Los mejores 18 Promotion libros

Humble Inquiry (2013) sets out the basic principles of the art of asking the right questions in the right way. It examines how your approach to inquiry affects your relationships at the office, your ability to get quality work completed and, ultimately, your success as a leader.

• Anyone who wants to improve how they communicate at work
• Anyone who wants to be a great leader
• Anyone who wants to learn how to ask the right questions

This book focuses on the reasons why women often don’t make it to the top ranks in the world of business. Frankel explains how women unconsciously behave in ways that undermine their business aspirations and presents female readers with measures to consciously counteract their self-defeating behavior.

• Any woman who wants to make it in the business world
• Anyone who wants to know more about gender inequality
• Any woman who wants to learn how to be more assertive

Based on the work practices at Netflix, Powerful (2017) is a guide to building a work culture that can adapt to today’s fast-paced and ever-changing markets. It offers insights that are rooted in an unconventional way of managing people. You’ll discover eight practices of management that’ll help you create a successful work culture and business.

• Leaders and managers
• Entrepreneurs
• Anyone interested in the stupendous rise of Netflix

Feminist Fight Club (2016) sheds new light on the rampant sexism in the workplace and equips women with the tools to take down everything from mansplainers to personal feelings of self-doubt. It draws on modern-day examples as well as historical perspectives to illustrate how feminists can help in the fight for a more gender-balanced world.

• Women who want to build their careers
• Men concerned about the difficulties their female colleagues face
• Women dealing with sexism at work

Build It (2018) takes a look at one of the most important yet overlooked secrets behind business success: employee engagement. Drawing on a decade of research into 2,000 companies, Glenn Elliott and Debra Corey explore the tactics of some of today’s best-known firms to shed light on how they keep their workers switched on and productive. One common theme? They all tore up the HR rulebook, and this path-breaking book is designed to help you do just that.

We’re thrilled to announce that the authors have worked together with Blinkist to create this book-in-blinks for you.

• CEO’s and entrepreneurs looking to improve their businesses
• HR people looking to engage their employees
• Managers wanting to improve the performance of their team

Bargaining for Advantage (1999) is a guide to becoming a more efficient and intelligent negotiator. Combining insights from negotiation research with tried-and-tested tactics by some of the world’s leading business experts, this is a book for anyone who wants to improve their bargaining skills.

• Businesspeople whose work involves negotiating
• Dealmakers looking to improve their bargaining skills
• Fans of self-improvement and corporate strategy

Give & Get Employer Branding (2020) is a handy introduction and guidebook into the world of employer branding. You’ll find all the basic information you need to reinvigorate your employer brand in order to attract the best candidates and turn your current employees into loyal and eager ambassadors for your organization.

• Anyone working in human resources
• Managers who want to attract better candidates
• Executives tired of wasting time and money on ineffective recruitment techniques

The Squiggly Career (2020) covers research and tips on how to best navigate a career full of frequent transitions and modern-day challenges. If we learn to identify our own strengths, values, goals, and motivations, we can apply them more often at work – and notice when they’re being neglected. The authors reveal how to network by helping others, the merits of starting a side project, and how to make the most of the newfound control we have over our careers.

• Job-hoppers looking for direction
• College grads wondering what the next step is 
• Anyone seeking insight into the new job market

How to Lead Smart People (2019) offers practical advice for leadership in today’s shifting global landscape. In these blinks, leaders can learn how to cultivate a team dynamic that both challenges and inspires.

• CEOs and managers who want to earn the respect of their employees
• Junior and mid-level managers seeking a promotion
• Leaders and team members aspiring to become more effect communicators

Inclusify (2020) offers some valuable guidance for managers and CEOs who would like to increase the diversity of their workforce. Facts show that diversity is a powerful contributor to success on a variety of levels. Inclusify introduces the proven steps that the biggest and best businesses are taking to be more inclusive and more successful.

Who’s it for?

• Managers who want happier employees
• People seeking ways to create safer workplaces
• CEOs who want to create more competitive businesses

Remarkable (2021) is a playbook for professionals looking to advance their careers. It’s not about getting ahead by any means, though. Covering topics like self-promotion, mistakes, and disagreements, it makes a compelling case that the best way to move forward is by staying humble and working with – and for – your team. 

• Managers and leaders
• Entrepreneurs and self-starters 
• Team players

We Should All Be Millionaires (2021) shows how women can attain financial success by casting off impostor syndrome and demanding that they be paid what they’re really worth. Here, you’ll learn how the ability to earn, save, and manage money has been denied to women – and why that’s a bad thing for the world as a whole.

• Women looking to empower themselves with wealth
• Those looking to found companies of their own
• Any woman who has been underpaid and overworked

Cues (2022) is about the signals we send unconsciously and how they affect the way others perceive us. The book is geared toward improving your professional life by managing the cues you send and responding appropriately to the ones you receive. 

• Professionals looking to achieve their goals
• Those interested in the science of communication
• People who want to improve their professional relationships

The 16 Undeniable Laws of Communication (2023) addresses the fear of public speaking. It offers tried-and-true techniques that can transform any beginner or average speaker into a trusted and effective communicator.

• Anyone trying to improve their communication skills
• Speakers addressing anyone from small groups to stadium crowds
• Leaders and organizers looking to inspire their teams

The Great Money Reset (2023) is a plain-talking, practically focused handbook aimed at empowering everyday people to take the financial steps necessary to build their dream lives. Simple strategies explain how to bring your financial life into alignment with your values, desires, and dreams, to put a truly fulfilling life within reach.

• Daydreamers who’d love to make a big life move but don’t know how to fund it
• Office workers who are ready to take bigger professional risks
• Anyone who feels too financially stuck to try something new or adventurous

Sell Like Crazy ( 2019 ) is a comprehensive guide that unveils step-by-step strategies for attracting your ideal customers and converting them into loyal, high-paying clients. It presents a proven blueprint for escalating your customer acquisition efforts and outlines a consultative approach to significantly enhance conversion rates.

• Entrepreneurs seeking sales growth
• Marketers seeking conversions
• Business owners looking for new customers

StandOut 2.0 (2015) delves into the nuances of individual strengths and how to harness them for career success. Building on an assessment tool, the book identifies nine strength roles and offers actionable advice to help individuals find their talents and win at work. Through the identification and application of these strengths, individuals and teams alike can find their edge, achieve heightened productivity, and stand out in work and in life.

• Professionals pursuing strengths-based development
• Managers enhancing team dynamics
• Career-seekers looking to identify unique strengths

The Unspoken Truths for Career Success (2023) doesn’t view the world of work through rose-tinted glasses. With challenges from toxic office cultures to remote work, hybrid schedules, and the ever-elusive work/life balance, building a successful career is a challenge. But it’s not insurmountable. By embracing practical strategies, you can overcome commonplace career hurdles and thrive in today’s workplace. 

• Young professionals navigating remote or hybrid work environments
• Executives developing modern, millennial-focused workplace strategies
• Anyone seeking career advancement and personal growth insights