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Fusion
How Integrating Brand and Culture Powers the World’s Greatest Companies
Fusion (2018) advises businesses to bring together two corporate realms that are often regarded as separate: brand and culture. If fused into one, these two areas can create a new and powerful driving force in any business.
- Managers, business experts and consultants
- Branding and human-resources employees
- Leaders curious to know how strong culture can propel a business to new heights
Denise Lee Yohn, a brand-building and brand-leadership expert, is a business consultant, keynote speaker and influential business author. A regular contributor to Harvard Business Review and Forbes, she is also the author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest.
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