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The Gen Z Effect summary

Thomas Koulopoulus and Dan Keldsen

The Six Forces Shaping the Future of Business

4.3 (41 ratings)
17 mins

Brief summary

The Gen Z Effect by Thomas Koulopoulus and Dan Keldsen explores the unique characteristics and behaviors of Generation Z and how they are changing the world. It offers insights for businesses and individuals to adapt to this new generation.

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    The Gen Z Effect
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    Generational differences have shaped our world and our workplaces.

    We had the baby boomers and Generation X. So what’s next? A generation truly unlike anything that came before it: Generation Z. But before diving into what today’s kids mean for our future, let’s take a closer look at how generations have shaped our recent history.

    Every generation has its own character, defined by the conditions they faced growing up. While a young person coming of age in the 1940s faced the terrors of the Second World War, the following generation – the Boomers – grew up in a society that strove for peace. Some issues, such as terrorism and economic crisis, may bridge generations.

    Yet until now, generational differences have created well-known divides between demographics. And it’s not just a matter of you disagreeing with your parents. Research by the authors reveals that innovative thinking in companies is often hindered by the tension between old and new.

    However, workplaces that are divided by generational differences simply won’t survive in the years to come. Why? Because the next generation is a different one altogether, with six driving forces that give it the potential to reach incredible success – if we can learn to adapt.

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    Key ideas in The Gen Z Effect

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    What is The Gen Z Effect about?

    The Gen Z Effect (2014) shines a light on the changes that we face in a hyperconnected world, both as individuals and in business. By embracing the mind-set and innovations of Generation Z, we can manage these changes and unite to create a brighter future for a world that no longer divides itself into generations.

    The Gen Z Effect Review

    The Gen Z Effect (2014) explores the profound influence of the Generation Z mindset on the future of business, technology, and society at large. Here are three reasons why this book is worth reading:

    • Offers insightful observations and research on the emerging Gen Z population, helping readers understand their unique traits and behaviors.
    • Explores compelling case studies and success stories of organizations that effectively tap into Gen Z's potential, inspiring readers with innovative ideas for growth.
    • Highlights the importance of collaboration between generations in order to leverage the Gen Z Effect, offering practical strategies for businesses and individuals alike.

    Best quote from The Gen Z Effect

    We are all – if we care to be – builders of the future.

    —Thomas Koulopoulus and Dan Keldsen
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    Who should read The Gen Z Effect?

    • Companies looking to lead their market in a hyperconnected world
    • Managers who want to learn more about which future technologies will boost their teams‘ productivity
    • Those interested in the employment and education opportunities that Generation Z will bring

    About the Author

    Thomas Koulopoulus is the founder of the Delphi Group. InformationWeek called him one of the most influential information management consultants and has written nine books about major shifts in social media, business and technology.

    Dan Keldsen is a senior business strategist at NFP Health with more than 20 years of working experience as consultant, technologist and analyst. He co-led groundbreaking research on attitudinal differences between baby boomers and millennials and was noted as one of the Most Influential Enterprise 2.0 Writers of 2009 by SeekOmega.

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    The Gen Z Effect FAQs 

    What is the main message of The Gen Z Effect?

    The Gen Z Effect explores the impact of the next generation on business and society.

    How long does it take to read The Gen Z Effect?

    The reading time for The Gen Z Effect varies, but the Blinkist summary can be read in just a few minutes.

    Is The Gen Z Effect a good book? Is it worth reading?

    The Gen Z Effect is a thought-provoking book that provides insights into the future of business and technology.

    Who is the author of The Gen Z Effect?

    The authors of The Gen Z Effect are Thomas Koulopoulus and Dan Keldsen.

    What to read after The Gen Z Effect?

    If you're wondering what to read next after The Gen Z Effect, here are some recommendations we suggest:
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