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Social Physics

How Good Ideas Spread: The Lessons from a New Science

By Alex Pentland
15-minute read
Social Physics: How Good Ideas Spread: The Lessons from a New Science by Alex Pentland

Social Physics offers a crash course in the new self-declared field of science. It asks questions about how we can best use the treasure troves of data available to companies and researchers today to better understand human interaction and social organization, and hopefully create a better society.

  • Anyone interested in social organization
  • Anyone who feels uneasy about sharing their personal data
  • Anyone who ever heard of Social Physics and wants to understand what it means

Alex Pentland is director of the MIT’s Human Dynamics Laboratory, and is a founding member of numerous start-ups, institutes and labs, including MIT’s Media laboratory. He has published many articles in various scientific magazines and has published one other book, Honest Signals.

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