Los mejores 55 20th Century libros

In an age where computers and well-trained workers from low-paid countries are taking over even white-collar jobs, what can you do to stand out? As we move out of the Information Age and into a new Conceptual Age, the answer is to start embracing the aptitudes associated with the right side of your brain, which were previously thought of as less valuable than analytical left-brain skills.

This book explores the cognitive psychology of good design and what makes a product that responds to users’ needs. The author develops the common barriers to good design, how to reduce and fix errors, and how to bring users and technology closer together.

The Laws of Simplicity consists of a set of “laws” formulated by the author to try to grasp the meaning and essence of simplicity. Along the way, it provides useful advice on how to introduce simplicity to our daily lives, business and product design.

Steal Like an Artist (2012) will help you unlock the secret to creating great art: theft. No artist creates their work in a vacuum: all art is influenced by the art that came before it. Steal Like an Artist teaches you how to “steal” from the work of your heroes, and use it to create something new and unique. It also provides important advice on using the internet to launch your career, so others can enjoy your creativity!

Art, Inc. is a practical guide for artists who want to earn a living from doing what they love. Art, Inc. presents the business side of the art world in a palatable way, sharing useful advice and practical guidance.

Make Your Mark features the wisdom and tips of 21 of the most successful entrepreneurs and creatives of the last few years. These artists, coders, developers and writers share the secrets and ideas that have helped them take their respective markets by storm.

Change by Design (2009) presents a holistic, interdisciplinary approach to designing solutions to address any sort of innovation challenge. In following this step-by-step guide, you’ll be able to more creatively develop the stories and inspirations that will lead to tomorrow’s innovations.

Lean UX (2013) is a guide to applying lean principles to interactive design workspaces. These blinks explain the techniques of Lean UX and outline how you can best integrate them into your company’s design process. You’ll learn the importance of close collaboration and customer feedback, as well as how to constantly improve your designs.

Creative, Inc. (2010) provides a handy step-by-step guide to setting up and running a freelance business. Clearly structured and packed with tips on everything from advertising and agents to portfolios and pricing, this is an indispensable guide for those considering turning their artistic talents into a freelance career.

The Power of Visual Storytelling (2014) is the ultimate guide in showing you how to tell stories through visuals and how to use this technique to your company’s advantage. With well-illustrated examples, these blinks explain in detail how you can master today’s most important social media platforms through powerful images.  

Happy City (2013) explains how urban planning can help us live healthier and more joyful lives in the big city. From the history of urban sprawl to design blunders, to strategies that encourage residents to socialize, relax and exercise, these blinks reveal the hidden features that can make or break city life.

The Innovator’s Hypothesis (2014) shows us how modern innovation no longer comes from big, costly, time-intensive research and development departments. These days, the innovation process is different. Big ideas come from business experiments being quickly conducted by small teams at little cost. It’s time to get on board and find out how your business can adapt for the future – before it’s too late!

Content, Inc. (2015) is a useful and practical guide on how to use content management to market your business, attract an audience and bring your ideas to the world. These blinks are packed with tips and tricks that will help you turn that audience into loyal subscribers and allow you to diversify your brand and move to the forefront of your industry.

21 Days to a Big Idea (2015) is your guide to rekindling playful creativity and discovering the countless bright ideas your brain is capable of producing. These blinks share the secrets behind simple yet effective techniques to get your creative juices flowing, and provide helpful tips for turning your wild ideas into a viable business.

The Architecture of Happiness (2006) is about how humans relate to architecture and design. These blinks demystify the power of architecture by explaining why different people prefer specific buildings, how design speaks to us and how we can use architecture to bring out our best.

100 Things Every Designer Needs to Know About People (2011) is an essential guide for every designer. Combining research and practical examples, the book illustrates how important it is for designers to know, among many other things, how consumers make decisions and how memory is integral to good design.

UX Strategy (2015) is your guide to integrating business strategy and user experience design. These blinks lay out a concrete path to develop a product and business strategy, as well as product experience that will captivate users, capture market share and catapult your start-up to success.

Value Proposition Design (2014) is a comprehensive guide to designing compelling products and services. Real value comes from empathizing with customers to find out what everyday jobs and tasks they need help with. However, coming up a product that helps customers complete these jobs and tasks is only the beginning.

This is Service Design Thinking (2011) presents the core principles of service design. By providing tools and real-life examples, it’s a great introduction to this evolving and interdisciplinary approach to designing services. These blinks present the most salient information on the subject.

Do Design (2016) is a nifty handbook for designers, crafters, and creatives of every stripe who want to know what makes design great and how they can achieve it in their own work. Covering a broad notion of design, Do Design goes beyond the design of things to reflect on how we ought to design our businesses and even our lives. Ultimately, these blinks are a call for us to transform human lives for the better by creating more beauty in the world.

Start at the End (2019) provides a highly practical, step-by-step approach to designing products and services that make an impact on the world. Drawing on behavioral science, the process begins with a simple question: How do we want our potential consumers to act? It then works backward to figure out how to make that vision a reality. 

