Powerful ideas from top nonfiction
Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Start your free trial
Blink 3 of 8 - The 5 AM Club
by Robin Sharma
Listen to the Intro
Strategy Rules summary
David B. Yoffie
Michael A. Cusumano
Five Timeless Lessons From Bill Gates, Andy Grove and Steve Jobs
19 mins
Brief summary
Strategy Rules by David B. Yoffie and Michael A. Cusumano is a book that explores the strategies used by successful tech companies, revealing the fundamental rules that underpin their success. It provides practical insights into strategy development and execution, and how to apply these lessons in your business.
Topics
Table of Contents
Strategy Rules
Summary of 7 key ideas
Audio & text in the Blinkist app
Key idea 1 of 7
Strategize by creating a vision, setting priorities and anticipating customer needs.
Wouldn’t it be great to know how top companies like Apple, Microsoft and Intel came to dominate their industries?
The answer is simple.
They all share a common key to success, vision. In short, they’re the best because they started with a clear picture of where they wanted to go.
But knowing where you want to go isn’t helpful if you can’t get there, as these companies knew. So after setting their visions, they developed the strategies to make them realities.
How?
Start realizing your vision by setting your priorities.
Take Gordon Moore, co-founder of Intel. In 1964, Moore predicted that computing power would double every 18–24 months. Andy Grove, Intel’s CEO, used this information to foresee an industry shift from a horizontal structure where companies built and sold complete systems to a vertical structure where they focused on smaller product groups to boost efficiency.
So Grove shifted the company’s priority from producing complete computers, including all hardware and software, to microprocessors – specific components – thereby leading to Intel’s dominance in the field.
But Moore’s discovery went beyond Intel. Bill Gates used his own interpretation of it to define Microsoft’s priorities.
Here’s how.
Gates realized that if computing power increased exponentially, it would eventually become virtually free. So, instead of selling hardware like processors that were sure to drop in value, Gates focused on software to fully take advantage of this computing power.
Priorities are essential to realizing your vision, but anticipating the needs of your customers is also crucial because it will help keep you on track.
For instance, in 1979, Steve Jobs visited Xerox’s research center and saw the first graphical user interface (GUI). Until this point, operating systems only responded to typed command lines, making them difficult to use. Jobs knew that in order to appeal to customers, personal computers needed to be more user-friendly, and seeing the future of computers in GUI technology, he used it to create an accessible user interface that made computers mainstream.
It’s clear that having a vision, setting priorities to realize it and anticipating your customers’ needs are all essential to guiding your company. But what are your goals as you move forward?
Want to see all full key ideas from Strategy Rules?
Key ideas in Strategy Rules
More knowledge in less time
Read or listen
Get the key ideas from nonfiction bestsellers in minutes, not hours.
Find your next read
Get book lists curated by experts and personalized recommendations.
Shortcasts New
We’ve teamed up with podcast creators to bring you key insights from podcasts.
What is Strategy Rules about?
Strategy Rules (2015) explores the business strategies and leadership styles of three hyper-successful tech CEOs: Bill Gates of Microsoft, Andy Grove of Intel and Steve Jobs of Apple. These blinks break down the strategic expertise necessary to build a competitive business and ensure long-term success.
Strategy Rules Review
Strategy Rules (2015) by David B. Yoffie and Michael A. Cusumano is a comprehensive exploration of strategy in the digital age. Here's why this book is worth reading:
- It offers practical insights and guidelines from two leading scholars in the field, providing readers with a valuable roadmap to navigate the complexities of the digital era.
- The book presents in-depth case studies of successful companies like Apple and Google, offering readers a behind-the-scenes look at their strategic decision-making processes.
- Written with clarity and expertise, it breaks down complex concepts into manageable, easy-to-understand explanations, ensuring readers can apply the strategies discussed to their own businesses.
Who should read Strategy Rules?
- Businesspeople who want to learn from the success of Microsoft, Intel and Apple
- CEOs looking for a strategic boost
- New entrepreneurs looking to develop a vision for their ideas
Categories with Strategy Rules
Book summaries like Strategy Rules
People ❤️ Blinkist
Sven O.
It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.
Thi Viet Quynh N.
Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.
Jonathan A.
Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.
Renee D.
Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.
People also liked these summaries
4.7 Stars
Average ratings on iOS and Google Play
35 Million
Downloads on all platforms
10+ years
Experience igniting personal growth
Strategy Rules FAQs
What is the main message of Strategy Rules?
The main message of Strategy Rules is to provide practical guidelines for developing effective strategies in the digital age.
How long does it take to read Strategy Rules?
The reading time for Strategy Rules varies depending on the reader's speed but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.
Is Strategy Rules a good book? Is it worth reading?
Strategy Rules is worth reading as it offers valuable insights into strategy development and implementation in the modern digital landscape.
Who is the author of Strategy Rules?
Strategy Rules is authored by David B. Yoffie and Michael A. Cusumano.
What to read after Strategy Rules?
If you're wondering what to read next after Strategy Rules, here are some recommendations we suggest:
- On Grand Strategy by John Lewis Gaddis
- Insanely Simple by Ken Segall
- Coffee Lunch Coffee by Alana Muller
- World Order by Henry Kissinger
- Myths of Strategy by Jérôme Barthélemy
- The Presentation Secrets of Steve Jobs by Carmine Gallo
- Good Strategy, Bad Strategy by Richard Rumelt
- Atomic Habits by James Clear
- 7 Powers by Hamilton Helmer
- Think and Grow Rich by Napoleon Hill