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Start your free trialBlink 3 of 8 - The 5 AM Club
by Robin Sharma
How to Create Intrigue and Connect with Anyone
Got Your Attention? by Sam Horn is a guide on how to capture and maintain people's attention in the fast-paced world we live in. It provides practical advice on how to stand out in crowded markets and communicate effectively with others.
People today are impatient. As soon as you open your mouth, people in the audience have already made up their mind: about what kind of person you are and what you can do for them.
If you don’t give them something exciting to latch onto, they’ll tune out immediately, and start paying attention to the next act.
So how can you avoid this fate?
You need to pique your audience’s curiosity about your knowledge and what you have to offer.
Here is where Did You Know? questions play a key role. Offer your audience three important bits of information that they don’t know, but are eager to know.
It’s easy to do: just craft three, one-sentence Did You Know? questions to start your conversation. These questions might be about the problem you’ve set out to solve, the importance of your work, a dramatic shift in the field, or the unmet needs in the market that you’re filling.
Let’s say you’re talking about a book that addresses landing a job in today’s tough market. Your three questions might look like this:
Did you know that...80 percent of the 3.6 million jobs available in 2012 were never advertized?
Did you know that...on average, only 20 percent of job applicants actually get an interview?
Did you know that...in 2013, 53.6 percent of college graduates in the United States under 25 were jobless or underemployed?
Granted, making people curious is half the battle. Now you need to fuel their imagination to maintain their curiosity about your subject, and that means pitching a solution.
Let’s stay with the book example. Your solution for your talk might sound something like this:
Imagine that...once you read this book, you’ll stand a chance of finding 40 percent more openings for your dream job or boosting your chances of getting an interview by 30 percent!
This technique works, as when you phrase potential outcomes like this, you’re helping your audience actively think about what you’re saying.
Got Your Attention? (2015) is the ultimate guide to grabbing and holding the focus of distracted people in today’s fast-paced world. You’ll learn how to overcome the impatience and chronic distraction of your audience to make yourself a compelling, engaging speaker.
Got Your Attention? by Sam Horn (2015) is a thought-provoking book that explores the art of communicating and capturing attention in today's fast-paced world. Here are three reasons why this book is worth reading:
If what youre sharing doesnt have real-world relevance for them, why should they pay attention? Its simply not a high-enough priority.
It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.
Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.
Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.
Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.
Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Start your free trialBlink 3 of 8 - The 5 AM Club
by Robin Sharma
What is the main message of Got Your Attention??
The main message of Got Your Attention? is how to grab and hold people's attention in a distractible world.
How long does it take to read Got Your Attention??
The reading time for Got Your Attention? varies, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.
Is Got Your Attention? a good book? Is it worth reading?
Got Your Attention? is worth reading as it provides practical techniques to capture and captivate audiences.
Who is the author of Got Your Attention??
The author of Got Your Attention? is Sam Horn.