Why Design Matters (2022) is a collection of some of the best interviews from Debbie Millman’s long-running podcast of the same name. It collects over 50 interviews from over 15 years’ worth of conversations. These talks not only explain why design matters, they also show how the principles of design extend to creativity in general and the ways in which we communicate and express ourselves.

Continuous Discovery Habits (2021) explores how product managers and designers can keep making a positive impact on their customers’ lives. It explores an optimal decision-making process for product teams, so that they can continue to improve their offerings. 

The Home Edit (2019) proposes a straightforward formula to organize any part of the home in a way that is functional, classy, and easy to maintain. The technique it teaches is equally easy for other members of the household to learn and apply, so that everyone can enjoy a calm, happy home environment.

Sell Like Crazy ( 2019 ) is a comprehensive guide that unveils step-by-step strategies for attracting your ideal customers and converting them into loyal, high-paying clients. It presents a proven blueprint for escalating your customer acquisition efforts and outlines a consultative approach to significantly enhance conversion rates.

Visual Thinking (2022) offers an authoritative view on different ways of thinking, and how those differences have been crucial to many of our biggest creative advancements. It shows how society tends to be biased toward verbal thinkers – and how visual thinkers, albeit typically underserved in society, bring an array of crucial skills to various domains.

Well-Designed (2014) is about the transformative power of empathy in product design. It explains how understanding and empathizing with users can lead to innovative and beloved products. The book offers practical advice on observing user behavior, understanding their needs, and creating products that resonate deeply with them.

Emotional Design (2003) delves into how emotions influence our interactions with everyday objects. It explores the three levels of design – visceral, behavioral, and reflective – and how they affect our perceptions, use, and memories of products. This book reveals the importance of these elements in creating designs that not only function well but also create emotional connections with users.

Brave Together (2024) explores the transformative potential of cocreation for sparking innovation and driving leadership success. Through practical advice and insights, it demonstrates how to harness collective creativity to shape a visionary future and foster a culture of collaborative achievement.

The Work of Art in the Age of Mechanical Reproduction (1935) is a pioneering examination of how mechanical reproduction – particularly via photography and film – transformed the nature, value, and perception of art. It explores the concept of the "aura" of a work of art and how this aura diminishes in a reproduced work.

Get the Picture (2024) turns an investigative lens on the complex and often insular world of contemporary art along with its quirks and contradictions. It explores the obsessions that drive artists and collectors, sheds light on the personal and sometimes irrational reasons that art becomes meaningful, and unravels the motivations and passions of artists and collectors to uncover how deeper engagement with art can be achieved.

Designing Brand Identity (2003) breaks branding down into a simple five-step process that helps teams build a clear and confident identity. It shows how research, strategy, design, touchpoints, and long term management fit together, and it uses real examples to make the ideas feel practical and doable. It gives anyone working with a brand a straightforward way to bring focus and consistency to their work.

Visual Thinking for Design (2025) turns years of neuroscientific research into practical advice for anyone who creates visual information. Bridging the gap between laboratory discoveries and real-world design challenges, this guide will help you understand exactly how people see and process what they’re looking at – giving you the tools you need to make your work truly effective.

The Wanderer is a captivating novel that follows the journey of a young man who sets out on a quest to find meaning and purpose in his life. As he travels through different countries and encounters various people, he learns valuable lessons about love, friendship, and the importance of following one's own path. This thought-provoking book delves into themes of self-discovery and the universal search for fulfillment.

Set in the Mississippi Delta, "Cat on a Hot Tin Roof" is a powerful drama that delves into the complexities of family relationships, greed, and societal expectations. The play revolves around the wealthy Pollitt family as they gather to celebrate the birthday of patriarch Big Daddy. Tensions rise as long-buried secrets and desires come to the surface, ultimately exposing the fragile facade of their lives. Williams' masterful storytelling and rich character development make this a timeless classic.

Set in a Soviet labor camp in the 1950s, this novel follows a day in the life of prisoner Ivan Denisovich Shukhov. Through vivid descriptions and powerful storytelling, Solzhenitsyn exposes the harsh realities of life in the gulag and the resilience of the human spirit. It offers a poignant reflection on the struggle for survival and dignity in the face of oppression.

Set in the early 20th century, "Death in Venice" tells the story of a renowned writer named Gustav von Aschenbach who becomes infatuated with a young boy during his stay in Venice. As his obsession grows, Aschenbach's life begins to unravel, leading to a tragic and haunting conclusion. This novella explores themes of beauty, desire, and the inevitability of death.

Narcissus and Goldmund is a novel by Hermann Hesse that explores the contrasting lives and philosophies of two friends, Narcissus and Goldmund. Set in medieval Germany, the book delves into themes of self-discovery, spirituality, and the pursuit of meaning in life. Through their unique journeys, the characters ultimately come to understand and appreciate the different paths they have chosen. It is a thought-provoking and introspective tale that delves into the complexities of human existence.

Wide Sargasso Sea is a novel by Jean Rhys that serves as a prequel to Charlotte Brontë's Jane Eyre. Set in Jamaica, it tells the story of Antoinette Cosway, a Creole woman who becomes the first wife of Mr. Rochester. The book explores themes of colonialism, racial inequality, and the oppression of women.

