Superman, Bold, and The Art of Impossible.

Jamie Wheal is the founder of the Flow Genome Project, an international organization that researches human performance. He has given talks at Stanford University, Imperial College London, and the United Nations. Wheal is also the author of Recapture the Rapture.

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Effortless (2021) challenges the idea that achieving anything worthwhile means overexerting ourselves. This easy-to-follow guide breaks down how to make tasks and projects feel easy, actions we can take to maximize our efforts, and techniques for increasing outputs while keeping our inputs low.

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Greg McKeown is a sought-after speaker, author, strategist, and the host of the podcast What’s Essential. He’s been featured by the likes of Fast Company, the New York Times, and Fortune, and has written for Harvard Business Review. McKeown’s 2014 book, Essentialism, is a New York Times best seller, and he’s also a Young Global Leader for the World Economic Forum.

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Turning Pro (2012) sheds a light on why so many aspiring creatives and entrepreneurs fail to make their dreams a reality. It also explains how, by making a conscious decision to pursue your goals and reconfiguring your life, you can finally gain traction and embrace your true calling.

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Steven Pressfield is the author of numerous novels, as well as non-fiction books about creativity like The War of Art and Nobody Wants to Read Your Sh*t. Before Pressfield committed to his true calling as a writer, he had many other careers, including truck driver, bartender, and oilfield roustabout.

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The Data Detective (2021) is a smart, practical guide to understanding the ways in which statistics –⁠ and our reactions to them –⁠ distort and obscure reality. Using psychological research and illuminating examples, it reveals some of the ways our brains influence how we see data and statistics and how we draw incorrect conclusions as a result. By picking apart our cognitive biases and misconceptions, we gain the ability to see data, and in turn, the world, for what it really is.

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Tim Harford is an economist, author, and presenter of the award-winning BBC Radio 4 series More or Less. He writes “The Undercover Economist” column for the Financial Times and is an honorary fellow of the Royal Statistical Society. He’s written several books on economics, including The Undercover Economist and Fifty Things That Made the Modern Economy.

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The Creator Mindset (2020) is a comprehensive guide to incorporating creativity into everything you do. Far from being something that only artists possess, creativity is in fact an essential ingredient in any successful career or business. Unfortunately, most of us squander our full creative potential by not realizing we have it to begin with. Get ready to unlock the latent creative talent that’ll give you and your business an edge over the competition.

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Nir Bashan is an award-winning entrepreneur who has worked in advertising, entertainment, consulting, and public speaking. Today, Bashan is a world-renowned creativity expert who teaches top leaders around the globe how to harness the power of creativity to increase sales, push innovation, and grow their businesses.

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Morgan Housel is a partner at the Collaborative Fund and a financial journalist who has written for the Motley Fool and the Wall Street Journal. Based in Seattle, he has won multiple awards for his writing, including the New York Times Sidney Award and the Best in Business Award from the Society of American Business Editors and Writers.

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Benjamin Hardy is an organizational psychologist and the author of the bestselling Willpower Doesn’t Work. A prolific blogger, Hardy’s practical, science-driven advice has reached over 100 million readers. Hardy is also a regular contributor to Forbes, Fortune, Psychology Today, and many other outlets.

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Business for Bohemians (2016) provides creative, free-spirited individualists with an alternative path to making a living. Combining practical advice, philosophical reflections, and autobiographical anecdotes, it shows that you can enter the world of business without sacrificing your bohemian values.

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Tom Hodgkinson is the founder and editor of the Idler magazine. He is the bestselling author of How to Be Idle, How to Be Free, Brave Old World, and The Idle Parent. Along with his partner, he is also the founder of the Idler Academy of Philosophy, Husbandry and Merriment, which offers online and offline courses in a wide range of subjects – from business to philosophy.

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Rebel Ideas (2019) explains why cognitive diversity is the fundamental ingredient for finding solutions to difficult problems, and how we can harness it to create positive change at work, in politics and when tackling global issues.

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Matthew Syed is the author of five bestselling books including Bounce, Black Box Thinking and You are Awesome and an award-winning journalist for the Times. He also co-hosts the podcast Flintoff, Savage and the Ping Pong Guy and is the co-founder of Greenhouse, a charity which uses sport to empower children.

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Meltdown (2018) unpacks the weaknesses shared by local and global systems. With diverse and astonishing examples, it provides empowering solutions to avoid failure. The Financial Times named it one of their best books of 2018, and the book’s message is ultimately hopeful – that the answers are easily within reach if we look for them.

