Marketing & Sales
The Golden Rules of Startup Branding

The Golden Rules of Startup Branding

The secrets of positioning your brand for success

Por Los curadores de Blinkist

Regístrate para reproducir la colección

¿De qué se trata?

Marketing & SalesEntrepreneurship
Drawing upon everything from neuroscience to storytelling, these Blinks explore what makes a great brand. Discover the key dos and don’ts of branding, gain valuable insight into the branding process, and be inspired by global brand success stories.

The Golden Rules of Startup Branding

The secrets of positioning your brand for success

The Fortune Cookie Principle
The Fortune Cookie Principle
Bernadette Jiwa
The 20 Keys to a Great Brand Story and Why Your Business Needs One
11 min4.0
Disruptive Branding
Disruptive Branding
Jacob Benbunan, Gabor Schreier , Benjamin Knapp
How to Win in Times of Change
21 min4.3
The 22 Immutable Laws of Branding
The 22 Immutable Laws of Branding
Al Ries, Laura Ries
Teaser: Bite-sized branding tips from a dynamic marketing duo
25 min4.5
The Brand Gap
The Brand Gap
Marty Neumeier
How to Bridge the Distance Between Business Strategy and Design
15 min4.3
Buyology
Buyology
Martin Lindstrom
Truth and Lies About Why We Buy
19 min4.1
Youthnation
Youthnation
Matt Britton
Building Remarkable Brands in a Youth-Driven Culture
16 min3.9
Fascinate
Fascinate
Shally Hogshead
Your 7 Triggers to Persuasion and CaPDivation
26 min3.6
What Great Brands Do
What Great Brands Do
Denise Lee Yohn
The Seven Brand-Building Principles That Separate the Best from the Rest
22 min4.4
Unconscious Branding
Unconscious Branding
Douglas Van Praet
How Neuroscience Can Empower (and Inspire) Marketing
20 min4.4

Comprende ideas poderosas en 15 minutos, ¡con Blinkist!

Comenzar

Más colecciones

Otras colecciones que podrían gustarte

Sales Strategies
Sales Strategies
Blinkist
The art of selling anything to anyone
9 elementos
Best Books on Branding
Best Books on Branding
Blinkist
Master the art and science of successful business branding
10 elementos
This is Content Marketing
This is Content Marketing
Blinkist
Without strategy, content is just ‘stuff’
11 elementos
The Psychology of Selling
The Psychology of Selling
Blinkist
How to create an irresistible offer and make it convert
9 elementos
7 Days to Tackling Customer Complaints
7 Days to Tackling Customer Complaints
Blinkist
Turn unhappy customers into satisfied advocates
7 elementos
Coaching a Champion Sales Team
Coaching a Champion Sales Team
Blinkist
Insider tips to put your sales team—and business—one step ahead
10 elementos

Ideas poderosas de los mejores libros de no ficción

Prueba Blinkist para descubrir las ideas clave de más de 7500 títulos de no ficción y podcasts más vendidos. Escucha o lee en solo 15 minutos.

Comenzar

Convierte la lectura en un hábito diario

Únete a millones de lectores — descubre las ideas clave de más de 9.000 bestsellers sobre liderazgo, psicología, ciencia y más.

Comenzar

Sin tarjeta de crédito · Cancela cuando quieras