Powerful ideas from top nonfiction
Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Start your free trial
Blink 3 of 8 - The 5 AM Club
by Robin Sharma
Listen to the Intro
A World Gone Social summary
Ted Coiné
Mark Babbit
How Companies Must Adapt to Survive
20 mins
Brief summary
"A World Gone Social" by Ted Coiné and Mark Babbit explores how social media has transformed businesses and employment, and provides guidance on how to adapt to this new reality. It emphasizes the importance of building strong relationships and engaging with customers and employees in the digital age.
Topics
Table of Contents
A World Gone Social
Summary of 8 key ideas
Audio & text in the Blinkist app
Key idea 1 of 8
In the age of social media, the human side of business has become extremely important.
Many still believe that social media is a passing fad, and that popular platforms like Facebook and Twitter will one day simply go away. But these people are dead wrong.
Social media is not only changing the way we live, it’s also profoundly altering the way companies operate by forcing business to prioritize the human side – not just the bottom line.
Here’s one way that’s happening: Social media has produced a strong incentive for companies to create appealing working environments in order to attract top talent.
This wasn’t so important prior to social media, when jobseekers relied on recruiters and HR teams to form an impression of a company. But now, candidates can use websites to consult current and former employees, to find out what working at the company is really like.
Ten years ago, if you were unsatisfied with your job, there was little recourse. Today, however, you can share your experiences online, thus influencing new applicants and potentially limiting your company’s ability to attract top talent.
But social media hasn’t only changed the way companies operate internally, it’s also created a huge shift in the way products are marketed to the public. Today’s marketers are increasingly transferring emphasis to the human side of their products, as well as focusing on how to reach targeted groups of consumers.
Rolling Stone was once the dominant authority in pop music – but that’s all changed. Today, bloggers and digital influencers are the primary generators of buzz.
And the record industry is paying attention: These digital influencers sometimes receive review copies ahead of major authorities like the New York Times.
So, instead of the huge, top-down systems that once supported a strict hierarchy, today small agents, like start-ups and freelancers, have become increasingly powerful.
Want to see all full key ideas from A World Gone Social?
Key ideas in A World Gone Social
More knowledge in less time
Read or listen
Get the key ideas from nonfiction bestsellers in minutes, not hours.
Find your next read
Get book lists curated by experts and personalized recommendations.
Shortcasts New
We’ve teamed up with podcast creators to bring you key insights from podcasts.
What is A World Gone Social about?
Social media isn’t a temporary fad – it’s changing business culture in a big way. A World Gone Social explains why it’s important for companies to evolve their own social media tactics, and includes helpful tips for business owners who want to embrace new technologies and build them into their gameplay.
A World Gone Social Review
A World Gone Social (2014) explores the impact of social media on today's business landscape and offers valuable insights on how to succeed in the digital age. Here's why this book is worth reading:
- It provides a comprehensive analysis of the opportunities and challenges brought by social media, equipping readers with practical strategies for success in a rapidly changing world.
- Backed by real-world examples and case studies, it demonstrates the power of social media in driving business growth and transforming traditional marketing practices.
- With its fascinating exploration of the ways social media has revolutionized communication and business interaction, it will keep readers engaged and interested throughout.
Best quote from A World Gone Social
You only need a Robin Hood-style just cause, a heartbreaking moment, or a moral outrage – and you are on your way.
—Ted Coiné and Mark Babbit
Who should read A World Gone Social?
- Business owners who are looking for new ways to engage with customers
- Anyone who’s interested in the way technology has changed business culture
- Anyone who’s thinking about starting their own company
Categories with A World Gone Social
Book summaries like A World Gone Social
People ❤️ Blinkist
Sven O.
It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.
Thi Viet Quynh N.
Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.
Jonathan A.
Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.
Renee D.
Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.
People also liked these summaries
4.7 Stars
Average ratings on iOS and Google Play
33 Million
Downloads on all platforms
10+ years
Experience igniting personal growth
A World Gone Social FAQs
What is the main message of A World Gone Social?
The main message of A World Gone Social is that in today's interconnected world, successful businesses must embrace the power of social media and create a culture of collaboration.
How long does it take to read A World Gone Social?
The reading time for A World Gone Social varies, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.
Is A World Gone Social a good book? Is it worth reading?
A World Gone Social is a valuable read for understanding the importance of social media in business. It provides insights and practical strategies for staying relevant in the digital age.
Who is the author of A World Gone Social?
The authors of A World Gone Social are Ted Coiné and Mark Babbit.
What to read after A World Gone Social?
If you're wondering what to read next after A World Gone Social, here are some recommendations we suggest:
- Critical Thinking by Richard Paul
- The Energy of Belonging by Wendy Gates Corbett
- The Shortest History of Economics by Andrew Leigh
- The Art of Encouragement by Jordan Montgomery
- Unstoppable Brain by Kyra Bobinet
- Emotional Intelligence by Daniel Goleman
- The Magic of Thinking Big by David J. Schwartz
- Psychological Types by Carl Jung
- Tribes by Seth Godin
- Off the Clock by Laura Vanderkam