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Be Our Guest

Perfecting the Art of Customer Service

By Disney Institute and Theodore Kinni
13-minute read
Audio available
Be Our Guest: Perfecting the Art of Customer Service by Disney Institute and Theodore Kinni

Be Our Guest (2011) reveals Disney’s key tenets and principles of outstanding customer service and how following these has helped the company become the successful business empire it is today.

  • Entertainment professionals curious about what makes Disney so successful
  • Business owners who want to improve customer service overall
  • Customer service professionals looking to upgrade their skills

Disney Institute trains companies through seminars, workshops and presentations in the practices and knowledge gained and implemented by The Walt Disney Company.

Theodore Kinni is the senior editor for Strategy+Business Magazine and has written on a wide variety of business topics for companies including IBM, Booz & Company and Prime Resource Group.

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