Founded After 40 Book Summary - Founded After 40 Book explained in key points
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Founded After 40 summary

Glenda Shawley

How to Start a Business When You Haven't Got Time to Waste

3.7 (107 ratings)
19 mins

Brief summary

'Founded After 40' by Glenda Shawley is a motivating guidebook for entrepreneurs who started their business later in life. It explores the benefits and challenges of launching a business after 40, providing valuable insights and tools to succeed on the journey.

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    Founded After 40
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    You’ll never have a thriving business until you understand why you’re in business. 

    In 1992, the author, business consultant Glenda Shawley, was making a decent income from freelancing, doing everything from helping people perfect their resumes to teaching and writing articles for trade magazines. But although Glenda was a freelancer, she hadn’t yet started her own business. Why was that? Well, it’s because she didn’t have a clear understanding of why she was doing things. 

    Like many of us, Glenda wanted to start her own business for a couple of simple reasons: she needed to provide for her family financially, and she also wanted more than just family activities in her life. While perfectly valid, this why wasn’t a good foundation for her business. 

    In addition to liking your products and your prices, customers will patronize your business rather than your competitors’ because they feel they share your why. Glenda wanted to provide for her family, but why would this matter to her potential customers, or inspire them to support her? 

    Consider a physiotherapist, for example, whose why is enabling her clients to live lives free of pain. It’s a motivation that her potential clients will share, and this shared goal will encourage them to see her over other physiotherapists motivated solely by profit. 

    The right why will also give you a clearer idea of which work to say yes to. With her concise and effective why in mind, our physiotherapist knows exactly which work suits her and which would be better off in the hands of someone else. That means that this will be clear to others, too, and those in her network, from health professionals to friends, will know exactly which clients they should send her way.

    Glenda, on the other hand, had no clear motivation beyond money, so she found herself taking on any work that paid well. This was exhausting – and confusing, too. People in her professional network struggled to understand exactly what it was that she did, and had little idea what sort of clients or work they should refer to her. Understanding this problem helped Glenda get specific, and her why is now to help individuals launch their own businesses. 

    To find the why that’s right for you, try to uncover what you’re passionate about, or what your unique strengths are. People often try to answer these questions alone, but it can also be helpful to get input from your friends and family; your core attributes are often such an integral part of you that you stop seeing them, but they usually stay visible to those who know you well. 

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    What is Founded After 40 about?

    Founded After 40 (2017) examines the opportunities and challenges that present themselves to the later-life entrepreneur. Packed with practical advice and illuminating examples, these blinks are an essential guide to starting a thriving business at any age. 

    Founded After 40 Review

    Founded After 40 (2021) by Glenda Shawley is a book that explores the journey of starting a successful business later in life. Here's why this book is worth reading:

    • It offers inspiring stories of individuals who found entrepreneurial success after the age of 40, proving that it's never too late to follow your passion.
    • With practical tips and advice on overcoming challenges and turning ideas into profitable ventures, this book provides valuable insights for aspiring entrepreneurs.
    • The author's authentic and relatable voice makes the book engaging and relatable, ensuring that it is definitely not boring.

    Who should read Founded After 40?

    • Mid-lifers seeking new horizons
    • New entrepreneurs looking for advice
    • Small-business owners wanting a fresh perspective

    About the Author

    Glenda Shawley has been a successful small-business owner for over two decades. As a fully accredited business advisor, Shawley specializes in helping new businesses get up and running, and has worked with a wide range of ventures, including web designers, alternative medicine therapists, and home-based solo entrepreneurs. 

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    Founded After 40 FAQs 

    What is the main message of Founded After 40?

    The main message of Founded After 40 is that age is not a barrier to starting a successful business.

    How long does it take to read Founded After 40?

    The reading time for Founded After 40 varies, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.

    Is Founded After 40 a good book? Is it worth reading?

    Founded After 40 is worth reading as it provides valuable insights and inspiration for entrepreneurs over 40.

    Who is the author of Founded After 40?

    The author of Founded After 40 is Glenda Shawley.

    What to read after Founded After 40?

    If you're wondering what to read next after Founded After 40, here are some recommendations we suggest:
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    • All It Takes Is a Goal by Jon Acuff
    • Indistractable by Nir Eyal