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The New Front Page

New Media and the Rise of the Audience

By Tim Dunlop
9-minute read
Audio available
The New Front Page: New Media and the Rise of the Audience by Tim Dunlop

The New Front Page (2013) explains how the advent of the internet radically changed the media landscape. Today, audiences are no longer a mere target for advertisers; they’re empowered customers and, more often than not, even a part of the editorial process itself.

  • Content marketers and bloggers
  • Journalists and freelance writers
  • News junkies

Tim Dunlop, a pioneer of political blogging in Australia, currently writes for The Drum. His websites, Blogocracy and The Road to Surfdom led him to be the first blogger in the nation to be hired by a major media organization. He also holds a PhD in political philosophy and communication and teaches at Melbourne University.

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