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Future Fit

How to Stay Relevant and Competitive in the Future of Work

By Andrea Clarke
15-minute read
Audio available
Future Fit by Andrea Clarke

Future Fit (2019) is a guide to remaining relevant and employable in the future. As technological change and new employment models shape the workplace in often unpredictable ways, we risk being left behind if we don’t keep up. This book provides key insights into what the employees and leaders of the future must do to stay ahead.

  • Those keen to prepare themselves for the future
  • CEOs and leaders looking for a head start
  • Anyone interested in tech, business, and science

Andrea Clarke is a former TV news reporter and Washington, D.C., correspondent, who covered major news events for Al Jazeera English, the Pentagon Channel, and the Seven Network, before working on humanitarian aid programs to rebuild Iraq, Afghanistan, and Georgia. Later, she led the communication campaign for the Save Darfur advocacy movement. She lives in Sydney, Australia.

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Future Fit

How to Stay Relevant and Competitive in the Future of Work

By Andrea Clarke
  • Read in 15 minutes
  • Audio & text available
  • Contains 9 key ideas
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Future Fit by Andrea Clarke
Synopsis

Future Fit (2019) is a guide to remaining relevant and employable in the future. As technological change and new employment models shape the workplace in often unpredictable ways, we risk being left behind if we don’t keep up. This book provides key insights into what the employees and leaders of the future must do to stay ahead.

Key idea 1 of 9

To get ahead in the future, you’ll need to work on your personal brand.

Whether you like it or not, you have a “personal brand.”

But what is that exactly? Well, it’s the whole picture – from your style of doing things, your values and interests, to how you make people feel when they’re around you.

On the face of it, that’s nothing new. What is new, though, is how important your personal brand will become in the future, as you attempt to climb the career ladder.

So, the key message here is: To get ahead in the future, you’ll need to work on your personal brand.

Things are changing rapidly. Because of technological advances and flexible work arrangements, you have less face-to-face contact with the people who could hire or promote you. So, you’ll need to go above and beyond what’s typically required to catch an employer’s eye. Only those with distinctive personal brands and reputations will stand out above the rest.

In fact, your personal brand will have to define you quickly and effectively, in the same way that a consumer brand does a product. In the future, it’s likely that managers will view a consumer brand and personal brand as pretty much the same thing. The same questions will apply to both: Can they be trusted? Are they offering a valuable product? What makes them different?Do they have the ability to influence?

Naturally, this means you’ll really have to outline what makes you distinctive. To do this, you’ll first need to delve deeper into who you are and why you do what you do. From an employer’s point of view, there is nothing more powerful and attractive than a person who is completely certain about their career and life purpose.

Put yourself in their shoes. Who would you prefer to hire? Someone with just a list of college grades and miscellaneous jobs on their CV, or someone who has already carved out a distinctive niche for themselves and knows exactly what they want from a role? It’ll be the latter person every time. They’re likely to bring real purposefulness and drive, while everyone else is an unknown quantity.

What’s more, when you’re certain about why you’re attracted to your particular career, you’ll be able to communicate it authentically and with real power. You won’t need to pretend. Like a great consumer brand, everything about you will make sense.

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