Writing That Works (1981) is the definitive guide to business writing. These blinks are full of advice on how to write clear, compelling and succinct business communications, covering everything from quarterly reports to presentations, emails and even resumes.
Kenneth Roman and Joel Raphaelson are former executives of the advertising and PR agency Ogilvy & Mather. Roman served as the company’s CEO, while Raphaelson was Executive Creative Director.
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