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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
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UX Strategy summary
Jaime Levy
How to Devise Innovative Digital Products That People Want
15 mins
Brief summary
UX Strategy by Jaime Levy is a practical guide to designing user-centric products that meet both user needs and business goals. With a focus on successful UX strategies and frameworks, this book provides tools and techniques for creating winning UX designs.
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UX Strategy
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Key idea 1 of 6
Successful start-ups are built at the convergence of good business strategy and UX design.
Imagine a tiny start-up with an awesome aspiration: they want to build a platform to connect reputable drug rehabilitation centers with addicts in need of treatment.
To realize their dream, they make a database of facilities with empty beds, prioritizing those of higher quality, and make a website as well as an app for future users. Despite following this solid plan, however, nobody signs up.
The company has a sneaking suspicion that their failure might have to do with their UX design and begins redesigning the look and feel of their app. But their work avails them nothing; people still aren’t interested.
So what’s going on? Well, the UX design is a part of the problem, but the real issue is that it isn’t in sync with their business strategy.
This is where UX strategy comes in. UX strategy requires that you take a big-picture view and consider whether your user experience fits your overall business plan. The first question here is whether the product you’re offering is actually desirable to your users.
That’s why, rather than assuming that your future users will want what you’re selling, it’s important to gather evidence of a demand way before you even get to your UX.
After all, it might make more sense to revamp your business strategy and reconsider the products and services you’ll be selling to users before considering their experience of your app. In other words, you should begin with your business strategy and then design a UX that fits it.
But how?
By following the straightforward plan laid out in the next blinks, you’ll learn how to break down UX strategy into its four central elements: business strategy, value innovation, validated user research and state of the art design.
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What is UX Strategy about?
UX Strategy (2015) is your guide to integrating business strategy and user experience design. These blinks lay out a concrete path to develop a product and business strategy, as well as product experience that will captivate users, capture market share and catapult your start-up to success.
UX Strategy Review
UX Strategy by Jaime Levy (2015) is a comprehensive guide to creating successful user experiences that are essential in today's digital world. Here's why this book is worth reading:
- It provides clear, actionable steps to develop a winning UX strategy, making it a valuable resource for designers, product managers, and business leaders.
- Backed by real-world examples and case studies, the book offers practical insights into conducting user research and creating user-centric designs.
- Levy's expertise and storytelling keeps the reader engaged throughout, making it an enjoyable read for those looking to enhance their UX skills.
Who should read UX Strategy?
- Entrepreneurs and product managers
- UX, interaction and UI designers
- Anybody interested in closing the gap between business strategy and UX design
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UX Strategy FAQs
What is the main message of UX Strategy?
The main message of UX Strategy is the importance of aligning your business strategy with user experience to create successful digital products.
How long does it take to read UX Strategy?
The reading time for UX Strategy varies depending on the reader's speed, but it typically takes several hours. However, the Blinkist summary can be read in just 15 minutes.
Is UX Strategy a good book? Is it worth reading?
UX Strategy is a valuable read for anyone involved in digital product development. It provides practical insights and strategies to improve user experience and business success.
Who is the author of UX Strategy?
The author of UX Strategy is Jaime Levy.
What to read after UX Strategy?
If you're wondering what to read next after UX Strategy, here are some recommendations we suggest:
- User Research by Stephanie Marsh
- Lean UX by Jeff Gothelf
- UX for Lean Startups by Laura Klein
- Laws of UX by Jon Yablonski
- 100 Things Every Designer Needs to Know About People by Susan M. Weinschenk
- Think Like a UX Researcher by David Travis
- This is Service Design Thinking by Marc Stickdorn and Jakob Schneider
- Measure What Matters by John Doerr
- Brag Better by Meredith Fineman
- 5 Levels of Leadership by John C. Maxwell
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