The New Front Page Book Summary - The New Front Page Book explained in key points

The New Front Page summary

Tim Dunlop

New Media and the Rise of the Audience

Listen to the first key idea

Key idea 1 of 4
00:00
(8 ratings)
10 mins
4 key ideas
Audio & text

What is The New Front Page about?

The New Front Page (2013) explains how the advent of the internet radically changed the media landscape. Today, audiences are no longer a mere target for advertisers; they’re empowered customers and, more often than not, even a part of the editorial process itself.

About the Author

Tim Dunlop, a pioneer of political blogging in Australia, currently writes for The Drum. His websites, Blogocracy and The Road to Surfdom led him to be the first blogger in the nation to be hired by a major media organization. He also holds a PhD in political philosophy and communication and teaches at Melbourne University.

Key idea 1 of 4

As the media landscape shifted, audiences went from being powerless products to influential customers.

Whether you’re turning on the television or firing up your web browser, you have a wide variety of channels to get your news from. These days, this is something people take for granted. But let’s not forget that it’s a relatively recent development.

Before the commercialization of the internet, there were a handful of media corporations that sought an audience for one primary reason: to sell advertising space.

The corporations were essentially factories, creating products designed to be appealing to advertisers with big bank accounts. And the bigger the audience, the more money they could charge.

Whether it was programming for radio, television or newspapers, the aim was always the same: maximize the profits.

In this sense, the audience wasn’t so much a conglomerate of customers as a component of the product itself. But now the audience is no longer a voiceless mass; today, it’s composed of true customers.

As the internet grew, audiences were given the ability to pick and choose where they got their news and entertainment – and, as a result, the big media outlets lost their power.

Every day there were new websites and blogs offering articles, videos and instant updates. People no longer had to rely on individual news providers for everything. They could now pick and choose.

What’s more, rather than being a passive audience, people had the power to start their own blog or website and become their own news provider.

The time was ripe for this transformation. In the early aughts, bloggers became a popular source of news as the war in Iraq dragged on and turbulent presidential elections unfolded.

And while this was going on, social media sites like Twitter and Facebook began allowing people to compile their own “front page” made up of these various online news publications.

Today, media companies are under increasing strain to hold onto their audience. These companies do this by engaging with their audience and using audience opinion to create more desirable content – which means that, radically, the audience is no longer just a means to an end.

Want to see all full key ideas from The New Front Page?

Key ideas in The New Front Page

More knowledge in less time
Read or listen
Read or listen
Get the key ideas from nonfiction bestsellers in minutes, not hours.
Find your next read
Find your next read
Get book lists curated by experts and personalized recommendations.
Shortcasts
Shortcasts New
We’ve teamed up with podcast creators to bring you key insights from podcasts.

Who should read The New Front Page

  • Content marketers and bloggers
  • Journalists and freelance writers
  • News junkies

Categories with The New Front Page

What our members say

Sven O.

It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.

Thi Viet Quynh N.

Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.

Jonathan A.

Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.

Renee D.

Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.

Start growing with Blinkist now

25 Million
Downloads on all platforms
4.7 Stars
Average ratings on iOS and Google Play
91%
Of Blinkist members create a better reading habit*
*Based on survey data from Blinkist customers
Powerful ideas from top nonfiction

Try Blinkist to get the key ideas from 5,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.

Start your free trial