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by Robin Sharma
How Companies Create Continuous Innovation
"The Wise Company" by Ikujiro Nonaka and Hirotaka Takeuchi is an innovative management guide that presents practical steps corporations can take to stay competitive in a rapidly changing world. The book highlights the importance of knowledge creation, leadership, and organizational culture.
In 1995, the authors released their influential book The Knowledge-Creating Company. It explained the business practices behind some of Japan’s most successful companies. To this day it’s still considered a classic. But a lot has changed since 1995.
At the heart of that book was knowledge management. It explained how companies can take advantage of both explicit knowledge, like statistics and data, and tacit knowledge, the kind of insights you gain through experience. These days, however, knowledge has become more accessible, more abundant, more global, and more complex. As a result, we should focus on how to harness and use that knowledge more wisely.
The key message here is: There are three main problems facing companies today.
Despite the abundance of knowledge, companies still fail. Even once-great titans like Kodak, Circuit City, and General Motors have been brought to their knees. There are three reasons for this.
The first is that many executives are over-reliant on explicit knowledge, such as data, numbers, and analytical formulas.
This kind of knowledge might tell an automobile company which price points a customer desires. But it says little about the features and experience the customer desires.
More to the point, explicit knowledge won’t help companies navigate change. For one, it lacks context. It can also mislead executives into thinking that there are one-size-fits-all solutions. Instead, companies must understand social phenomena, and that’s hard to do by looking only at numbers.
Second, companies must think about the future they want to create.
To become both successful and sustainable, companies need to recognize what they are: social entities. Businesses have a social impact, and this needs to be considered as part of the mission.
Take the founder of Honda Motor, Soichiro Honda. When he was developing low-emission engines, he boasted that the mission was to beat the Big Three – Ford, GM, and Chevy. But then he heard that his engineers had a different mission – to develop engines that would make the world a better place for their children. Honda knew his engineers were right. He felt so ashamed that he announced his retirement.
This leads us to the final reason, the need for wise leaders.
Wise leaders are the ones who can contextualize what is happening in the here and now and take the right action without hesitating. Above all, wise leaders can offer superior value to their customers while also leading a morally responsible business – one that exists in harmony with society.
The Wise Company (2019) is a follow-up to the authors’ influential book The Knowledge-Creating Company. It brings the techniques and practices of running a successful business into the twenty-first century, where a fast-changing and chaotic marketplace is the new normal.
The Wise Company (2017) explores the importance of knowledge creation and the role it plays in successful organizations. Here's why this book is worth reading:
Above all, creating the future must extend beyond the narrow interest of the company. It must be about pursuing the common good.
It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.
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Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.
Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.
Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Start your free trialBlink 3 of 8 - The 5 AM Club
by Robin Sharma
What is the main message of The Wise Company?
The main message of The Wise Company is the importance of knowledge creation and organizational learning for business success.
How long does it take to read The Wise Company?
The reading time for The Wise Company varies depending on the reader's speed, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.
Is The Wise Company a good book? Is it worth reading?
The Wise Company is definitely worth reading. It provides valuable insights into how companies can become more innovative and adaptive in a rapidly changing business environment.
Who is the author of The Wise Company?
The authors of The Wise Company are Ikujiro Nonaka and Hirotaka Takeuchi.