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Loonshots

How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

By Safi Bahcall
15-minute read
Audio available
Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries by Safi Bahcall

Loonshots (2019) explores a subject that’s as important to the success of the US military as it is to companies duking it out on the metaphorical battlefield: innovation. Drawing on a host of illuminating historical examples, Safi Bahcall shows that path-breaking discoveries and inventions aren’t the product of isolated geniuses plowing their lonely furrows but rather a result of organizational structures which foster out-of-the-box thinking.

  • Tinkerers with an idea so crazy it might just work
  • Managers struggling to keep their companies ahead of the curve
  • Anyone who’s ever wondered how the Allies won World War Two

Safi Bahcall is a physicist and bioentrepreneur. He received his PhD from Stanford in 1995 and continued his academic career at UC Berkeley as a Miller Fellow in physics. After a three-year stint at the consultancy firm McKinsey, he cofounded Synta Pharmaceuticals, a biotech company specializing in the development of new drugs to treat cancer. Loonshots, Bahcall’s first book, has been heralded a a must-read title by the Washington Post, Inc and Business Insider.

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