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The Referral Engine

Teaching Your Business to Market Itself

By John Jantsch
16-minute read
Audio available
The Referral Engine: Teaching Your Business to Market Itself by  John Jantsch

The Referral Engine (2010) is a practical guide to developing an in-depth referral-based marketing strategy for your business. These blinks explain why referrals are so powerful before taking you through a step-by-step process to build the referral machine that your company wants and needs.

  • Entrepreneurs and business owners
  • Marketers at all levels of the company hierarchy
  • Readers interested in actionable referral marketing strategies

John Jantsch is a marketing expert who shares his expertise as a consultant, speaker and author. His other books include Duct Tape Marketing and The Commitment Engine.

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