Platform Book Summary - Platform Book explained in key points
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Platform summary

Michael Hyatt

How to Get Noticed in a Noisy World

3.5 (11 ratings)
15 mins
Table of Contents

    summarized in 8 key ideas

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    Key idea 1 of 8

    Create a wow product that people will be excited to use and share.

    What's the secret to creating a successful product? The answer can be elusive, but all successful products have one significant thing in common: they are compelling.

    What makes one product dull, and another one compelling? A compelling product is one that people will fall in love with and tell their friends about. To ensure people fall in love with it, it's important that no one in the creation process is satisfied with mere mediocrity. Instead, make sure all the creators, from the designers to the manufacturers, put their heart and soul into crafting the perfect product.

    This approach is part of what's led to Apple's widespread success. Apple focuses on developing only a few products at a time, to guarantee the designers focus on perfection. When the new iPhone was presented in 2007, Steve Jobs himself was entranced by it, and called it a “magical experience.”

    Once you have your compelling product, you need to add some wow to it. Customers should vividly remember the first time they use or see it. The wow feeling is usually associated with surprise or anticipation.

    Apple put a lot of effort into their product's design, so that customers feel excited just from looking at them. Customers are so enthralled that they start to anticipate what future Apple products will look like, generating a devoted customer base.

    Having a wow experience is the best way to ensure people will love your product. Aim for creating something that people can be excited about, and will want to share with their friends.

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    Key ideas in Platform

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    What is Platform about?

    The book offers detailed information on how to create compelling products, then establish an online platform to get visibility for them. These blinks will walk through the process the author, Michael Hyatt, went through to build a successful career, by mastering social media channels like Facebook and Twitter. This book will show you how you, too, can monetize your social media platform and even turn it into a career.

    Best quote from Platform

    Tribe-building is the new marketing.

    —Michael Hyatt
    example alt text

    Who should read Platform?

    • Anybody interested in social media
    • Anybody who wants to create a successful blog or website  
    • Anybody interested in building a social media platform to enhance his or her career

    About the Author

    Michael Hyatt is one of the top business bloggers in the world. His blog, which receives over 300,000 visitors a month, is ranked among the top 800 blogs in the world. He is the former CEO and current Chairman of Thomas Nelson Publishers, the seventh largest trade book publishing company in the US. He's also published several successful books and is an established motivational speaker.

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