Flowers for Algernon by Daniel Keyes is a thought-provoking novel that delves into the ethical and moral implications of scientific advancement. Through the story of Charlie Gordon, a mentally disabled man who undergoes a groundbreaking experiment to increase his intelligence, the book raises important questions about the nature of intelligence, the treatment of individuals with disabilities, and the pursuit of knowledge at any cost.

Lolita is a novel by Vladimir Nabokov that delves into the controversial and taboo subject of a middle-aged man's infatuation with a twelve-year-old girl. Through beautiful prose and intricate storytelling, Nabokov challenges the reader to confront their own moral boundaries and raises questions about love, obsession, and the complexity of human nature.

The Color Purple is a powerful novel by Alice Walker that tells the story of Celie, a young African American woman who faces oppression and abuse in the early 1900s. Through a series of letters, Celie shares her journey of self-discovery and empowerment, ultimately finding strength and independence. The book explores themes of racism, sexism, and the power of female relationships.

The Old Man and the Sea is a Pulitzer Prize-winning novel by Ernest Hemingway. Set in Cuba, it tells the story of an aging fisherman named Santiago who goes on a relentless battle with a giant marlin in the Gulf Stream. Through Santiago's struggle, the novel explores themes of perseverance, resilience, and the struggle against the forces of nature.

Watership Down by Richard Adams is a captivating novel that follows a group of rabbits as they escape their warren and embark on a perilous journey to find a new home. Filled with adventure, friendship, and the struggle for survival, this classic tale explores themes of courage, leadership, and the bond between animals and humans.

A Clockwork Orange by Anthony Burgess is a dystopian novel that delves into themes of free will, morality, and the effects of psychological conditioning. Set in a future society, the story follows Alex, a delinquent who undergoes a controversial treatment aimed at suppressing his violent tendencies. This thought-provoking book challenges the reader to question the nature of good and evil.

A Tree Grows in Brooklyn is an iconic coming-of-age novel by Betty Smith. Set in early 20th century Brooklyn, it follows the life of young Francie Nolan as she navigates poverty, family dynamics, and her own dreams for the future. With beautifully crafted characters and a poignant storytelling style, the book explores themes of resilience, hope, and the power of education.

Cat's Cradle by Kurt Vonnegut is a thought-provoking novel that explores themes of science, religion, and the destructive potential of humankind. Set in a post-apocalyptic world, the story follows a writer who becomes entangled in a complex web of lies surrounding the creation of a deadly substance called Ice-nine. With Vonnegut's signature dark humor and sharp wit, the book challenges our beliefs and raises important questions about the consequences of our actions.

Do Androids Dream of Electric Sheep? by Philip K. Dick is a thought-provoking science fiction novel that delves into the nature of humanity and empathy. Set in a post-apocalyptic world, the story follows Rick Deckard, a bounty hunter tasked with 'retiring' rogue androids. As Deckard questions his own morality and reality, the book raises profound questions about what it means to be human.

Fight Club by Chuck Palahniuk delves into the disillusionment and frustration of the modern man. Through the story of an unnamed protagonist and his alter ego, Tyler Durden, the book explores themes of consumerism, identity, and the desire to break free from societal constraints. It challenges the norms of society and encourages readers to question their own beliefs and values.

Invisible Man by Ralph Ellison tells the story of a nameless African American man who navigates through a world where he feels unseen and unheard. The novel explores themes of identity, race, and societal expectations, offering a powerful commentary on the realities of life for black Americans in the early 20th century.

Memoirs of a Geisha is a captivating novel that delves into the hidden world of 1930s Kyoto, Japan. Written by Arthur Golden, it tells the story of a young girl named Chiyo who is sold into the life of a geisha. From her training to her eventual rise as one of the most renowned geishas of her time, the book offers a fascinating glimpse into the customs, traditions, and sacrifices of the geisha culture.

The Perks of Being a Wallflower by Stephen Chbosky is a poignant coming-of-age story that follows Charlie, a shy and introspective teenager. Through a series of letters, Charlie shares his experiences as he navigates high school, friendship, love, and loss. The book delves into themes of mental health, identity, and the complexities of growing up.

The Shining is a gripping novel by Stephen King that tells the story of the Torrance family, who move into the isolated Overlook Hotel for the winter. As the hotel becomes snowbound, terrifying supernatural forces start to take hold, driving the father, Jack, to madness and putting his wife and son in grave danger. This chilling tale explores themes of isolation, addiction, and the power of the supernatural.

The Things They Carried is a powerful book by Tim O'Brien that tells the story of a group of soldiers during the Vietnam War. Blurring the line between fiction and memoir, it delves into the emotional and psychological weight that soldiers carry with them. Through gripping storytelling, O'Brien takes readers on a journey that examines the realities of war and the burden of memory.

'Waiting for Godot' by Samuel Beckett is a timeless classic that delves into the themes of existentialism, the meaning of life, and the concept of waiting. Through the absurd and thought-provoking conversations between its main characters, Estragon and Vladimir, the play challenges our perceptions and invites us to reflect on the human condition.