Powershift Book Summary - Powershift Book explained in key points
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Powershift summary

Daymond John with Daniel Paisner

Transform Any Situation, Close Any Deal, and Achieve Any Outcome

4.3 (113 ratings)
17 mins

Brief summary

Powershift by Daymond John with Daniel Paisner is a motivational book about adapting to changes in today's world. It offers insights on how to identify and pursue opportunities, build resilient teams, and develop a mindset for success.

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    Powershift
    Summary of 6 key ideas

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    Key idea 1 of 6

    The most successful brands don’t sell products – they sell lifestyles.

    Here’s a basic fact: not all sweaters are alike. On the one hand, there’s the generic sweatshirt you can pick up just about anywhere. It’s basic, cheap, and functional. It’s the kind of thing you buy because you’ve forgotten to pack a sweater for your holiday. Who made it is pretty much irrelevant.

    Then there’s the sweatshirt you buy because you want exactly this model by this brand. It’s not just that these sweaters cost more, although they usually do – it’s that there’s more to them than the fabric. They stand for something. They fit your idea of yourself and express something about who you are.

    The key message in this blink is: The most successful brands don’t sell products – they sell lifestyles.

    Author Daymond John first made his name in the fashion industry by making clothing that allowed its wearers to do just this. But before we get to that, let’s take a closer look at the different kinds of clothing out there.

    The first type is represented by that generic sweatshirt. This category is unbranded and low-cost. Think of the basic T-shirts and pants you find in large supermarkets all over the world.

    Those supermarkets also stock a second category. These clothes cost a little more and are branded, albeit with the no-frills logo of the house label. Think about Costco’s Kirkland brand. You don’t buy jeans or socks because of this label, but it’s there all the same, setting them apart from their cheaper counterparts.

    If you always buy one brand of sneaker because it has better grip or padding, by contrast, you’re buying products from the third category. In this segment of the market, choices are driven by trust. When you buy from one brand, you know what you’re getting.

    The American clothing label Under Armour started out in this category. Initially known for its sports T-shirts, which wicked away perspiration more effectively than competitors’ shirts, it gradually expanded into leisurewear. At this point, Under Armour was selling more than products. Wearing the label’s clothes wasn’t just about achieving a specific outcome – it was a lifestyle.

    The key to this transition? Well, Under Armour practiced what it preached. It really did make the best sports shirts on the market and that built credibility. Eventually, people could use the brand’s sporty image to tell a story about who they were and what they stood for. As we’ll see in the next blink, this insight isn’t just about selling clothes – it’s also key to personal branding.

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    What is Powershift about?

    Powershift (2020) is a guide to setting yourself up for success. Drawing on author Daymond John’s experience as an entrepreneur in the clothing industry and show business, it provides a host of tips, tricks, and ideas that will help you expand your influence and win others over to your cause.

    Powershift Review

    Powershift (2020) is a book that explores the role of personal influence and adaptability in navigating today's rapidly changing world. Here's why this book is worth reading:

    • With insightful analysis and real-life stories, it sheds light on the importance of constantly evolving and embracing change.
    • Daymond John's experiences as an entrepreneur and investor offer practical lessons and strategies for thriving in any industry.
    • The book's emphasis on personal empowerment and taking control of one's destiny makes it an engaging and motivating read.

    Best quote from Powershift

    We wanted them to know we had their backs. We were doing them a solid, and when we needed them to do a solid for us, we werent coming at them cold.

    —Daymond John with Daniel Paisner
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    Who should read Powershift?

    • Entrepreneurs at the start of their journeys
    • Hustlers looking to build a reputation
    • Dealmakers struggling to create sustainable partnerships

    About the Author

    Daymond John is the founder and CEO of FUBU, a lifestyle brand that has racked up over $6 billion in global sales. A regular guest on ABC’s Shark Tank, he’s one of America’s most respected businessmen and consultants. John is the author of numerous bestsellers including The Power of Broke and Rise and Grind. He was also a Presidential Ambassador for Global Entrepreneurship, a position created by Barack Obama in 2014 to support young entrepreneurs.

    Daniel Paisner is a New York–based journalist and author best known for his collaborative work. He has published over 60 titles, including 14 New York Times best sellers, among them The Girl in the Green Sweater with Krystyna Chiger and Last Man Down with Richard Picciotto.

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    Powershift FAQs 

    What is the main message of Powershift?

    The main message of Powershift is how to adapt in a fast-changing world and take control of your own destiny.

    How long does it take to read Powershift?

    The reading time for Powershift varies, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.

    Is Powershift a good book? Is it worth reading?

    Powershift is a compelling read that offers practical advice on how to embrace change and succeed in today's evolving landscape.

    Who is the author of Powershift?

    The authors of Powershift are Daymond John and Daniel Paisner.