Al Ries Books
Al Ries is a marketing professional and author. He founded a successful consulting firm and has written a number of bestselling books, such as The 22 Immutable Laws of Marketing and The Fall of Advertising and the Rise of PR.
What's Focus about?
Focus (1996) describes how corporations in America lose profits by focusing on growth. It explains what the leading management strategies of corporations are and why they are wrong. Additionally, it elaborates on what strategies corporations should adopt instead, and how they can focus their company for greater success.
Who should read Focus?
- Anyone managing a company that they want to perform better
- Anyone interested in why certain companies succeed and others fail
Positioning
What's Positioning about?
Positioning has become one of the most renowned, best-selling books about marketing strategies in the last few decades. It describes a revolutionary marketing concept developed by the authors in the 1970s after it became clear that classic advertising was no longer effective due to an increase in media and competition. Positioning focuses on how to position your product in the market to become an industry leader.
Who should read Positioning?
- Anyone who wants to read one of the most influential books on marketing
- Anyone who wants to create and market a product successfully
- Anyone interested in the function of modern advertising and how it’s portrayed to the customer
The 22 Immutable Laws of Marketing
What's The 22 Immutable Laws of Marketing about?
The 22 Immutable Laws of Marketing (1994) gives you the essential knowledge to build powerful marketing strategies. With practical, real-world examples, these blinks show you how to avoid common mistakes while ensuring your marketing push will stand fast against the toughest competition.
Who should read The 22 Immutable Laws of Marketing?
- People interested in marketing psychology
- CEOs, business managers and marketing executives
- Entrepreneurs looking to energize their marketing strategy
What's The 22 Immutable Laws of Branding about?
The 22 Immutable Laws of Branding (1998) is a practical, hands-on guide to the dos and don'ts of branding. Covering 22 memorable bite-sized nuggets of wisdom, these blinks provide an overview of the all-too-common mistakes made by marketers and showcases the tricks of the trade used by the most successful brands to assert their dominance in ultra-competitive markets.
Who should read The 22 Immutable Laws of Branding?
- Entrepreneurs looking for tips on positioning their brand
- Anyone who’s ever wondered how advertising works
- Anyone interested in communication and marketing