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Be Obsessed or Be Average

A bold and contrarian wake-up call for anyone truly ready for success

By Grant Cardone
  • Read in 13 minutes
  • Audio & text available
  • Contains 8 key ideas
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Be Obsessed or Be Average by Grant Cardone

Be Obsessed or Be Average (2016) is a guide to living life to its fullest. Cardone offers his unique take on becoming a driven and passionate business leader with the hunger it takes to rank among the best in the world.

Key idea 1 of 8

Become obsessed, and you can have energy and balance in your life.

Every once in a while there comes a time when you’re on the job and feeling depleted of energy. When you’re on the verge of burnout, you have two options: you can either take some time off or become obsessed.

The average person will likely take the first option, but this isn’t going to help you get where you want to go. If you want to reach the next level you need to get obsessed and always push toward your goals. When this happens, you’ll find that you’re generating energy, not depleting it.

However, if you do feel exhausted, check in with yourself and reaffirm your purpose. Maybe you’ve gotten off track?

When the author hit 40, he began feeling tired and stressed. He realized he was constantly crisscrossing the United States to give one talk after another. On days when there was a US holiday, he’d book a talk in Canada, and it wasn’t unusual for him to wake up and not know which city he was in.

It dawned on Cardone that all the travel and speaking engagements had distracted him from his real obsession. He didn’t start out to be a public speaker; he wanted to be the greatest salesman on earth.

After writing down his purpose and reasserting his goals in life, he immediately felt rejuvenated.

Many people think that being obsessed leads to an imbalanced life, but the author has found that obsession is the key to both unlocking your energy and achieving real balance.

A balanced life isn’t about taking lots of time off to relax and hang out. It’s about having the career and money you desire as well as good health, a happy family life and strong faith. And for this, you need to work hard each and every moment, which means you need the passion that comes with obsession.

With this energy, you can make the most of every second, like combining family time with fitness and taking the kids to the gym with you in the morning, something the author likes to do.

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