Exactly What to Say Book Summary - Exactly What to Say Book explained in key points
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Exactly What to Say summary

Phil M Jones

Your Personal Guide to the Mastery of Magic Words

4.7 (1099 ratings)
14 mins

Brief summary

'Exactly What to Say' by Phil M Jones is a guidebook for communication that offers simple, yet effective phrases to get what you want in all kinds of situations. It is a valuable tool for anyone looking to improve their interpersonal skills.

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    Exactly What to Say
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    Steering the Conversation

    How open-minded are you? Consider that question for a moment. Almost everyone believes that they’re open-minded. Phil Jones, the author of Exactly What to Say, says that if you start a conversation with that phrase and follow it with the idea you want the person to opt into, the odds of them doing so rise from 50-50 to 90-10 in your favor. So if you ask, for instance, “Would you be open-minded about us working together on this?” it makes it difficult for the other person to reject your idea. They feel an obligation to at least try.

    Sometimes you find that the person you’re speaking with wants to argue with you. They’re convinced that they know best. To avoid getting into a debate, resist the temptation to try to win the argument, and regain control of the conversation, you can try turning the discussion around by using the words “What do you know about …” These words allow you to test the basis on which the other person’s reasoning is based. Your aim is to get them to recognize that they have insufficient evidence to form their strongly held opinion. So you could try something like, “What do you know about our products?” or “What do you know about the way our business works?” When the other person then answers, you’re in a position to correct any errors in their knowledge.

    Getting someone to agree on a date and time to see you to discuss your proposal, business idea, or product can often be challenging. But there’s some good news. A simple phrase will help you overcome other people telling you they don’t have time. When you ask someone, “When would be a good time to … ?” the other person’s subconscious is already tuned into the idea that there is a good time and that saying no isn’t the right response. By using the phrase you’ve demonstrated to the other person that you know they’re busy but there will be a time when they can fit you in.

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    What is Exactly What to Say about?

    Exactly What to Say (2017) is designed to provide you with the key phrases and words to make your conversations count and bring you success. It contains magic words. Words that are heard and interpreted by the subconscious mind. Words which will help you get the results you want.

    Who should read Exactly What to Say?

    • Anyone interested in how words can influence others at a subconscious level
    • Success-driven individuals who want to up their game
    • Entrepreneurs who want to get their prospects to say yes more often

    About the Author

    Phil M. Jones has a mission: “to help great people get better.” He started work at the age of 14 with a sponge and a bucket washing people’s cars. That grew into a whole group of friends working for him by the age of 15. He went on to become a much sought-after sales professional before starting his consultancy business in 2008. His other best-selling books include Straight Forward, Exactly Where to Start, and Exactly How to Sell.

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