The 10X Rule Book Summary - The 10X Rule Book explained in key points
Listen to the Intro

The 10X Rule summary

Grant Cardone

The Only Difference Between Success and Failure

3.9 (506 ratings)
14 mins
Table of Contents

    The 10X Rule
    Summary of 6 key ideas

    Audio & text in the Blinkist app
    Key idea 1 of 6

    The 10X rule means investing ten times more and reaching ten times further.

    Perusing the shelves of your average bookstore, you’re bound to find a plethora of titles that promise you the secrets to a successful life. But with so many options, it can be hard to know which is the best one.

    So, before you get sucked into another questionable formula for success, consider the 10X rule – a surefire way to succeed at whatever you want.

    The 10X rule is based on the knowledge that success always requires more effort than you originally thought. You can look back on your life and easily see that your endeavors always demanded ten times more effort than you thought they would. Success in business pursuits always came when you invested ten times more than your competitors.

    So, if you want to sell a product and think making ten phone calls a day will help you do so, you should probably aim for closer to 100 phone calls per day.

    But putting in this added effort won’t just help you achieve your daily goals; the 10X rule will help you accomplish a whole lot more.

    This brings us to the second half of the 10X rule: all your goals should be ten times bigger than what’s considered realistic.

    In other words, reach for the heavens and pick a goal that’s beyond your wildest dreams. It might seem silly, but if you aim too low you’ll still be disappointed when you achieve your goal, and feel crushed if you fail. It’s much more desirable to fail to meet an incredibly high expectation than to attain a mediocre goal.

    For instance, say your dream is to be an author. Writing a novel should be your goal, not writing a two-page short story. Even if you successfully accomplish the latter, you still won’t consider yourself a writer.

    In this way, the 10X rule is about trying harder and dreaming bigger.

    Want to see all full key ideas from The 10X Rule?

    Key ideas in The 10X Rule

    More knowledge in less time
    Read or listen
    Read or listen
    Get the key ideas from nonfiction bestsellers in minutes, not hours.
    Find your next read
    Find your next read
    Get book lists curated by experts and personalized recommendations.
    Shortcasts New
    We’ve teamed up with podcast creators to bring you key insights from podcasts.

    What is The 10X Rule about?

    The 10X Rule (2011) provides clear indications for how to best plan your road to success. These blinks will teach you why this little-known strategy works and how to put it into action, while also giving you the tools you need to become more successful than you ever thought possible.

    Best quote from The 10X Rule

    Massive thoughts must be followed by massive actions.

    —Grant Cardone
    example alt text

    Who should read The 10X Rule?

    • Entrepreneurs looking for the recipe for success
    • Managers who need a little extra motivation
    • Anyone who is scared to think big

    About the Author

    Grant Cardone is a sales training expert who works with companies worldwide and owns three companies of his own. The 10X Rule is his third best-selling book.


    © Grant Cardone: The 10X Rule copyright 2011, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

    Categories with The 10X Rule

    Books like The 10X Rule

    People ❤️ Blinkist
    Sven O.

    It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.

    Thi Viet Quynh N.

    Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.

    Jonathan A.

    Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.

    Renee D.

    Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.

    People also liked

    Start growing with Blinkist now
    27 Million
    Downloads on all platforms
    4.7 Stars
    Average ratings on iOS and Google Play
    Of Blinkist members create a better reading habit*
    *Based on survey data from Blinkist customers
    Powerful ideas from top nonfiction

    Try Blinkist to get the key ideas from 7,000+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.

    Start your free trial