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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
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The New Front Page summary
Tim Dunlop
New Media and the Rise of the Audience
10 mins
Brief summary
The New Front Page by Tim Dunlop discusses the changing nature of media in the digital age. It explores the shift from traditional journalism to the rise of citizen journalism and social media, and the impact this has on how we consume and understand news.
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The New Front Page
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Key idea 1 of 4
As the media landscape shifted, audiences went from being powerless products to influential customers.
Whether you’re turning on the television or firing up your web browser, you have a wide variety of channels to get your news from. These days, this is something people take for granted. But let’s not forget that it’s a relatively recent development.
Before the commercialization of the internet, there were a handful of media corporations that sought an audience for one primary reason: to sell advertising space.
The corporations were essentially factories, creating products designed to be appealing to advertisers with big bank accounts. And the bigger the audience, the more money they could charge.
Whether it was programming for radio, television or newspapers, the aim was always the same: maximize the profits.
In this sense, the audience wasn’t so much a conglomerate of customers as a component of the product itself. But now the audience is no longer a voiceless mass; today, it’s composed of true customers.
As the internet grew, audiences were given the ability to pick and choose where they got their news and entertainment – and, as a result, the big media outlets lost their power.
Every day there were new websites and blogs offering articles, videos and instant updates. People no longer had to rely on individual news providers for everything. They could now pick and choose.
What’s more, rather than being a passive audience, people had the power to start their own blog or website and become their own news provider.
The time was ripe for this transformation. In the early aughts, bloggers became a popular source of news as the war in Iraq dragged on and turbulent presidential elections unfolded.
And while this was going on, social media sites like Twitter and Facebook began allowing people to compile their own “front page” made up of these various online news publications.
Today, media companies are under increasing strain to hold onto their audience. These companies do this by engaging with their audience and using audience opinion to create more desirable content – which means that, radically, the audience is no longer just a means to an end.
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What is The New Front Page about?
The New Front Page (2013) explains how the advent of the internet radically changed the media landscape. Today, audiences are no longer a mere target for advertisers; they’re empowered customers and, more often than not, even a part of the editorial process itself.
The New Front Page Review
The New Front Page (2014) by Tim Dunlop is an insightful exploration of the changing landscape of news media and why it matters in today's society. Here's why this book is worth reading:
- Offers a fresh perspective on how digital technology has reshaped journalism and redefines the role of news in our lives.
- Explores the impact of social media on news consumption and distribution, shedding light on the challenges and opportunities it presents.
- Examines the importance of a diverse and independent press, emphasizing the need for quality journalism in a democratic society.
Who should read The New Front Page?
- Content marketers and bloggers
- Journalists and freelance writers
- News junkies
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The New Front Page FAQs
What is the main message of The New Front Page?
The main message of The New Front Page is that the digital age has transformed journalism and we need to adapt to survive.
How long does it take to read The New Front Page?
The reading time for The New Front Page varies depending on the reader's speed, but it typically takes several hours. However, the Blinkist summary can be read in just 15 minutes.
Is The New Front Page a good book? Is it worth reading?
The New Front Page is an insightful read that provides a fresh perspective on journalism in the digital age. It is definitely worth reading.
Who is the author of The New Front Page?
The author of The New Front Page is Tim Dunlop.
What to read after The New Front Page?
If you're wondering what to read next after The New Front Page, here are some recommendations we suggest:
- Make Today Count by John C. Maxwell
- The Most Important Thing by Howard Marks
- Adaptability by Max McKeown
- Leadership 101 by John C. Maxwell
- The 80/20 Principle by Richard Koch
- How to Enjoy Your Life and Your Job by Dale Carnegie
- Dropshipping by James Moore
- Make Change That Lasts by Rangan Chatterjee
- The Startup Playbook by David S. Kidder
- A/B Testing by Dan Siroker and Pete Koomen