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by Robin Sharma
How Images of Beauty Are Used Against Women
The Beauty Myth by Naomi Wolf examines how the pressure of unattainable beauty standards affects women. It explores how the beauty industry profits from women's insecurities and encourages us to focus on appearance instead of our own potential.
The women’s rights movement has made significant progress in the past few decades. But even though women have gained legal and reproductive rights, as well as more freedom to pursue higher education and enter previously male-dominated professions, there has also been some backlash.
As women have made legal and economic strides over the past 50 years, we’ve also seen an increase in detrimental portrayals of female beauty. These images are being used with growing efficiency to work against the progress women have made, creating what is known as a beauty myth.
The beauty myth claims that there is an elusive quality called “beauty” – a quality that women should do everything in their power to pursue, achieve and maintain.
The myth enforces certain views. For instance, that beauty is an inherently good and beneficial quality and that, without it, women are worthless and invisible.
Consider women who are at the top of their professions. Even with all their achievements and success, the pressure to look good doesn’t cease. If anything, women with more power and status are scrutinized more and the pressure to look beautiful only gets worse.
The beauty myth is the final mechanism of cultural ideology with the power to control women, women who have otherwise been liberated to freely pursue their desires.
Before the Industrial Revolution, the social value of women was measured largely by their work within the domestic sphere. Their lives took shape around attributes like work aptitude, physical strength and fertility – not beauty.
With industrialization came increasing freedom for women. To maintain the patriarchy, a new, subtler and more deceptive method for undermining women’s freedom and power was needed.
This is what the beauty myth does: it keeps women trapped, self-destructively competing with themselves and each other. And since images and standards of beauty change, the identity of women is constantly vulnerable and in need of external validation.
In the next blink, we’ll see how this myth plays out in the workplace.
The Beauty Myth (1991) will help you understand the anxiety that surrounds women, and the cult of beauty that dominates our society today. It identifies the patriarchal and economic forces that shape the unfair expectations and norms that women face. Learn how we can be better equipped to build a less biased future.
The Beauty Myth (1990) by Naomi Wolf is a thought-provoking expose on how society's obsession with beauty affects women's lives. Here's why this book is worth reading:
All women are Bunnies. - Gloria Steinem, American feminist, journalist and activist
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Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Start your free trialBlink 3 of 8 - The 5 AM Club
by Robin Sharma
What is the main message of The Beauty Myth?
The main message of The Beauty Myth is that societal standards of beauty oppress women, impacting their lives and limiting their potential.
How long does it take to read The Beauty Myth?
The reading time for The Beauty Myth varies, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.
Is The Beauty Myth a good book? Is it worth reading?
The Beauty Myth is a thought-provoking book that sheds light on the harmful beauty standards women face. It is worth reading for its insights and impact.
Who is the author of The Beauty Myth?
The author of The Beauty Myth is Naomi Wolf.