Steve Krug is a renowned usability expert with over 20 years of experience as a consultant for companies such as Apple, Bloomberg, Lexus and the International Monetary Fund. He’s also the author of Rocket Surgery Made Easy: The Do-it-Yourself Guide to Finding and Fixing Usability Problems.
Don’t Make Me Think, Revisited (2014) describes the basic principles governing behavior online and explains how you can build a website that delivers a great user experience. Also included is a simple guide to help you test a website at each stage of its development.
Rocket Surgery Made Easy by Steve Krug is a practical guide to conducting usability testing on websites and digital products. Krug breaks down the process into simple, manageable steps, making it accessible to anyone interested in improving the user experience. With humor and real-world examples, the book demonstrates how usability testing can uncover valuable insights and lead to significant improvements.
Don't Make Me Think by Steve Krug is a practical guide to web usability. With a focus on user experience, the book provides valuable insights and tips for creating intuitive and easy-to-navigate websites. Krug's witty writing style and real-world examples make this a must-read for anyone involved in web design and development.
Web designers and developers looking to improve the usability of their websites
Business owners and marketers who want to understand how users interact with their online platforms
Anyone interested in the principles of intuitive navigation and user-friendly design