A World Gone Social Book Summary - A World Gone Social Book explained in key points
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A World Gone Social summary

Ted Coiné and Mark Babbit

How Companies Must Adapt to Survive

4.4 (14 ratings)
20 mins

Brief summary

"A World Gone Social" by Ted Coiné and Mark Babbit explores how social media has transformed businesses and employment, and provides guidance on how to adapt to this new reality. It emphasizes the importance of building strong relationships and engaging with customers and employees in the digital age.

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    A World Gone Social
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    In the age of social media, the human side of business has become extremely important.

    Many still believe that social media is a passing fad, and that popular platforms like Facebook and Twitter will one day simply go away. But these people are dead wrong.

    Social media is not only changing the way we live, it’s also profoundly altering the way companies operate by forcing business to prioritize the human side – not just the bottom line.

    Here’s one way that’s happening: Social media has produced a strong incentive for companies to create appealing working environments in order to attract top talent.

    This wasn’t so important prior to social media, when jobseekers relied on recruiters and HR teams to form an impression of a company. But now, candidates can use websites to consult current and former employees, to find out what working at the company is really like.

    Ten years ago, if you were unsatisfied with your job, there was little recourse. Today, however, you can share your experiences online, thus influencing new applicants and potentially limiting your company’s ability to attract top talent.

    But social media hasn’t only changed the way companies operate internally, it’s also created a huge shift in the way products are marketed to the public. Today’s marketers are increasingly transferring emphasis to the human side of their products, as well as focusing on how to reach targeted groups of consumers.

    Rolling Stone was once the dominant authority in pop music – but that’s all changed. Today, bloggers and digital influencers are the primary generators of buzz.

    And the record industry is paying attention: These digital influencers sometimes receive review copies ahead of major authorities like the New York Times.

    So, instead of the huge, top-down systems that once supported a strict hierarchy, today small agents, like start-ups and freelancers, have become increasingly powerful.

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    What is A World Gone Social about?

    Social media isn’t a temporary fad – it’s changing business culture in a big way. A World Gone Social explains why it’s important for companies to evolve their own social media tactics, and includes helpful tips for business owners who want to embrace new technologies and build them into their gameplay.

    A World Gone Social Review

    A World Gone Social (2014) explores the impact of social media on today's business landscape and offers valuable insights on how to succeed in the digital age. Here's why this book is worth reading:

    • It provides a comprehensive analysis of the opportunities and challenges brought by social media, equipping readers with practical strategies for success in a rapidly changing world.
    • Backed by real-world examples and case studies, it demonstrates the power of social media in driving business growth and transforming traditional marketing practices.
    • With its fascinating exploration of the ways social media has revolutionized communication and business interaction, it will keep readers engaged and interested throughout.

    Best quote from A World Gone Social

    You only need a Robin Hood-style just cause, a heartbreaking moment, or a moral outrage – and you are on your way.

    —Ted Coiné and Mark Babbit
    example alt text

    Who should read A World Gone Social?

    • Business owners who are looking for new ways to engage with customers
    • Anyone who’s interested in the way technology has changed business culture
    • Anyone who’s thinking about starting their own company

    About the Author

    Ted Coiné is a blogger and author who writes about leadership and change. He specializes in social media, and has just been named a Forbes Top Ten Social Media Power Influencer.

    Mark Babbitt is founder of YouTern, a career-building platform for recent graduates and young people. Mashable named it one of the top five web communities for people starting out in the workplace.

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    A World Gone Social FAQs 

    What is the main message of A World Gone Social?

    The main message of A World Gone Social is that in today's interconnected world, successful businesses must embrace the power of social media and create a culture of collaboration.

    How long does it take to read A World Gone Social?

    The reading time for A World Gone Social varies, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.

    Is A World Gone Social a good book? Is it worth reading?

    A World Gone Social is a valuable read for understanding the importance of social media in business. It provides insights and practical strategies for staying relevant in the digital age.

    Who is the author of A World Gone Social?

    The authors of A World Gone Social are Ted Coiné and Mark Babbit.

    What to read after A World Gone Social?

    If you're wondering what to read next after A World Gone Social, here are some recommendations we suggest:
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    • Think and Grow Rich by Napoleon Hill
    • The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
    • Living in Flow by Sky Nelson-Isaacs
    • Million Dollar Consulting by Alan Weiss
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