Exactly What to Say Book Summary - Exactly What to Say Book explained in key points
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Exactly What to Say summary

Phil M Jones

Your Personal Guide to the Mastery of Magic Words

4.7 (1231 ratings)
14 mins

Brief summary

'Exactly What to Say' by Phil M Jones is a guidebook for communication that offers simple, yet effective phrases to get what you want in all kinds of situations. It is a valuable tool for anyone looking to improve their interpersonal skills.

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    Exactly What to Say
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    Steering the Conversation

    How open-minded are you? Consider that question for a moment. Almost everyone believes that they’re open-minded. Phil Jones, the author of Exactly What to Say, says that if you start a conversation with that phrase and follow it with the idea you want the person to opt into, the odds of them doing so rise from 50-50 to 90-10 in your favor. So if you ask, for instance, “Would you be open-minded about us working together on this?” it makes it difficult for the other person to reject your idea. They feel an obligation to at least try.

    Sometimes you find that the person you’re speaking with wants to argue with you. They’re convinced that they know best. To avoid getting into a debate, resist the temptation to try to win the argument, and regain control of the conversation, you can try turning the discussion around by using the words “What do you know about …” These words allow you to test the basis on which the other person’s reasoning is based. Your aim is to get them to recognize that they have insufficient evidence to form their strongly held opinion. So you could try something like, “What do you know about our products?” or “What do you know about the way our business works?” When the other person then answers, you’re in a position to correct any errors in their knowledge.

    Getting someone to agree on a date and time to see you to discuss your proposal, business idea, or product can often be challenging. But there’s some good news. A simple phrase will help you overcome other people telling you they don’t have time. When you ask someone, “When would be a good time to … ?” the other person’s subconscious is already tuned into the idea that there is a good time and that saying no isn’t the right response. By using the phrase you’ve demonstrated to the other person that you know they’re busy but there will be a time when they can fit you in.

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    Key ideas in Exactly What to Say

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    What is Exactly What to Say about?

    Exactly What to Say (2017) is designed to provide you with the key phrases and words to make your conversations count and bring you success. It contains magic words. Words that are heard and interpreted by the subconscious mind. Words which will help you get the results you want.

    Exactly What to Say Review

    Exactly What to Say (2018) is a book that reveals the power of words and their impact on our everyday interactions. Here's why this book is definitely worth reading:

    • With practical and actionable phrases for various situations, it equips readers with the tools to communicate effectively and influence others positively.
    • By combining psychological insights, real-life scenarios, and conversational techniques, the book offers valuable guidance for navigating tricky conversations and achieving desired outcomes.
    • The book's engaging storytelling and conversational tone make it an enjoyable read that keeps readers captivated throughout, ensuring that learning about communication is far from boring.

    Who should read Exactly What to Say?

    • Anyone interested in how words can influence others at a subconscious level
    • Success-driven individuals who want to up their game
    • Entrepreneurs who want to get their prospects to say yes more often

    About the Author

    Phil M. Jones has a mission: “to help great people get better.” He started work at the age of 14 with a sponge and a bucket washing people’s cars. That grew into a whole group of friends working for him by the age of 15. He went on to become a much sought-after sales professional before starting his consultancy business in 2008. His other best-selling books include Straight Forward, Exactly Where to Start, and Exactly How to Sell.

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    Exactly What to Say FAQs 

    What is the main message of Exactly What to Say?

    The main message of Exactly What to Say is the power of choosing the right words to influence and persuade others.

    How long does it take to read Exactly What to Say?

    The reading time for Exactly What to Say varies, but the Blinkist summary can be read in just 15 minutes.

    Is Exactly What to Say a good book? Is it worth reading?

    Exactly What to Say is worth reading for its practical techniques in effective communication.

    Who is the author of Exactly What to Say?

    Phil M Jones is the author of Exactly What to Say.

    What to read after Exactly What to Say?

    If you're wondering what to read next after Exactly What to Say, here are some recommendations we suggest:
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    • The 16 Undeniable Laws of Communication by John C. Maxwell
    • Cues by Vanessa Van Edwards
    • Smarter Not Harder by Dave Asprey
    • How to Talk to Anyone by Leil Lowndes
    • How to Be Your Own Therapist by Owen O'Kane
    • Don't Overthink It by Anne Bogel