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Zusammenfassung von Don't Make Me Think, Revisited

Name: Don't Make Me Think, Revisited
Rating: 4.3 (108 reviews)
Author: Steve Krug

Steve Krug

A Common Sense Approach to Web Usability

4.3 (108 Bewertungen)

20 Min.

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Don't Make Me Think, Revisited by Steve Krug is a user-friendly guide to web usability, focusing on how to create a website that is intuitive and easy to navigate. It offers practical tips and techniques for building sites that work well for users of all levels.

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What’s in it for me? Learn how to create and test a website that users will love to explore.

When you head into an unfamiliar department store, what’s usually the first thing you do? To figure out where to go, many of us would look at a map of the floors.

Yet imagine if there was no map, and you had to wander aimlessly, wasting time and energy until you found the sporting goods section. Or perhaps you might find the store exit first, and choose to leave!

The online world is the same. Visit a well-designed website and you can find what you need in seconds; surf a cluttered, poorly organized site and you’ll leave before long.

These blinks explain exactly what you need to consider when building a website, sharing the hints and hacks that will make your website not only useable but also popular!

In these blinks, you’ll discover

why the world’s landfills are chock-full of unread user’s manuals;
why doing what other web designers have done isn’t exactly a bad thing; and
how pizza (and some cash) will help you build a great website.

Instead of learning how a system works, we prefer to play and figure things out on our own.

Did you read the user manual to a technology gadget you purchased recently? Probably not.

Unless you happen to be an engineer, most people simply don’t care about how stuff works.

Imagine asking a random person on the street to explain how a browser or search engine operates. Although most people lack even the most basic knowledge about the mechanics of the internet, they can still navigate websites without much problem.

So when you buy a new device, often you just play around with it instead of reading the directions that explain how to use it. And then, when you find a method of operation that works for you, you stick to it.

You may have seen this behavior firsthand, for instance when someone searches for a complete website URL instead of using the browser’s URL bar to go directly to the desired website.

This is an example of a common decision-making strategy called satisficing. Given a problem, you’d think that a human would rationally search for information, identify solutions, compare them and then choose the best one. But in fact, satisficing is a more typical approach.

A study showed, for instance, that firefighters simply do a quick check for errors and then proceed with the first available solution. And these are people operating in high-pressure, high-risk situations!

In contrast, your average web surfer just needs to click the “back” button on a browser if she makes a mistake and clicks on an incorrect link. In general, we make decisions quickly as we surf online. Not only because it’s easier, but also because figuring things out independently feels like a game – it’s more fun!

In other words, our default internet behavior is to click on the first thing that catches our attention. And when this gets us what we want, we feel smart, comfortable and more confident.

Make it easy for users to scan your website for key messages and important information.

Imagine visiting a website with the following text on the home page: “Welcome to XYZ Corporation! We provide world-class clients with innovative products and customizable solutions...”

We’re all familiar with this sort of promotional corporate jargon and yet, we never read it.

Since navigation is at the core of each website, it needs to be clear, simple and consistent.

Visiting a new website is somewhat like walking into an unfamiliar supermarket, with one major difference: online, you can’t walk around and look down every aisle. This presents a challenge.

Because if you don’t find what you’re looking for or don’t understand how a website is organized, your option to leave (and never come back) is just a click away.

Conventions tap into what your visitor already knows to help them navigate your site effortlessly.

If you live in the United States but have driven a car in London (where they drive on the left), then you know exactly how confusing it can be when conventions are broken.

And that’s exactly why you should embrace conventions when you’re designing a website.

Your home page should present a good first impression and clearly convey what your site is about.

When you follow a link from Twitter or Facebook, you often end up landing deep inside a website. But when you want to figure out where you’ve ended up and decide whether you should trust the site’s content, you often head to the site’s home page.

Since the home page plays such a crucial role, designing a perfect example is almost impossible. Everyone on your team will have an opinion!

Don’t rely on friends or coworkers to evaluate your website. Test, test and test again.

So your website should be easy to understand and navigate. But how do you ensure that your final product actually fulfills these goals? You might think to ask your friends, or simply trust your own judgment.

Unfortunately, you can’t rely solely on your own judgment. After all, you’ve built the website, so its awesome features and usability flows are obvious to you. It’s impossible to be objective!

Watch people navigate your site to see where and how they fail to make sense of features.

Although testing is necessary, it doesn’t sound like a lot of fun to most people. That’s why you should be sure to offer compensation or special treats to test subjects (developers are particularly fond of pizza, for example) to ensure as many people as possible will test your site.

Your website should be understandable to anyone regardless of background, so don’t worry about selecting subjects only from your target audience. Any sort of person will do; just remember to reward your testers for their help – by paying them for their time.

Testing doesn’t have to be resource-intensive or time-consuming to produce useful insights.

Many web development teams avoid testing because they assume that testing involves a lot of time, money and expertise. But that’s not the case.

After all, you don’t need to test hundreds of people. You’re not conducting a scientific study, or trying to produce statistically significant results; you’re simply trying to inform your decision making and understand where people might struggle on your site.

Make sure your site’s mobile version loads quickly and prioritizes in-demand features.

Do you remember the pre-smartphone era? Even then, some cell phones had web browsers, but they were underused. It wasn’t until Apple introduced a touchscreen with swiping and pinching features that mobile browsing became so widespread.

Today, people move faster and read less online; what’s more, they’re more likely to leave a site as soon as they run into a hiccup. Don’t forget that mobile download speeds are unreliable and performance varies widely – so make sure your site loads quickly.

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Worum geht es in Don't Make Me Think, Revisited?

Don’t Make Me Think, Revisited (2014) describes the basic principles governing behavior online and explains how you can build a website that delivers a great user experience. Also included is a simple guide to help you test a website at each stage of its development.

Bestes Zitat aus Don't Make Me Think, Revisited

Krugs first law of usability: Dont make me think!

—Steve Krug

Wer Don't Make Me Think, Revisited lesen sollte

Anyone working at a small company with a web presence
Web designers, developers and web project managers
Anyone who wants to persuade their boss to take usability seriously

Über den Autor

Steve Krug is a renowned usability expert with over 20 years of experience as a consultant for companies such as Apple, Bloomberg, Lexus and the International Monetary Fund. He’s also the author of Rocket Surgery Made Easy: The Do-it-Yourself Guide to Finding and Fixing Usability Problems.

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