Big Bang Disruption Book Summary - Big Bang Disruption Book explained in key points
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Big Bang Disruption summary

Larry Downes and Paul Nunes

Business Survival in the Age of Constant Innovation

4.2 (42 ratings)
20 mins

Brief summary

'Big Bang Disruption' by Larry Downes and Paul Nunes is a guide to navigating the world of continuous, sudden technological dislocation. It describes how businesses and individuals can adapt to and thrive during these turbulent times of rapid innovation.

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    Big Bang Disruption
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    Exponential technologies enable innovators to upset markets by creating low-priced, high-quality products.

    Remember paper road maps? Those awkwardly large, folded sheets that once hibernated in almost every glove compartment, waiting to be consulted by turned-around motorists? Today, these unwieldy guides, with their fold creases and crackling pages, are all but extinct.

    Analog roadmaps went out with a bang – the big bang that was the introduction of GPS systems to the driving public. In 2000, Garmin, a company whose sales had increased throughout the 1990s, sold three million GPS devices while the sale of paper road maps began to decrease.

    At the time, relatively inexpensive GPS was an example of a Big Bang Disruptor: an innovative product that’s both superior to – and, usually, more affordable than – competing products on the market.

    But it wasn’t long before Garmin’s devices were blasted away by another big bang.

    In 2009, after the advent of the smartphone, Google introduced Google Maps: A service that, because it was free and easy to update, could be improved at a pace equal to modern-day needs. From the moment it hit the market, it proved to be the best and cheapest navigational technology available – and it still is.

    But what made it possible for Google to oust Garmin just as Garmin had ousted analog maps? Well, Google took advantage of exponential technologies.

    For a technology to qualify as exponential, its performance and value must have a pattern of exponential increase – doubling, for instance, on an annual or biennial basis. Cloud-based computing – data-processing or data-storage software that runs online – is one example of an exponential technology.

    Equipped with such technologies, a Big Bang Disruptor can upend an established market.

    This is exactly what Google did. In fact, Google Maps leverages the power of cloud-based computing, as well as taking advantage of the internet and smartphones.

    All this means that Google is able to offer Google Maps for free. Indeed, it’s now the default app on pretty much all smartphones, which guarantees that it’s used by millions of people every day.

    It’s hard to imagine a bigger bang than that.

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    What is Big Bang Disruption about?

    Big Bang Disruption (2014) explains how disruptive innovations are endangering many of today’s businesses, and how to keep your business alive despite these disruptions. It describes the four stages of market disruption and provides 12 rules that’ll help you get through them.

    Big Bang Disruption Review

    Big Bang Disruption (2014) is an insightful exploration of how digital technology is disrupting industries at an unprecedented speed. Here's why this book is worth reading:

    • It provides a fascinating analysis of how established businesses can be quickly overtaken by innovative startups in the digital age.
    • The book offers practical insights into how companies can adapt and thrive in a rapidly changing business landscape.
    • With its compelling examples of companies that failed to adapt and those that succeeded, it offers valuable lessons for entrepreneurs and business leaders alike.

    Who should read Big Bang Disruption?

    • Executives and managers
    • Investors and entrepreneurs
    • Economists and strategists

    About the Author

    Larry Downes is an internet industry analyst whose columns for both Forbes and CNET discuss the effects of disruptive technology on policy and business. His other books include Unleashing the Killer App (1998) and The Laws of Disruption (2009).

    Paul Nunes is the global head of research at the Accenture Institute for High Performance and a senior editor at Outlook, Accenture’s journal on leadership. He’s also the author of Jumping the S-Curve (2011).

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    Big Bang Disruption FAQs 

    What is the main message of Big Bang Disruption?

    Big Bang Disruption explores how traditional business models are being disrupted and offers strategies for survival and success.

    How long does it take to read Big Bang Disruption?

    The estimated reading time for Big Bang Disruption is a few hours. The Blinkist summary can be read in just 15 minutes.

    Is Big Bang Disruption a good book? Is it worth reading?

    Big Bang Disruption is a must-read for anyone interested in the impact of technology on business. It provides valuable insights and practical advice.

    Who is the author of Big Bang Disruption?

    The authors of Big Bang Disruption are Larry Downes and Paul Nunes.

    What to read after Big Bang Disruption?

    If you're wondering what to read next after Big Bang Disruption, here are some recommendations we suggest:
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