Venture Deals Book Summary - Venture Deals Book explained in key points
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Venture Deals summary

Brad Feld and Jason Mendelson

Be Smarter than Your Lawyer and Venture Capitalist

4.1 (108 ratings)
21 mins

Brief summary

Venture Deals by Brad Feld and Jason Mendelson is a guide to the world of venture capital and startup financing. It offers valuable insights into negotiating term sheets and understanding the complex landscape of raising capital.

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    Venture Deals
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    Venture deals are the perfect form of finance for start-ups.

    Imagine that you’ve finally started putting your great business idea into action; you’ve founded your company and have a motivated team behind you. So what’s missing?

    Right, you need money to have your breakthrough. But money doesn’t grow on trees. Where on earth are you going to find it? Many start-ups look to venture capital to find the money they need for success.

    When entrepreneurs raise venture capital, they receive an influx of cash from an investor, called a venture capitalist (VC), in exchange for shares (and thus control) over the their companies.

    While venture capital is a fairly uncommon funding strategy, for innovative start-ups with risky ideas it can be the most effective:

    Start-ups lack the long operational history necessary to raise funds on credit, e.g., from a bank loan. Venture capital, in contrast, doesn’t require a company to be established, and therefore is perfect for start-ups.

    Even some of today’s largest, most successful companies had humble beginnings that were jump-started by venture capital. Google, for example, got its first venture capital injection of $100,000 in 2000, two years after its founding. One year later it attracted another $25 million investment.

    It was this huge investment that allowed Google to quickly expand to the point that it now has its own venture capital arm to invest in other new firms.

    However, venture capital becomes complicated when it involves different people with different goals. Because venture capital is often raised with several financing rounds, companies have an opportunity to get multiple cash injections, but it comes at a cost:

    It’s quite common for companies to be financed by multiple investors, which in turn means dealing with multiple shareholders, their interests and influence. Of course, they don’t all share the same goals.

    For example, one shareholder might want to make a quick buck, and thus push for risky strategies and then sell his shares, whereas others play it safe and push for long-term gains.

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    What is Venture Deals about?

    Venture Deals offers insider insights into the mechanisms that govern venture capital deals as well as tricks that will help you get the most out of negotiations with investors. It lays out the nuts and bolts of venture capital deals in a way that is both easily understood and will give you an edge at the negotiations table.

    Venture Deals Review

    Venture Deals (2012) by Brad Feld and Jason Mendelson is an essential read for anyone interested in understanding the world of venture capital and startup financing. Here are three reasons why this book stands out:

    • With its insider knowledge and expertise, it provides a comprehensive and practical guide to navigating the complexities of venture deals.
    • Real-world examples and case studies offer valuable insights into the negotiation process, helping readers gain a deeper understanding of the dynamics at play.
    • The authors' straightforward and honest approach makes the book relatable and engaging, ensuring that readers stay hooked from start to finish.

    Best quote from Venture Deals

    Fact: Between 3000 to 4000 companies are funded by venture capital each year in the US.

    —Brad Feld and Jason Mendelson
    example alt text

    Who should read Venture Deals?

    • First-time entrepreneurs who want to take their company to the next level
    • Experienced entrepreneurs who want to hone their negotiating skills
    • Anyone who needs financial resources to turn his or her great idea into a business

    About the Author

    Brad Feld and Jason Mendelson are early-stage investors and founders of the venture capital fund Foundry Group. Both have extensive experience with venture capital, and have made this experience accessible through stories and advice to other investors and entrepreneurs on their blog,


    © Brad Feld and Jason Mendelson: Venture Deals copyright 2013, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

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    Venture Deals FAQs 

    What is the main message of Venture Deals?

    The main message of Venture Deals is understanding the intricacies of venture capital and the negotiation process.

    How long does it take to read Venture Deals?

    The reading time for Venture Deals varies, but typically takes several hours. The Blinkist summary can be read in just 15 minutes.

    Is Venture Deals a good book? Is it worth reading?

    Venture Deals is worth reading for anyone interested in venture capital. It provides valuable insights and practical guidance for navigating deals.

    Who is the author of Venture Deals?

    Brad Feld and Jason Mendelson are the authors of Venture Deals.

    What to read after Venture Deals?

    If you're wondering what to read next after Venture Deals, here are some recommendations we suggest:
    • The Entrepreneurial Bible to Venture Capital by Andrew Romans
    • Secrets of Sand Hill Road by Scott Kupor
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    • What Every Angel Investor Wants You to Know by Brian S. Cohen and John Kador
    • The Hard Thing About Hard Things by Ben Horowitz
    • The Messy Middle by Scott Belsky
    • No Red Lights by Alan Patricof
    • Blue Ocean Strategy by W. Chan Kim
    • Influence by Robert B. Cialdini
    • American Prometheus by Kai Bird & Martin J Sherwin