Powerful ideas from top nonfiction
Try Blinkist to get the key ideas from 7,000+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Start your free trial
Blink 3 of 8 - The 5 AM Club
by Robin Sharma
Listen to the Intro
UX Strategy summary
Jaime Levy
How to Devise Innovative Digital Products That People Want
15 mins
Brief summary
UX Strategy by Jaime Levy is a practical guide to designing user-centric products that meet both user needs and business goals. With a focus on successful UX strategies and frameworks, this book provides tools and techniques for creating winning UX designs.
Table of Contents
UX Strategy
Summary of 6 key ideas
Audio & text in the Blinkist app
Key idea 1 of 6
Successful start-ups are built at the convergence of good business strategy and UX design.
Imagine a tiny start-up with an awesome aspiration: they want to build a platform to connect reputable drug rehabilitation centers with addicts in need of treatment.
To realize their dream, they make a database of facilities with empty beds, prioritizing those of higher quality, and make a website as well as an app for future users. Despite following this solid plan, however, nobody signs up.
The company has a sneaking suspicion that their failure might have to do with their UX design and begins redesigning the look and feel of their app. But their work avails them nothing; people still aren’t interested.
So what’s going on? Well, the UX design is a part of the problem, but the real issue is that it isn’t in sync with their business strategy.
This is where UX strategy comes in. UX strategy requires that you take a big-picture view and consider whether your user experience fits your overall business plan. The first question here is whether the product you’re offering is actually desirable to your users.
That’s why, rather than assuming that your future users will want what you’re selling, it’s important to gather evidence of a demand way before you even get to your UX.
After all, it might make more sense to revamp your business strategy and reconsider the products and services you’ll be selling to users before considering their experience of your app. In other words, you should begin with your business strategy and then design a UX that fits it.
But how?
By following the straightforward plan laid out in the next blinks, you’ll learn how to break down UX strategy into its four central elements: business strategy, value innovation, validated user research and state of the art design.
Want to see all full key ideas from UX Strategy?
Key ideas in UX Strategy
More knowledge in less time
Read or listen
Get the key ideas from nonfiction bestsellers in minutes, not hours.
Find your next read
Get book lists curated by experts and personalized recommendations.
Shortcasts New
We’ve teamed up with podcast creators to bring you key insights from podcasts.
What is UX Strategy about?
UX Strategy (2015) is your guide to integrating business strategy and user experience design. These blinks lay out a concrete path to develop a product and business strategy, as well as product experience that will captivate users, capture market share and catapult your start-up to success.
Who should read UX Strategy?
- Entrepreneurs and product managers
- UX, interaction and UI designers
- Anybody interested in closing the gap between business strategy and UX design
Categories with UX Strategy
Book summaries like UX Strategy
People ❤️ Blinkist
Sven O.
It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.
Thi Viet Quynh N.
Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.
Jonathan A.
Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.
Renee D.
Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.
People also liked these summaries
4.7 Stars
Average ratings on iOS and Google Play
29 Million
Downloads on all platforms
10+ years
Experience igniting personal growth