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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
How to Devise Innovative Digital Products That People Want
Imagine a tiny start-up with an awesome aspiration: they want to build a platform to connect reputable drug rehabilitation centers with addicts in need of treatment.
To realize their dream, they make a database of facilities with empty beds, prioritizing those of higher quality, and make a website as well as an app for future users. Despite following this solid plan, however, nobody signs up.
The company has a sneaking suspicion that their failure might have to do with their UX design and begins redesigning the look and feel of their app. But their work avails them nothing; people still aren’t interested.
So what’s going on? Well, the UX design is a part of the problem, but the real issue is that it isn’t in sync with their business strategy.
This is where UX strategy comes in. UX strategy requires that you take a big-picture view and consider whether your user experience fits your overall business plan. The first question here is whether the product you’re offering is actually desirable to your users.
That’s why, rather than assuming that your future users will want what you’re selling, it’s important to gather evidence of a demand way before you even get to your UX.
After all, it might make more sense to revamp your business strategy and reconsider the products and services you’ll be selling to users before considering their experience of your app. In other words, you should begin with your business strategy and then design a UX that fits it.
But how?
By following the straightforward plan laid out in the next blinks, you’ll learn how to break down UX strategy into its four central elements: business strategy, value innovation, validated user research and state of the art design.
UX Strategy (2015) is your guide to integrating business strategy and user experience design. These blinks lay out a concrete path to develop a product and business strategy, as well as product experience that will captivate users, capture market share and catapult your start-up to success.
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Try Blinkist to get the key ideas from 5,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Start your free trialBlink 3 of 8 - The 5 AM Club
by Robin Sharma