Know What Matters Book Summary - Know What Matters Book explained in key points
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Know What Matters summary

Ron Shaich

Lessons from a Lifetime of Transformations

3.9 (215 ratings)
5 mins
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    Know What Matters
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    One big idea: Friction matters.

    Welcome to our Big Idea Blink. For this kind of Blink, our editors choose one thought-provoking insight from a book so you can learn something new within just a few minutes.

    This time, the idea we’d like to talk about is the “desire-friction ratio.” It’s an influential concept that challenges the traditional focus on product quality alone. What’s astonishing is how this ratio reveals that a customer’s passion for a product can be significantly dampened by the difficulty they face in acquiring it. 

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    What is Know What Matters about?

    Know What Matters (2023), delves into the journey of Ron Shaich, the founder and former CEO of Panera Bread, and his relentless pursuit of what truly matters in business and life. It’s a study of how asking the right questions and embracing transformative changes can lead to monumental success in both the professional and personal realms.

    Know What Matters Review

    Know What Matters (2021) by Ron Shaich is a thought-provoking book that encourages readers to reflect on their priorities and live a more fulfilling life. Here's why this book deserves your attention:

    • With its profound insights and thought-provoking questions, it encourages readers to examine their values and make conscious choices.
    • The book provides practical tools and strategies for aligning one's actions with their true priorities, helping readers create a meaningful and purpose-driven life.
    • It offers compelling stories and examples from Shaich's personal life, making the book relatable and engaging, proving that living with purpose is possible for everyone.

    Who should read Know What Matters?

    • Aspiring entrepreneurs
    • Business leaders
    • Food industry enthusiasts

    About the Author

    Ron Shaich is an entrepreneur and business leader, best known for founding and leading Panera Bread, one of the most successful food chain enterprises in North America. Aside from Panera Bread, he has played significant roles in developing other iconic restaurant brands and is a proponent of conscious capitalism.

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    Know What Matters FAQs 

    What is the main message of Know What Matters?

    The main message of Know What Matters is to focus on what truly matters in life and build a meaningful and purposeful existence.

    How long does it take to read Know What Matters?

    The reading time for Know What Matters varies depending on the reader's speed, but it typically takes several hours. However, the Blinkist summary can be read in just 15 minutes.

    Is Know What Matters a good book? Is it worth reading?

    Know What Matters is definitely worth reading. It offers valuable insights and practical advice to help you live a more purposeful and fulfilling life.

    Who is the author of Know What Matters?

    The author of Know What Matters is Ron Shaich.

    What to read after Know What Matters?

    If you're wondering what to read next after Know What Matters, here are some recommendations we suggest:
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    • Generosity Wins by Monte Wood & Nicole F. Roberts
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    • Well-Designed by Jon Kolko
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