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Good Strategy, Bad Strategy

The Difference and Why It Matters

By Richard Rumelt
16-minute read
Audio available
Good Strategy, Bad Strategy: The Difference and Why It Matters by Richard Rumelt

Good Strategy, Bad Strategy dissects good strategies by using historical examples from a variety of fields, and offers insight into developing our own effective strategies through practical advice and a solid blueprint.

  • Anyone interested in the different ways in which strategy can be applied to different fields
  • Anyone who has to make solid strategic decisions
  • Anyone interested in the history of business strategy

Richard Rumelt holds the Harry and Elsa Kunin Chair in Business and Society at UCLA Anderson School of Management. He has also been named by The Economist as one of the 25 living people with the strongest influence on management concepts and has been described as “a giant in the field of strategy” by McKinsey Quarterly.

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