The 10X Rule Book Summary - The 10X Rule Book explained in key points
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The 10X Rule summary

Grant Cardone

The Only Difference Between Success and Failure

3.9 (647 ratings)
14 mins

Brief summary

The 10X Rule by Grant Cardone is a motivational book that encourages readers to set big goals and take massive action to achieve them. It emphasizes the importance of hard work, discipline, and a positive mindset in reaching unprecedented levels of success.

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    The 10X Rule
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    The 10X rule means investing ten times more and reaching ten times further.

    Perusing the shelves of your average bookstore, you’re bound to find a plethora of titles that promise you the secrets to a successful life. But with so many options, it can be hard to know which is the best one.

    So, before you get sucked into another questionable formula for success, consider the 10X rule – a surefire way to succeed at whatever you want.

    The 10X rule is based on the knowledge that success always requires more effort than you originally thought. You can look back on your life and easily see that your endeavors always demanded ten times more effort than you thought they would. Success in business pursuits always came when you invested ten times more than your competitors.

    So, if you want to sell a product and think making ten phone calls a day will help you do so, you should probably aim for closer to 100 phone calls per day.

    But putting in this added effort won’t just help you achieve your daily goals; the 10X rule will help you accomplish a whole lot more.

    This brings us to the second half of the 10X rule: all your goals should be ten times bigger than what’s considered realistic.

    In other words, reach for the heavens and pick a goal that’s beyond your wildest dreams. It might seem silly, but if you aim too low you’ll still be disappointed when you achieve your goal, and feel crushed if you fail. It’s much more desirable to fail to meet an incredibly high expectation than to attain a mediocre goal.

    For instance, say your dream is to be an author. Writing a novel should be your goal, not writing a two-page short story. Even if you successfully accomplish the latter, you still won’t consider yourself a writer.

    In this way, the 10X rule is about trying harder and dreaming bigger.

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    Key ideas in The 10X Rule

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    What is The 10X Rule about?

    The 10X Rule (2011) provides clear indications for how to best plan your road to success. These blinks will teach you why this little-known strategy works and how to put it into action, while also giving you the tools you need to become more successful than you ever thought possible.

    The 10X Rule Review

    The 10X Rule (2011) by Grant Cardone is an eye-opening book that encourages readers to take massive action in order to achieve extraordinary success. Here's why this book is worth reading:

    • With its no-nonsense approach and practical strategies, it provides readers with a clear roadmap to 10x their goals and achieve unparalleled results.
    • By emphasizing the need to put in ten times the effort, the book challenges conventional thinking and motivates readers to break through the barriers holding them back.
    • The book's engaging storytelling and real-life examples keep readers hooked, ensuring that the concepts stay relevant and compelling throughout.

    Best quote from The 10X Rule

    Massive thoughts must be followed by massive actions.

    —Grant Cardone
    example alt text

    Who should read The 10X Rule?

    • Entrepreneurs looking for the recipe for success
    • Managers who need a little extra motivation
    • Anyone who is scared to think big

    About the Author

    Grant Cardone is a sales training expert who works with companies worldwide and owns three companies of his own. The 10X Rule is his third best-selling book.


    © Grant Cardone: The 10X Rule copyright 2011, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

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    The 10X Rule FAQs 

    What is the main message of The 10X Rule?

    Success comes from taking massive action and embracing a mindset of extreme effort and commitment.

    How long does it take to read The 10X Rule?

    The reading time for The 10X Rule varies, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.

    Is The 10X Rule a good book? Is it worth reading?

    The 10X Rule is worth reading because it provides practical strategies for achieving extraordinary results and elevating your level of success.

    Who is the author of The 10X Rule?

    The author of The 10X Rule is Grant Cardone.

    What to read after The 10X Rule?

    If you're wondering what to read next after The 10X Rule, here are some recommendations we suggest:
    • Unlimited Memory by Kevin Horsley
    • Be Obsessed or Be Average by Grant Cardone
    • The High 5 Habit by Mel Robbins
    • Limitless by Jim Kwik
    • Ultralearning by Scott H. Young
    • Learn Better by Ulrich Boser
    • 10x Is Easier Than 2x by Dan Sullivan with Benjamin Hardy
    • The Power of Habit by Charles Duhigg
    • The 5 Second Rule by Mel Robbins
    • Tools of Titans by Tim Ferriss