Adam Morgan Books

Adam Morgan is a best-selling author and the founder of the renowned marketing consultancy eatbigfish, which helps clients build powerful marketing strategies.

 

© Adam Morgan: Eating The Big Fish copyright 2014, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

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1
 Books: Eating The Big Fish by Adam Morgan

Eating The Big Fish

Adam Morgan
How Challenger Brands Can Compete Against Brand Leaders
3.9 (26 ratings)
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What's Eating The Big Fish about?

Eating the Big Fish (2009) gives a strategic overview of how second- and third-tier brands can challenge industry leaders and climb to the upper echelons of the business world. These blinks are full of concrete advice to help emerging brands make a name for themselves in competitive markets.

Who should read Eating The Big Fish?

  • Business owners who want to excel in their industry
  • Marketing professionals
  • MBA students

2
 Books: The Angular Tutorial by Adam Morgan

What's The Angular Tutorial about?

The Angular Tutorial by Adam Morgan is a comprehensive guide to learning and mastering the Angular framework. Whether you're a beginner or an experienced developer, this book provides step-by-step instructions, real-world examples, and best practices to help you build dynamic and interactive web applications. From setting up your development environment to advanced topics such as routing, forms, and testing, this book covers everything you need to know about Angular.

Who should read The Angular Tutorial?

  • Aspiring front-end developers who want to learn Angular from scratch

  • Experienced developers who want to deepen their knowledge of Angular and stay up-to-date with best practices

  • Individuals looking to build real-world web applications using Angular and best practices