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Co-authors Chris Clearfield and András Tilcsik are world leaders in crisis prevention and bring an unusual combination of specialist skills, prestige and academic credentials to their work. Clearfield is a licensed commercial pilot who once dealt in financial forecasting as a derivatives trader, while Tilcsik has been recognized as one of the world’s top 40 business professors under 40 in his role at the University of Toronto. Between them, they’ve had articles published in respected publications like the Guardian, Forbes and Harvard Kennedy School Review and have even been approved by the United Nations for leading the best course on disaster risk management at any business school.

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Full of practical tips, techniques and strategies for fostering creativity, Keep Going (2019) provides readers with a wide variety of ways to persevere in the face of difficulties with their creative work. While the text is written primarily with professional and non-professional artists in mind, the ideas are applicable to anyone whose job or pastime requires creativity.

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Austin Kleon is the New York Times bestselling author of Steal Like An Artist and Show Your Work! Together with Keep Going, these books form a trilogy that boasts more than a million copies in print and has been translated into more than two dozen languages. He is also a public speaker whose speaking engagements have included top-tier organizations such as Google and Pixar. In both his books and his public speaking, his work centers on promoting creativity in the modern world.

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Quit Like a Millionaire (2019) is a bold no-nonsense guide to managing your money and growing your wealth. Drawing on Kristy Shen’s mathematically proven approach to saving, investing and spending, these blinks won’t just liberate you from debt – they’ll put you on the road to financial independence. The best news? You don’t need to become an entrepreneur or a real estate baron to get there. All it takes is a spreadsheet and some careful planning.

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Kristy Shen and Bryce Leung both trained as engineers in Canada before deciding to quit the rat race and retire early. Today, they are millionaires and spend their time traveling the world, giving talks and writing articles for their self-help platform, Millennial Revolution. Their inspiring true-life story has been featured in media outlets around the world, including the New York Times, the British Independent, Germany’s Handelsblatt and Women’s Health Magazine in Australia.

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The Latte Factor (2019) tells the story of Zoey, a fictional young woman in her late 20s living in Brooklyn. While she has a solid job in Manhattan, she can’t figure out how to save money. Luckily, she meets a wise old man named Henry, who reveals to her the three secrets to financial freedom and, in so doing, changes her life.

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David Bach is a best-selling author and financial expert. He’s written nine New York Times bestsellers, including The Automatic Millionaire. He is a regularly featured contributor to a number of media outlets, including NBC, ABC, CNN and the Oprah Winfrey Show. As of December 2018, his investment advisory company AE Wealth Management holds over six billion dollars of assets.

John David Mann has co-authored a number of best-selling books, including The Go-Giver, which went on to sell a million copies and was translated into 28 languages. He has also worked as a concert cellist and prize-winning composer.

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Game Changers (2018) condenses the wisdom of 450 highly successful business leaders, scientist, athletes, authors, artists, journalist and other individuals at the top of their fields. It then combines that wisdom with an understanding of human biology and psychology. The result? A wide-ranging and practical guidebook to success.

","aboutTheAuthor":"

Dave Asprey is a tech-industry entrepreneur who founded Bulletproof Coffee, Bulletproof Nutrition and Bulletproof 360, Inc. He is the New York Times best-selling author of Head Strong and The Bulletproof Diet. He also hosts Bulletproof Radio, a Webby Award-winning podcast.

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Good People (2017) restates the case for goodness in the cutthroat world of business. By redefining goodness and good people as crucial elements of a successful enterprise, Anthony Tjan challenges the notion that we can only succeed through our skills and competencies.

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Anthony Tjan is an author, entrepreneur, business consultant and CEO of the Cue Ball Group – a US-based investment firm with a people-first philosophy and a focus on human capital. Previously, Tjan co-authored Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business (2012).

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Reinvent Yourself (2016) shares practical techniques on how to continually reevaluate and readjust your approach to life and to business in order to forge your own path to success. Author James Altucher illustrates how to do this using inspirational stories drawn from the religious leaders, artists and billionaire entrepreneurs from whom he learned the art of self-reinvention.

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James Altucher is a successful entrepreneur, podcaster and angel investor. He’s also the author of several books that have made the Wall Street Journal best-seller list, including Choose Yourself. He has cofounded 20 companies, 17 of which have failed. These experiences drove him to reevaluate his approach to both business and life, leading him to the insights that he shares on his podcast, the James Altucher Show, which has amassed more than 50 million downloads to date.

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