Weekend Language Book Summary - Weekend Language Book explained in key points
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Weekend Language summary

Andy Craig, Dave Yewman

Presenting with More Stories and Less PowerPoint

4.3 (34 ratings)
22 mins

Brief summary

Weekend Language teaches us to transform complex ideas into engaging narratives. Andy Craig and Dave Yewman emphasize clear, concise, and compelling communication, enabling professionals to effectively connect with their audiences and achieve better results.

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    Weekend Language
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    Ban PowerPoint for 30 days to become a better presenter

    Every day, 30 million PowerPoint presentations are delivered worldwide – and 90% of them fail to engage their audiences.  In fact, people are so desperate for a better experience that in one survey, 24% of respondents said they would rather give up sex for the night than sit through another bad presentation.

    But the real problem isn’t PowerPoint itself – it’s how we use it. Most presentations are built backwards: the speaker starts with slides and then figures out what to say. This approach leads to cluttered, ineffective content, presenters who lack clarity and confidence, and messages that don’t stick once the audience walks away.

    So, what’s the alternative? One alternative approach is PechaKucha – 20 slides, 20 seconds each – which forces concise, efficient presentations of just 6 minutes and 40 seconds. Or you could follow the three-second rule, where visuals are so simple that the audience can absorb them in three seconds before returning their attention to you.

    Or, take a radical step: ban PowerPoint entirely for 30 days in your organization. Without this crutch, presenters will be forced to think through each point they’re making – how to verbally illustrate it and what visuals might reinforce it instead. You’ll need to prepare more and prepare longer, but on presentation day, your audience will find it much easier to understand your message.

    Remember that you are the presentation, not your slides. As Steve Jobs bluntly put it, “People who know what they’re talking about don’t need PowerPoint.” For example, consider how Bill Gates captivated his TED audience by releasing actual mosquitoes during his talk on malaria, or how Adidas COO Glenn Bennett ditched slides entirely for a town hall meeting, using only a flip chart and surprise handouts hidden under audience chairs.

    To implement this 30-day ban, remove projectors and laptops from meetings. Encourage your team to develop their narratives first, focusing on what they want the audience to do after listening. Build presentations around a single key point rather than dozens of slides.

    When you do return to using slides after your 30-day experiment, use them wisely and sparingly. Try hitting the B key to temporarily blank the screen during discussions, hide detailed slides that are only needed in handouts, and use ‘presenter mode’ to keep your notes visible only to you.

    By putting audience needs first and breaking your PowerPoint dependency, you’ll deliver more engaging, authentic, and effective presentations that people will actually remember.

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    What is Weekend Language about?

    Weekend Language (2013) is a practical guide to bringing your natural storytelling abilities into corporate presentations. It demonstrates how the conversational style we naturally use on weekends is far more effective than the jargon-filled, slide-heavy approach most professionals adopt during the workweek.

    Who should read Weekend Language?

    • Nervous executives preparing important presentations
    • Technical experts translating complex ideas
    • Anyone who wants to sound more authentic

    About the Author

    Andy Craig is a communication consultant and co-founder of Elevator Speech, a company specializing in presentation coaching and messaging strategy. He previously worked in advertising and political communications before focusing on helping executives improve their communication skills. Craig has established himself as an authority in business communication through his consulting work with Fortune 500 companies.

    Dave Yewman is a communication consultant and co-founder of Elevator Speech alongside Andy Craig. He is a former journalist and corporate communications executive who now helps leaders deliver clear, compelling messages. Yewman has built his reputation through his work coaching executives at major corporations on effective presentation techniques.

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