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Business Model Generation

A Handbook for Visionaries, Game Changers, and Challengers

By Alexander Osterwalder & Yves Pigneur
13-minute read
Audio available
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder & Yves Pigneur

Business Model Generation (2010) is a comprehensive guide to building innovative business models. From empathizing and connecting with customers to finding inspiration for products and learning from some of today’s most game-changing platforms, these blinks will help you kick-start your business thinking.

  • Aspiring entrepreneurs
  • Business people seeking an introduction to business models
  • Readers curious about the core elements of businesses

Alexander Osterwalder is a co-founder of Strategyzer, an SaaS solution for business model generation. He offers online courses on creating innovative business models.

Yves Pigneur is a computer scientist from Belgium. He has taught management information systems at the University of Lausanne, the National University of Singapore and at HEC Montreal.

Osterwalder and Yves also co-authored Value Proposition Design and Business Model You.

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