Platform Book Summary - Platform Book explained in key points
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Platform summary

Michael Hyatt

How to Get Noticed in a Noisy World

3.6 (16 ratings)
15 mins

Brief summary

Platform by Michael Hyatt is a book on how to build your brand and grow your audience online. It provides practical steps for creating a clear message, building a strong platform, and expanding your reach through content creation and social media.

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    Key idea 1 of 8

    Create a wow product that people will be excited to use and share.

    What's the secret to creating a successful product? The answer can be elusive, but all successful products have one significant thing in common: they are compelling.

    What makes one product dull, and another one compelling? A compelling product is one that people will fall in love with and tell their friends about. To ensure people fall in love with it, it's important that no one in the creation process is satisfied with mere mediocrity. Instead, make sure all the creators, from the designers to the manufacturers, put their heart and soul into crafting the perfect product.

    This approach is part of what's led to Apple's widespread success. Apple focuses on developing only a few products at a time, to guarantee the designers focus on perfection. When the new iPhone was presented in 2007, Steve Jobs himself was entranced by it, and called it a “magical experience.”

    Once you have your compelling product, you need to add some wow to it. Customers should vividly remember the first time they use or see it. The wow feeling is usually associated with surprise or anticipation.

    Apple put a lot of effort into their product's design, so that customers feel excited just from looking at them. Customers are so enthralled that they start to anticipate what future Apple products will look like, generating a devoted customer base.

    Having a wow experience is the best way to ensure people will love your product. Aim for creating something that people can be excited about, and will want to share with their friends.

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    What is Platform about?

    The book offers detailed information on how to create compelling products, then establish an online platform to get visibility for them. These blinks will walk through the process the author, Michael Hyatt, went through to build a successful career, by mastering social media channels like Facebook and Twitter. This book will show you how you, too, can monetize your social media platform and even turn it into a career.

    Platform Review

    Platform (2012) by Michael Hyatt is a fantastic resource for anyone looking to build their online presence and grow their platform. Here's why this book is a must-read:

    • With its practical, actionable strategies, it provides readers with the tools they need to establish and expand their platform effectively.
    • Drawing from his own experiences as a successful CEO, Hyatt offers invaluable insights into building a personal brand and reaching a wider audience.
    • By emphasizing the importance of authenticity and relationship building, the book allows readers to develop genuine connections and foster a loyal following.

    Best quote from Platform

    Tribe-building is the new marketing.

    —Michael Hyatt
    example alt text

    Who should read Platform?

    • Anybody interested in social media
    • Anybody who wants to create a successful blog or website  
    • Anybody interested in building a social media platform to enhance his or her career

    About the Author

    Michael Hyatt is one of the top business bloggers in the world. His blog, which receives over 300,000 visitors a month, is ranked among the top 800 blogs in the world. He is the former CEO and current Chairman of Thomas Nelson Publishers, the seventh largest trade book publishing company in the US. He's also published several successful books and is an established motivational speaker.

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    Platform FAQs 

    What is the main message of Platform?

    The main message of Platform is the importance of building an online presence and using it to share your message or product with the world.

    How long does it take to read Platform?

    The reading time for Platform varies depending on the reader's speed. However, the Blinkist summary can be read in just 15 minutes.

    Is Platform a good book? Is it worth reading?

    Platform is worth reading as it provides valuable insights and practical advice for establishing and growing an online platform.

    Who is the author of Platform?

    Platform is written by Michael Hyatt.

    What to read after Platform?

    If you're wondering what to read next after Platform, here are some recommendations we suggest:
    • Start With Why (new version) by Simon Sinek
    • Influence by Robert B. Cialdini
    • Frames of Mind by Howard Gardner
    • 7 Strategies for Wealth & Happiness by Jim Rohn
    • Exactly What to Say by Phil M Jones
    • Your Brain at Work by David Rock
    • The Anxious Generation by Jonathan Haidt
    • Hooked by Nir Eyal
    • How to Make a Few Billion Dollars by Brad Jacobs
    • Becoming Supernatural by Joe Dispenza