The Gen Z Effect Book Summary - The Gen Z Effect Book explained in key points
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The Gen Z Effect summary

Thomas Koulopoulus and Dan Keldsen

The Six Forces Shaping the Future of Business

4.3 (38 ratings)
17 mins
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    The Gen Z Effect
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    Generational differences have shaped our world and our workplaces.

    We had the baby boomers and Generation X. So what’s next? A generation truly unlike anything that came before it: Generation Z. But before diving into what today’s kids mean for our future, let’s take a closer look at how generations have shaped our recent history.

    Every generation has its own character, defined by the conditions they faced growing up. While a young person coming of age in the 1940s faced the terrors of the Second World War, the following generation – the Boomers – grew up in a society that strove for peace. Some issues, such as terrorism and economic crisis, may bridge generations.

    Yet until now, generational differences have created well-known divides between demographics. And it’s not just a matter of you disagreeing with your parents. Research by the authors reveals that innovative thinking in companies is often hindered by the tension between old and new.

    However, workplaces that are divided by generational differences simply won’t survive in the years to come. Why? Because the next generation is a different one altogether, with six driving forces that give it the potential to reach incredible success – if we can learn to adapt.

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    What is The Gen Z Effect about?

    The Gen Z Effect (2014) shines a light on the changes that we face in a hyperconnected world, both as individuals and in business. By embracing the mind-set and innovations of Generation Z, we can manage these changes and unite to create a brighter future for a world that no longer divides itself into generations.

    Best quote from The Gen Z Effect

    We are all – if we care to be – builders of the future.

    —Thomas Koulopoulus and Dan Keldsen
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    Who should read The Gen Z Effect?

    • Companies looking to lead their market in a hyperconnected world
    • Managers who want to learn more about which future technologies will boost their teams‘ productivity
    • Those interested in the employment and education opportunities that Generation Z will bring

    About the Author

    Thomas Koulopoulus is the founder of the Delphi Group. InformationWeek called him one of the most influential information management consultants and has written nine books about major shifts in social media, business and technology.

    Dan Keldsen is a senior business strategist at NFP Health with more than 20 years of working experience as consultant, technologist and analyst. He co-led groundbreaking research on attitudinal differences between baby boomers and millennials and was noted as one of the Most Influential Enterprise 2.0 Writers of 2009 by SeekOmega.

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