Don’t Buy It (2012) explores the ways language influences our understanding of complex issues. Anat Shenker-Osorio brings her research and expertise to bear on a question that plagues progressives: why do conservatives always win economic debates in the United States, despite the deep inequality and structural injustice epitomized by the financial crash and the Great Recession? These blinks answer this question by analyzing the language employed on either side of the political spectrum.