Joe Pulizzi Books
Joe Pulizzi is a content marketing strategist and speaker as well as founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America. He’s also a co-author of the books Get Content, Get Customers and Managing Content Marketing.
Epic Content Marketing
What's Epic Content Marketing about?
Epic Content Marketing (2014) offers you a step-by-step guide to mastering one of today’s most innovative approaches to product marketing. Knowing your audience and assembling a top-notch content team are just some of the key elements to achieving a successful content marketing strategy and getting ahead in a highly competitive market.
Who should read Epic Content Marketing?
- Entrepreneurs looking to efficiently market their ideas
- Companies wanting to become the trusted expert in their field
- Marketing executives seeking a new way of approaching their craft
Content Inc.
What's Content Inc. about?
Content, Inc. (2015) is a useful and practical guide on how to use content management to market your business, attract an audience and bring your ideas to the world. These blinks are packed with tips and tricks that will help you turn that audience into loyal subscribers and allow you to diversify your brand and move to the forefront of your industry.
Who should read Content Inc.?
- Entrepreneurs looking to start a business
- CEOs who want a more effective marketing strategy
- Anyone who wants to disseminate their ideas