Curate This! Buchzusammenfassung - das Wichtigste aus Curate This!

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Zusammenfassung von Curate This!

Name: Curate This!
Rating: 3.8 (23 reviews)
Author: Steven Rosenbaum

Steven Rosenbaum

The Hands-On How-To Guide to Content Curation

3.8 (23 Bewertungen)

12 Min.

Kurz zusammengefasst

Curate This! by Steven Rosenbaum is a guide to curating content. It offers practical tips to curate your own life, work and the world around you. Learn to be a skilled curator of ideas and inspiration.

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What’s in it for me? Become the go-to source for great content.

What’s the first thing that comes to mind when you hear “curator”? You might have imagined a museum director or a collector of renowned paintings or sculptures. But not many people know that YouTube, The Huffington Post or Blinkist are curators as well.

Regardless of whether we’re talking about the art world, the internet or books, curators are the people who sift through the incredible amount of content out in the world, selecting the most relevant and enticing bits – and preparing them for their audience to enjoy.

If that sounds like an attractive job description, these blinks will tell you exactly what to do. You’ll learn everything from helping your audience find you in the first place to keeping them coming back for more. And you’ll discover why these aren’t tasks you can easily delegate to a computer (though that might change someday).

In these blinks, you’ll also find out

how BuzzFeed manages to attract 150 million visitors every month;
how to keep your superb texts and prizeworthy new photos away from black holes; and
why you need to listen to make yourself heard.

Content curation requires a human touch.

The internet has grown to become an incredible resource, absolutely overflowing with information. Today, we can get the answer to any question we can think of through just a few clicks, right?

Well, it’s not always so simple. With so much information at our fingertips, it’s hard to cut through the unnecessary noise to find out what we really want to know.

In 2010, Google chairman Eric Smith revealed that five exabytes of information have been generated on the internet since 2003. That is a massive figure. After speaking at a conference that same year, however, Smith revealed that, as of 2010, the same amount of information is created every two days.

How can we possibly wade through this enormous sea of facts and figures to find the stuff we’re looking for? Well, machines have already been helping in this very pursuit for years. Techmeme and Mediagazer, for example, are two websites that automatically aggregate content.

This means that algorithms are used to snatch up headlines floating around the web to display on the site in order of popularity. New topics are moved to the top of the list when the algorithm reveals that they have become more popular than other topics.

But is it always best to read something simply because many others have read it? This doesn’t seem to leave much room for discovering new content. In these cases, we need something more powerful than a machine: the human mind.

The founder of Techmeme and Mediagazer, Gabriel Rivera, realized this himself, noting that readers weren’t just looking for what was popular online; rather, they were searching for what was truly newsworthy. Using machines to aggregate content is helpful up to a point. But to select, organize and present relevant content, we need a human curator.

A successful content curator does much more than reorganize content.

Think you’d make a good curator? Well, let’s put you to the test. To become a successful curator, there are five key abilities you’ll need.

First – and this might surprise you – a good content curator needs to be able to create good content, too. After all, if you’re merely organizing content, you’re nothing more than an information redistributor. The Huffington Post combines content curation and creation talent by supplementing the links and articles from the web that they round up with new, original articles and invitations for audience contribution as well.

BuzzFeed is a prime example of brilliant content curation.

Have you heard of BuzzFeed? Whether you’re a regular reader or have just seen the URL on your newsfeed from time to time, it’s worth taking a closer look at this social news and entertainment website. Why? Because it attracts a whopping 150 million visitors each month.

BuzzFeed is one of the most successful examples of content curation, and there are a few ingredients crucial to their success.

You can curate content in several ways.

Let’s take a closer look at the curation process itself. What strategies are available to content curators today? Well, there are several models that make for brilliant curation. The two main approaches are aggregation and distillation.

Aggregation is about gathering content about a certain topic and combining it in one easily accessible location. The BuzzFeed listicle is one example of how the aggregation model can be applied to create succinct, snappy content.

Avoid getting filtered out by giving your audience content they’ll truly appreciate.

Ever feel frustrated by the amount of spam that inevitably weasels its way into your inbox? You’re certainly not alone. The average internet user today is pickier than ever. Why? Because companies are pressuring us from every direction with digital marketing.

It seems that everyone is after your views on the internet these days. This only serves to distract us from the content that we’re really looking for. In order to cut through the noise, users have been forced to become more and more selective – and new online services have even stepped in to help.

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Worum geht es in Curate This!?

Curate This! (2014) reveals the different ways content curation is used today, why humans make the best curators and how you can use content to expand your audience.

Bestes Zitat aus Curate This!

BuzzFeed has rocketed into the stratosphere of social, information-sharing content.

—Steven Rosenbaum

Wer Curate This! lesen sollte

Avid online readers interested in the secrets of content creation
Marketers wondering about how content creation relates to artificial intelligence
Bloggers searching for the right recipe to attract a greater audience

Über den Autor

Steven Rosenbaum is an entrepreneur, author and content curator. He’s the founder of MTV News Unfiltered and a frequent speaker on media channels worldwide, including the BBC and TED Talks. Rosenbaum is also the author of the 2011 book Curation Nation, which focuses on how to curate in a world where consumers are themselves content creators.

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