John Jantsch Books
John Jantsch is a marketing consultant who specializes in small businesses. He's written several successful books, including The Referral Engine and The Commitment Engine.
Duct Tape Marketing Revised and Updated
What's Duct Tape Marketing Revised and Updated about?
Duct Tape Marketing outlines the most essential facts about effective marketing for your small business. It explains what techniques really work and how you can build a marketing campaign that will not only bring in customers but keep them and have them spread the word to their friends, too.
Who should read Duct Tape Marketing Revised and Updated?
- Entrepreneurs and small business owners
- Anyone interested in effective marketing strategies
- Managers looking to improve consumer outreach
What's The Referral Engine about?
The Referral Engine (2010) is a practical guide to developing an in-depth referral-based marketing strategy for your business. These blinks explain why referrals are so powerful before taking you through a step-by-step process to build the referral machine that your company wants and needs.
Who should read The Referral Engine?
- Entrepreneurs and business owners
- Marketers at all levels of the company hierarchy
- Readers interested in actionable referral marketing strategies