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Spin Sucks

Communication and Reputation Management in the Digital Age

By Gini Dietrich
16-minute read
Audio available
Spin Sucks: Communication and Reputation Management in the Digital Age by Gini Dietrich

Spin Sucks (2014) cuts through the out-dated marketing clichés and updates business communication for the social media age, where customer service blurs into brand messaging and every misstep is preserved for posterity. It teaches you how to maximize your SEO power and content marketing to reach – and retain – an audience for your product.

  • Business leaders who are curious about content marketing
  • PR professionals
  • Entrepreneurs who want to develop a social media and content marketing strategy

Gini Dietrich founded the marketing and communications firm, Arment Dietrich. She’s also the founder of Spin Sucks Pro, which provides advice to PR and marketing pros. Her clients include BASF, Bayer, Abbott and Sprint.

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