Powerful ideas from top nonfiction
Try Blinkist to get the key ideas from 7,000+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Start your free trial
Blink 3 of 8 - The 5 AM Club
by Robin Sharma
Listen to the Intro
Carrots and Sticks summary
Ian Ayres
Unlock the Power of Incentives to Get Things Done
16 mins
Brief summary
Carrots and Sticks by Ian Ayres is a book that explores the power of incentives in our lives. It argues that rewarding desired behavior and punishing undesirable behavior can be effective in shaping our habits and decisions.
Table of Contents
Carrots and Sticks
Summary of 8 key ideas
Audio & text in the Blinkist app
Key idea 1 of 8
We tend to favor small, immediate rewards over bigger, long-term ones. The future is too uncertain!
How many people do you know who binge on candy even though they’re trying to lose weight? Or perhaps you’ve a friend who smokes yet wants to quit, but can’t seem to give it up.
What is it about bad habits that are so hard to break?
It’s part of human nature to forgo long-term benefits for immediate rewards. For instance, if you asked a group of friends about their personal goals, many would probably talk about things like staying healthy or saving for retirement.
But when it comes right down to it, most of us forget our goals the moment we grab a candy bar or splurge on a fancy new gadget.
This is particularly evident in the behavior of drug addicts. After all, drug addicts do themselves serious physical harm in exchange for the immediate pleasure of a drug high.
Most addicts know this, but still can’t kick the habit. But we’re all not so different, really – many of us have vices to which we give in, in one part of life or another.
The bottom line is that we’re all addicted to now, and can easily postpone long-term goals to indulge in the present.
In general, people tend to reach for smaller but certain rewards over bigger, uncertain ones.
Economist Richard Thaler asked participants in a study to choose between either receiving one apple in one year, or two apples in one year and one day. Participants gladly waited the extra day to get both apples.
Yet our logic appears to change when faced with decisions affecting the nearer future. People offered one apple today or two tomorrow invariably chose the single apple – or immediate satisfaction.
Thaler’s findings point to a greater phenomenon, in that when an immediate reward is available, any bigger rewards for which we have to wait lose their attraction. Why? Because having to wait for something throws into question the certainty that it’ll occur at all.
Want to see all full key ideas from Carrots and Sticks?
Key ideas in Carrots and Sticks
More knowledge in less time
Read or listen
Get the key ideas from nonfiction bestsellers in minutes, not hours.
Find your next read
Get book lists curated by experts and personalized recommendations.
Shortcasts New
We’ve teamed up with podcast creators to bring you key insights from podcasts.
What is Carrots and Sticks about?
Carrots and Sticks (2010) is the bible of behavior, incentives and self-control. These blinks will explain how you can swap out bad habits with rewards, punishments and formal commitments to yourself. You’ll gain the skills necessary to tackle challenges such as losing weight, quitting smoking and saving for retirement.
Who should read Carrots and Sticks?
- People trying to quit smoking, lose weight or make exercise a habit
- Psychologists, behavioral therapists, coaches and personal trainers
- Managers or business owners looking to motivate employees
Categories with Carrots and Sticks
Book summaries like Carrots and Sticks
People ❤️ Blinkist
Sven O.
It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.
Thi Viet Quynh N.
Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.
Jonathan A.
Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.
Renee D.
Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.
People also liked these summaries
4.7 Stars
Average ratings on iOS and Google Play
28 Million
Downloads on all platforms
10+ years
Experience igniting personal growth