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Start your free trialBlink 3 of 8 - The 5 AM Club
by Robin Sharma
Secrets for Commanding Attention and Getting Results
Speak Like a CEO offers actionable communication techniques to transform our presence and charisma. Suzanne Bates teaches us how to leverage influence and effectively articulate ideas, driving success in leadership and professional environments.
American lawyer and author James Hulme famously said, "Every time you have to speak, you are auditioning for leadership." So, why not aim high and speak as if you’re auditioning for the top role: CEO?
What sets great leaders apart is their ability to communicate authentically. Effective CEOs don’t follow a rigid script; they lean into their own unique voice and style. Authentic communication helps build trust and credibility with teams, stakeholders, and the public. No wonder communication is often the biggest part of a CEOs job.
Take Mike Eskew, former CEO of UPS. A typical day for him involves constant communication: informal chats with drivers in the morning, focus groups with managers, one-on-one meetings with customers, speaking with the press, and hosting town hall meetings. His schedule revolves around listening and speaking – highlighting just how essential communication is at the leadership level.
A study by Bates Communication found that to be perceived as an authentic and powerful leader, you need to project integrity, vision, emotional intelligence, clarity, and follow-through. To do this effectively, leaders need to be open and share a bit of themselves, being vulnerable when necessary. This authenticity is what earns the trust and loyalty of their teams.
It’s also important to remember that no one is a natural-born speaker. Many CEOs will admit they initially disliked public speaking. Like any other skill, it takes practice. The key is to view your communication abilities as assets. Start by assessing your communication style – ask for feedback, listen carefully, and look for opportunities to improve. Every chance to speak, whether it’s a weekly meeting or a high-stakes presentation, is a chance to refine your skills and grow your influence.
Speak Like a CEO (2005) offers practical advice for developing a commanding presence, handling various speaking situations, and creating effective self-improvement plans. It includes real-world examples and actionable strategies to help individuals at all levels become compelling communicators.
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Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Start your free trialBlink 3 of 8 - The 5 AM Club
by Robin Sharma