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Lifescale

How to Live a More Creative, Productive, and Happy Life

By Brian Solis
15-minute read
Audio available
Lifescale by Brian Solis

Lifescale (2019) addresses the modern struggle to stay focused in a world designed to distract you. It offers practical solutions for increasing your productivity while contending with a shortened attention span. It also outlines ways of identifying meaning, values, and goals that will propel you forward.

  • Technophiles looking to better control their use of social media and technology
  • Employees striving for improved focus and productivity
  • Ambitious professionals interested in redefining their goals and purpose

Brian Solis is a world-renowned digital analyst and speaker. He’s spent close to 30 years studying technology’s impact on both society and business and has helped top start-ups and brands develop digital transformation and innovation strategies. Solis is the author of eight best sellers, including What’s the Future of Business and The End of Business as Usual.

 

©Brian Solis: Lifescale copyright 2019, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

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Lifescale

How to Live a More Creative, Productive, and Happy Life

By Brian Solis
  • Read in 15 minutes
  • Audio & text available
  • Contains 9 key ideas
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Lifescale by Brian Solis
Synopsis

Lifescale (2019) addresses the modern struggle to stay focused in a world designed to distract you. It offers practical solutions for increasing your productivity while contending with a shortened attention span. It also outlines ways of identifying meaning, values, and goals that will propel you forward.

Key idea 1 of 9

Technology distracts us by design.

You've probably heard it said that the first step to recovery is admitting you have a problem. Well, it’s not hard to see that many of us have a problem with distraction. And the obvious culprits are technology and social media.

Enter lifescaling, the author’s method for regaining not just your focus but your creativity and purpose, too. Before you can work on your focus, however, you have to understand that this state of distraction is no accident. 

The key message here is: Technology distracts us by design.

Consider the many devices we have at our disposal – and all the apps and social media platforms available through them. The companies behind these have to compete for our attention, and they do this through persuasive design. This is a method of designing products so that they play on our weaknesses and influence our behavior. 

Social media notifications, for example, are persuasive design at work. As humans, we’re wired for social reciprocity, meaning we expect others to respond in kind to our positive actions. Think of how people receive compliments and feel the need to return them. Notifications about “likes” on our social media posts or messages play on that need for reciprocity. When we see them, we’re driven to keep interacting and checking how many likes or messages we’ve received. 

With tactics like this, it’s no wonder we can only go a few minutes at a time before reaching for our phones. But there’s another side to the story. We also welcome the distractions that technology presents us with. When we’re facing difficult tasks, work we don’t enjoy, or issues like anxiety and loneliness, falling into a digital rabbit hole offers a temporary escape.

But whether we’re tricked into distraction or turn to it willingly, there are many negative consequences. 

The main one? We’re constantly switching between our work and the digital world of apps and social media. But our brains have a limited capacity for concentration and productivity. So when we switch tasks or try to do multiple things at once, we’re less likely to do anything well. This leads to wasted time and poor-quality work. It also negatively affects our attention spans and memory, increases stress levels, and makes it harder for us to think creatively.

Thankfully, it’s possible to combat distraction and its impact on our minds. In the following blinks, we’ll learn how.

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