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by Robin Sharma
Communication and Reputation Management in the Digital Age
Spin Sucks by Gini Dietrich is a guidebook for modern PR, with honest advice on how to create effective and ethical marketing campaigns that build trust and credibility with consumers.
We exchange trillions of emails each year, watch billions of online videos weekly and create millions of blog posts on a daily basis. In short, there’s a massive amount of information online. And it keeps growing day by day, week by week. Which means that creating stand-out content is more important than ever before.
Look at it this way: if you want your content to rise above all the other media competing for people’s attention, you can’t deliver something your audience can get elsewhere on the web. Instead, you have to create something that delivers real value.
And that starts with the headline. Since it’s the first piece of content audiences encounter, it has to be special to persuade them to stick around.
As you can see, the details are important. But so is the big picture: if you want to market your content effectively, you need to have a broad strategy – a clear content vision.
One fantastic example of clear content vision comes from “Chicago Cabbie,” a Windy City taxi driver who created a Twitter account to facilitate easy cab reservations. As he became increasingly popular, he started adding additional services, sending customers calendar reminders of their reservations and posting interesting city tips when he wasn’t driving.
Part of his success can be attributed to his crystal-clear content vision: “Be a trusted resource about all things Chicago.” Focusing on that singular purpose gained him a lot of credibility: whether he was delivering traffic updates to locals or recommending restaurants to visitors, everyone benefited from his bite-sized Twitter content. And as a result, his business increased by 20 percent in the first year alone.
Spin Sucks (2014) cuts through the out-dated marketing clichés and updates business communication for the social media age, where customer service blurs into brand messaging and every misstep is preserved for posterity. It teaches you how to maximize your SEO power and content marketing to reach – and retain – an audience for your product.
Spin Sucks (2014) is a refreshing take on digital marketing, debunking conventional PR practices and providing actionable strategies to build a positive reputation online. Here's why this book is worth reading:
A good rule of thumb is: If you dont want to bookmark it and share it, no one else will, either.
It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.
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Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.
Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.
Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Start your free trialBlink 3 of 8 - The 5 AM Club
by Robin Sharma
What is the main message of Spin Sucks?
The main message of Spin Sucks is the importance of ethical communication and honesty in the world of PR and marketing.
How long does it take to read Spin Sucks?
The reading time for Spin Sucks varies depending on the reader's speed, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.
Is Spin Sucks a good book? Is it worth reading?
Spin Sucks is worth reading for its valuable insights into modern PR and marketing, offering practical tips for effective communication and brand reputation management.
Who is the author of Spin Sucks?
The author of Spin Sucks is Gini Dietrich.