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Primary Greatness

The 12 Levers of Success

By Stephen Covey
16-minute read
Audio available
Primary Greatness: The 12 Levers of Success by Stephen Covey

Primary Greatness (2015) explains that anyone can live a fulfilling life. It’s as simple as prioritizing the things that are truly important. Instead of trying to appear successful by accumulating status, fame and money, you should focus on finding true success by developing your inner character – a task that the 12 levers of success make simple.

  • People curious about what constitutes success
  • Self-improvers interested in character development
  • Those seeking a meaningful life

Stephen Covey is the author of the internationally best-selling book The 7 Habits of Highly Effective People, which has sold over 25 million copies. Because of his work toward developing business and education, he was recognized as one of Time magazine’s 25 most influential Americans.

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